31
Oct
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If you thought Google's official Ask Me Anything video was a good promo for the new Nexus family, wait till you see this. A design studio called Autofuss (based in San Francisco) has created their own promo video for the Nexus 4, 7, and 10, that does a great job of showing off the new line. Take a look:

Not only is the thirty-second spot a pixel-perfect promo in terms of style, polish, and overall concept, but it stays true to Google's own Nexus branding, art style, and features copy that feels right at home in a promo made for Google.

To Creative Directors Randy Stowell and Quba Michalski, and the rest of the team that worked on the promo, great job.

Source: Autofuss

Liam Spradlin
Liam loves Android, design, user experience, and travel. He doesn't love ill-proportioned letter forms, advertisements made entirely of stock photography, and writing biographical snippets.

  • Adam Smith

    that's amazing! a really awesome promo

  • http://twitter.com/IamPeePay Tomáš Petrík

    Cool! They would deserve to get hired by Google next time.

  • jamaall

    Wow. They should really start airing this add too

  • http://twitter.com/ElooieIV Edward Lewis

    shouldnt make you think Google's Director was involved.. should make you think Googles Director should be fired. Seriously, the only thing holding the Nexus line back is a giant Marketing budget.

  • vs8

    That's one way to sell your company. I love it.

  • http://twitter.com/dark_funk dark_funk

    I'm nearly certain that Google hired them to do this. They'd be crazy to do this level of work on spec., plus they've done like a dozen jobs for Google in the past. Someone at Google is most certainly watching, because they paid for it.

    • Matti

      Problem is, someone at Google watching doesn't really do much for public perception. They need the rest of the public watching these ads, not a bunch of hippies like us watching embedded vids at tech sites. But then again, I suppose more people watch Youtube than TV these days anyway ._.

  • Ryan

    Yes, in the video comments they say that Google hired them to make this.

  • KC

    I think they created it for google...as in google hired them perhaps.

    They've worked with google before for the nexus q - http://www.youtube.com/watch?v=TxWbRampXEI&list=UUd3tdwoWO4iqaEQOdyQtlVQ&index=4&feature=plcp

  • Jei Arc

    So one question, is google sticking with the Nexus (inches) for their devices, will the next Nexus will also be called Nexus 4, 7 and 10 presuming they will keep the ~4, 7 and 10 inch size? or is it all just marketing for this year.

    • Matti

      No idea. The could always do an Apple and call the next one "The New Nexus" =P

      Or maybe they'll go with 5, 8 and 11. Either way, they'll run out of numbers soon. ;)

  • LewisSD

    cant wait to get a nexus 10!

  • coversnails

    It's nice and arty but completely uninformative. If you hadn't heard of the device before you could easily assume from this advert that the Nexus 7 was an ereader as they only highlight one feature. No matter how much people hate Apple they make good adverts showing of the cool features of a device, this advert tells you barely anything that any of the devices can do.

    • donttrollmepeople

      totally agree. i also thought it looked cheap and the cheapness related to the products themselves.

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