We know a lot of our international readers have been eager to get their hands on the Play Store's content ecosystem. It turns out Google is just as eager for that as you are. In addition to movie rentals, users in Canada, the UK, France, Spain, and Australia will be able to purchase movies outright and watch them forever.
Said Google on the matter:
We’ve recently added a ton of great new entertainment to Google Play, such as movies and TV shows from Twentieth Century Fox. Earlier this year we expanded our service beyond movie rentals and now you can purchase movies and build a library of your favorites in Google Play. Today we’re bringing movie purchasing to more countries - Canada, the U.K., France, Spain and Australia.
This news, added on to the expansion of Play Music, is going to be a great boon to the Play Store at large. Coupled with the comparatively wide availability of all the new Nexus devices launched today (versus the initial Nexus 7 release), it looks like Google's gunning hard to expand into the rest of the world.