Last year, Samsung revolutionized parodies of revolutions. Now, they've revolutionized the revolutionizing of making fun of revolutionizing revolutions. The Korean manufacturer has released the newest iteration of its "Next Big Thing" series of ads. This model has 50% more runtime than last year's model. New features include "the iPhone is for your parents," "we've had 4G for a while," and the totally not subtext-laden "my screen is bigger than your screen."

The new 90-second spot will be available tonight on national TV. No word yet on whether the ad will be compatible with current consumer biases, or if users will have to upgrade their snark to take the commercial seriously. What is clear, though, is that both Samsung and Apple will sell bajillions of phones and keep taking shots at each other. Grab some popcorn.

Source: YouTube

Eric Ravenscraft
Eric is a snarky technophile with a taste for the unusual. When he's not obsessing about Android, you can usually find him obsessing about movies, psychology, or the perfect energy drink. Eric weaves his own special blend of snark, satire, and comedy into all his articles.

  • Sven Enterlein

    Looks like Samsung is now copying the "create a hype for something that's not really that great" from Apple as well. Why can't they just focus on what makes their products great instead of better than others? They will hardly convince any die-hard iFan to switch with this (or any other) strategy. And I'm not sure that potential buyers that are undecided will give much about this either.

    • http://www.androidpolice.com/author/eric-ravenscraft/ Eric Ravenscraft

      In theory, the ad does kind of highlight unique features of the Galaxy S III. The trouble is, the features Samsung points out are things that few people are really going to want to use. NFC has been around for a while now, and I still have yet to "bump" anyone's phone to transfer information. Either because they don't have NFC, or because it's just as simple to email something.

      Samsung is good at coming up with new ideas for features to put in their phones. The trouble is that they can't tell the difference between a feature people really want and one that no one cares about. If they could, they could make these ads more potent. Even if they used the Galaxy Note, I think more people would be impressed by the ability to draw with a stylus than they would the ability to tap to share playlists with other Galaxy S III owners.

      • itznfb

        I use NFC to buy gas, groceries, coffee, lunch... it's one of those things that once you use it you hate places where you can't use it.

        • VegasDude73

          I would concur with this. I love NFC and use it all the time. It's new, its early on, but wait for it to get big!

        • http://www.androidpolice.com/author/eric-ravenscraft/ Eric Ravenscraft

          There are a lot of places I'd love to use NFC. Mostly for payments. But bumping two phones together isn't one of those situations. Still, I'm eager to see where we'll be in a few years with regards to NFC payment systems. As of right now, I can only pay at Rite-Aid and McDonald's. Sometimes. When it works. :/

          • Hal Motley

            I don't use NFC at all (then again I don't think barely anyone uses it in the U.K for payments) but I feel that using it would a cool way to share information like photos and songs as well all the stuff people have been doing with tags.

            I just don't like having all my stuff on one device and holding card information on my phone feels risky to me.

            Just my opinion.

      • Phillip Hagger

        Well that bump app was all the rage at one point....especially for iPhone users so it seemed. Now that it's through NFC its pointless until Apple does it and then its done "right".... even though its the exact same.

        • denden

          my screen is bigger than yours lol!!!!!

      • Sam Eum

        Here in Korea, I use NFC everyday to ride the subway, bus, taxi... It's so convinient

    • baran

      @Sven, this ad is not targeted at die-hard iFans. It's making fun of the hype about "something that's really not that great", and pointing out that the iPhone is not only not the be-all and end-all of smartphones, there are phones (the SG SIII) with better specs. Maybe no-one is going to throw their iPhone away and rush to buy a SG SIII but it will make some people check out the SIII or even other phones instead of buying an iPhone just because of the hype.

      Most people I know have iPhones only because Apple's admittedly excellent PR has convinced them that the iPhone is the only phone worth having. They're not hardcore Apple fans, they simply think that Apple products are the best things since sliced bread because Apple ads and Appleheads keep telling them that. They have no idea that phones which are on the same level, or even higher, than the iPhone even exist.

      • Sven Enterlein

        I'm disappointed to only have 8 down-votes! My comment was related to what was written in the article not the actual video.
        Anyway, two people I work with already switched to an SIII after years of iPhone loyalty. I am jealous I have to say. For me I have to say that I don't use my phone often enough to justify upgrading every year and spending hundreds of $$$ since I have my tab as well. The only phone that would make me want to spend money would have to be a Nexus with expandable storage and a display like the HTC One X. That would get my money. Until then I'll just enjoy the show.

  • Bottle B

    where is the freakin share button!!!!!

    • Bottle B

      hum found it :) this infomercial is awesome!!

  • blast0id


  • TechGuy21

    sammy is making the IP more popular. i dont dig those commercials.
    they are really low. although most of the things they pointed out are true.

  • Joe Menard

    I love this

  • http://twitter.com/_ThaNerd_ _ThaNerd_

    Plain and simple the Mon-Apple-y is creating fake hype on devices that lets be honest have nothing new compared to other phones that were out a year ago. The Apple is slowly rotting...

  • itznfb

    It's funny because it's truuuuuuuuuuuueeeeeee....

  • VegasDude73

    That was hilarious! lol "We're gonna get that right? Well maybe not this time but next time for sure!"

  • Aku

    Commercial a tad bit long.....I think comparing apple and android is getting sillier really. In my experience so far with "debates on apple vs samsung" I have found the apple fans are happy with their phones not because of the features it has but because of the brand itself. And for android fans like me, it seems to be about the features and customization android offers + the device features. I think in the end its really not about who is better or bigger but rather about what appeals to whom. After all, in my view, the only way I can justify paying 2k for an apple laptop the equivalent of which in the pc world is available for 1k is through brand loyalty - not through feature lists.

    • Idle Time

      That's obvious. But I find "brand loyalty" is just plain silly. Why would one want to be devoted to a... corporation?

  • http://profiles.google.com/mechanizedapathy Shawn Brandel

    The tagline should be "Galaxy S III. clearly not an iPhone."

  • Kevin Niven


  • HellG

    anyone noticed that they NEVER talk about android in recent samsung apps? and talk about most system features as they are developed by samsung? that's kinda annoying...

    • Sven Enterlein

      I suppose Samsung wants to promote their specific product and not the OS it runs. Other devices will offer the same basic features so they want to stand out with what makes their Android device special. Whoever doesn't realize that the SIII runs on Android either doesn't care or doesn't need such a top-of-the-line phone.

    • ari_free

      Of course they are proud of the stuff they created.

  • BrianBreniser

    What is funny about NFC is that every apple fanboy doesn't give a crap about it. Until the iphone X (whichever version comes out with NFC on iphone) when Apple finally installs NFC, and updates passbook to work with it. then the Apple fans will be like "hey did you hear about this NFC thing, you can send data by just touching phones!!! isn't Apple awesome!!!". And everyone else will be like "oh, yeah, I've used that lots of times, is a good feature but it's been out like 3 years...".

    Then all the people will tout Apple as being revolutionary by bringing NFC to the masses. And NFC will finally become used in the majority of retail ships, and everyone will claim Apple invented NFC years ago and that they were the first to bring it to market (Even though its been done before, Siri vs. voice actions anyone???)

    Edit: I love the mobile market but I kinda hate uninformed people (not just apple fans, but normal people just barely keeping up with last years technlolgy)... And advertisements don't help. This one is kinda funny though, many things brought up are true.

    • BrianBreniser

      btw, Japan/China has been using NFC payments for some 7 or so crazy years by now. one of the reasons the iphone doesn't sell well (like, the original iphone 2g) is its inability to act as a money exchange tool.

    • Stormprobe

      I LOVE NFC!!

    • KyleRay

      Yeah I still looked at when I pull out my Nexus 7 and simply tap to pay at McDonald's. But I've become a regular customer at one and they all know me. I hear them say it's that secret agent guy with the Nexus something like iPad! haha... I say, only iPad can't do this and showed outside the store in compass mode. I showed her, her car on Street View compass mode. Sunny day just like it was and it blew her away! lol....

      There's different ways to find who has NFC in your area, but that would be a great service. Put them all on Google Maps as a feature for NFC devices. More Business will it's totally paperless, cashless and plasticless transactions and the ton of other features Tap to Pair, Tap to Share, Tap to exchange, etc. Anyway I was trying to find a case to easily carry it around. Check out my review video:

      It actually works pretty good, but I'd like a custom one that fits a 7" tablet. Still though I love NFC!!! .......oh but yeah cops give you a second look always seeing you wear this shoulder holster wallet! :D

  • http://kit.im/ Kit F

    "Just like Last year's, but slightly bigger" -- Galaxy S, Galaxy Note...

  • spydie

    Geez, an SGS3 commercial this late in the game? I thought it was going to be an ad about the new Note II!!!!!. SGS3 has been out since last spring. Let's move on.

  • Alan Lin

    My favourite part of the ad is when the folks thanked their son for waiting in the line for him. So good cause it's so true that oldies like the "Next Big Thing" a lot

  • http://twitter.com/ciencianf Ciencia No Ficcion

    When I bought my Galaxy S I showed it to an iPhone user and he complained that it was "too big". Much later, I started reading rumors about a 4" iPhone 5 and told him "I bet if the iPhone comes out with a 4" screen you won't complain, and you're going to say it's a perfect size". Said and done. He comes at me a week before the launch, all exited "Did you read the rumors? It seems the new iPhone has a 4" screen!". After the launch, I reminded him of the whole succesion and he said "Well, yeah, it's 4 inches but it's not as wide as the Galaxy S".


  • Freak4Dell

    Nothing will ever beat the commercial with the line about the barista in it.

  • KyleRay

    Best Commercial everzzz..... hahaha....

  • Antti Eskelinen

    This is a nice commercial. A bit over the top but still close enough, informative and funny.

    About the NFC, I think its currently a bit overrated. At least here in Europe haven't seen many places you could actually use it. In that way its a shame iphone doesn't have it. I think if it did have, then more places would actually start using it.

    I can't wait to use my bus card and credit card on my phone.