04
Sep
2012-09-04_11h37_52

Chances are, most of you only ever hear about Epix in an article discussing streaming rights (like this one). Epix is an online streaming video service a la Netflix that you can only get access to if you have a cable bundle that includes the site. Or, you know, if you have Netflix. For now anyway. The real value of Epix is the stable of movie rights it brings to the table, and now the joint venture is sharing its media library with Amazon Instant Video for all of the online retail giant's Prime customers.

According to Amazon, the deal will "more than double the number of titles available" to its customers who subscribe to the Prime service. Most notably, new releases like The Avengers and The Hunger Games will be included. It's unclear at this point, though, just when Amazon will get access to the movies. Netflix' deal with Epix typically required that the streaming favorite observe a waiting period after a movie's release before gaining access. This is a move that studios tend to include in their licensing deals in order to boost hard copy sales.

The move is great news for Amazon Prime customers, but it also comes as a bit of a blow to fans of streaming services. It's not exactly easy to get access to Amazon Instant Video if you're on Android. The service is only available on Google TV and the Kindle Fire (officially). Netflix, on the other hand, is available on most Android devices. Netflix sounds like it's poised to let its current Epix deal lapse before too much longer and if the movie stable starts favoring Amazon instead, it could mean fewer high-profile moves on the Reddest Streaming Service U'Know.

Source: Amazon

Eric Ravenscraft
Eric is a snarky technophile with a taste for the unusual. When he's not obsessing about Android, you can usually find him obsessing about movies, psychology, or the perfect energy drink. Eric weaves his own special blend of snark, satire, and comedy into all his articles.

  • http://trevorsullivan.net/ Trevor Sullivan

    Hmmmm, I *still* don't have an Amazon streaming app for my Android tablet. This is a problem.

  • Rusty Meyners

    Since when is Amazon Video available on Google TV? Browser viewing with no HD movies doesn't count and you can do that on any Android anyway.

    • http://www.androidpolice.com/author/eric-ravenscraft/ Eric Ravenscraft

      As I said in the article, "officially". While, yes, it's a crappy method, Google TV is an officially supported channel, as referenced here:
      http://www.amazon.com/gp/help/customer/display.html/ref=hp_200238920_tv?nodeId=200238920#internet

      Whereas, if you try to watch on an Android phone or tablet via the web site, you're accomplishing the task mainly by pretending to be a desktop (you'll notice that on a mobile version of the site, you'll be told that you cannot view this item on your current device). Sometimes it works, but it's not certain. I just tried it out on my Sprint SGSII and it just kept prompting me to download the latest version of Flash. Which is another problem: it uses Flash. Development of which is currently dead on Android. So even if it works now, it probably won't in the future. Which, admittedly, is also a problem for Google TV but, again, Amazon is officially supporting GTV, where it is not officially supporting Android.

      I do agree, though, it's a horrible implementation. Which only furthers the more broad point that Amazon doesn't give Android the attention it deserves and, thus, it's bad news when we hear streaming content is moving from broadly-available content services and towards more restricted content services.

      • Rusty Meyners

        I have a Sony TV with a workable (if not great) Amazon Video app that includes Prime and HD movies (and I can only assume the Kindle app works at least as well), so it's hard to respect the Google TV work-around as deserving of the name "official". But I guess it's nice they bothered to give it web-space and it should probably be noted that the iPad app reportedly also has the limitation of playing movies only in standard definition.

  • Mike Loomis

    Or, you can watch Amazon Instant Video on your Xbox360 and watch a movie on the couch on a big screen like a normal person.

    • Shane Allen

      Or you can use the built-in app on your TV and not have to deal with the Xbox 360's terrible color squashing.

      Xbox 360 compresses the color information of your video signal in such a way that it can never output the full range of color available by other means, i.e., with a built-in app. Don't get me wrong, I like having an Xbox *, but its color gamut is very small.

      * I have bought Halo in all its incarnations, including the original on the Big Black Box.

  • Mark Blankenship

    Also on ROKU

  • Matthew Fry

    As far as *when* it will show up on Amazon, it's now. Thor, Captain America, etc., are available now. Also, NBC Universal deal for TV shows. It's on the front page.

  • Cbud72

    We have it through our PS3 (great UI), Roku, Fire and laptop. Haven't watched Netflix in quite some time!

  • cpt_jack

    Amazon instant prime has changed so that you can only stream SD content online and not HD. You can only get HD if you use an approved game console, TV, or their precious Kindle Fire HD. iPad users will be stuck with SD. Very unhappy.

  • Dean Politis

    Isn't it kind of messed up that Amazon used Android to create the operating system for the Kindle Fires and then shuts out Android devices but not iOS devices?

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