28
Aug
MC-EE
Last Updated: September 13th, 2012

If you asked someone off the street what Everything Everywhere was, they probably wouldn't have a clue what you were talking about. The company is yet to establish its own brand presence in the UK, but it's certainly busy setting things up behind the scenes.

For those of you who don't know, the company has been around for a while, ever since the merger of T-Mobile and Orange. Just last week, we learnt that the network would be the first to launch 4G in the UK, and now it's partnered with MasterCard to offer NFC payments on its devices in a 5-year deal.

The move is certainly beneficial to both companies; Everything Everywhere houses 27 million customers, making it the largest network in the UK. This is great exposure for MasterCard's mobile payments plans, and shows Everything Everywhere to be on the cutting edge of technology, as contactless payments are only just making their way into UK stores and debit cards.

If the move captures the attention of the UK public, it could see NFC payments widely adopted in the country for the first time. Despite 100,000 retailers being equipped to take contactless payment, I've yet to see a single person take advantage of it in store, whether they're using a card or a smartphone.

Via: TechCrunch

John Thompson
John's been addicted to technology ever since he tinkered with his first custom built PC when he was 10 years old. He's also the proud owner of seven Amazon Kindles, but only because he destroyed the first six.

  • NoUsernamesFree

    If I was actually able to add prepay to my Wallet I wouldn't even think twice about using my GNex to pay for everything I could. If Google wants to continue being slow ("available for the Olympics", eh?) then I welcome Mastercard doing something instead.

  • lennyuk

    I used Google Wallet with my S3 to spend the free $10 then could not add more (due to USA only restrictions...) Google are being slow indeed, no idea why they cannot roll it out in the UK (unless no company was willing to back them like the company they have running it in the USA).

    Visa is testing a NFC payment system/app for android too.

    I hope we do not see a split market where some apps only work in some shops etc as it would make the whole NFC system collapse in on itself.

    • http://www.androidradar.de/ Leif

      That might be the biggest issue. As far as I know the visa app also need a special sim which the carrier might abuse for extra charge or fees. That's why I like Google Wallet. But it's really to slow - especially worldwide.

  • Jameslepable

    I use my nfc card everywhere. Mostly fast food restaurants (subway, McDonalds, burger king etc) I did use Google wallet in cafe nero until I broke the secure element (woops) every time I payed it was much much faster than putting in my card. Waiting for it to say input pin. Then putting it in. Then waiting for it to accept. As it's under £15 I just don't see why more retailers don't just jump on bored. I can understand little independent stores but big chains should be on it by now.

  • Goldenpins

    since i bought that GSM Galaxy Nexus.. ive been using more and more. Even used in in Rochester NY when i visited a few friends. I could only use it in like gas stations, some food chains, 7-eleven , sunco etc but it works. I like being able to fund a card and keeps it virtual credit instead of just making multiple purchases off one card. The strange part is that some owners don't know how to use it. One guy in NY had the system but didnt want me to use the NFC (afraid he wasn't going to get paid). It still went threw but he refused to allow it..Beyond that, every other location has been perfect.

  • wilks

    "Despite 100,000 retailers being equipped to take contactless payment, I've yet to see a single person take advantage of it in store, whether they're using a card or a smartphone."

    In Australia this is because *A LOT* of people in Australia think that you'll get charged:

    A. Extra fees, or
    B. When you walk through a checkout and your card is in your wallet or handbag, well outside the range required for contactless payments!

    Then you have the CommBank saying they can't offer contactless payments from NFC enabled phones (http://www.gizmodo.com.au/2012/07/commbank-finally-outs-kaching-for-android/), so it is interesting that a UK telco is able to offer this when Aussie banks can't.

  • http://twitter.com/incarnedine_v Dan Hibiki

    why is Master card's logo farting?

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