In a post to Google's Mobile Ads blog today, YouTube Group Project Manager Phil Farhi announced that those pre-video, skippable advertisements you've seen on YouTube (they're officially called TrueView in-stream video ads) are quick on their way to mobile devices.

Fahri cites greater ROI as the primary benefit of multi-platform ad exposure through YouTube and its associated mobile experiences, also noting that "today, most of us watch video on our smartphones and tablets, as well as our PCs." This consumption-oriented behavior pattern's spread across multiple platforms effectively opens the door for what Fahri calls "multi-screen campaigns," which not only expose viewers to an advertiser's campaign across multiple devices, but also – and perhaps more importantly – improves brand recall.

skippable-ad-landscape-screenshot skippable-ad-portrait-screenshot-2

For the advertisers in the crowd, the blog entry notes that early indicators already suggest that users interact with TrueView ads on mobile devices in the same ways they do on their desktops. The post also provides helpful links for advertisers looking to get started with TrueView, or edit settings for their existing campaigns, which are already rolling out to mobile users.

To read the full post, just hit the source link below.

Source: Google Mobile Ads Blog

Liam Spradlin
Liam loves Android, design, user experience, and travel. He doesn't love ill-proportioned letter forms, advertisements made entirely of stock photography, and writing biographical snippets.

  • http://twitter.com/danihearne Cid Highwind


  • http://www.facebook.com/djrotate Kelemen Krisztián

    i'm getting tired of putting ads into everything... the next step is: yo dawg, i put ads, into your ads, so you can enjoy ads, while watching other ads...

  • Danny Holyoake

    I'm a little confused. I've gotten ads on my mobile youtube before, way back. As evidenced by the extremely Gingerbread-esque Youtube screenshot in the article. Is this meant to be new?

    • http://twitter.com/homncruse Aaron Burke

      My thoughts exactly...

  • Karl Smith

    This is good news if it'll mean more content owners allowing their videos to be viewed on mobile now that they can monetise it.

  • chickenbutt

    "early indicators already suggest that users interact with TrueView ads on mobile devices in the same ways they do on their desktops"

    ... By hitting the "skip" button as soon as possible? c'mon.
    I hope AdFree for rooted phones will at least blank/mute these when they arrive.

  • Justin Bale

    So many people hate on the adds, but then want free shit. I don't mind a few adds if the quality of the product keeps up.

    • http://www.facebook.com/djrotate Kelemen Krisztián

      but when i already have to click once to hide an ad, i don't need another one before the video... i'd rather pay for youtube, to get rid of ads... am i allowed to? no...

      i don't want it to be free... i want it to be good, but this way it's shit, but at least free... meh

      • Zaatour36

        so you agree to pay for:

        Google Search
        Youtube,Break, ...
        Facebook, Google Plus, etc ...
        Gmail, Hotmail, emails...

        and whatever free content/service you used!

        I say that's what they need to make enable to make this service profitable for them.

        just sayin

        • http://www.facebook.com/djrotate Kelemen Krisztián

          i only complained for ads in the videos... i don't care if those other services have ads... but if the videos are ruined, thats awful

    • IceBeam

      But the quality usually don't keep up. So if the free shit can't survive without adds, close the free shit. I'm sure we'll survive.

  • hateads

    don't care, I block ads anyway. Adfree android ftw.

  • Lateef

    This has been available for weeks now, at least on the ICS youtube

  • spydie

    shit... more ads... just what I was fantasizing about last night while I was doing nasty things with my finger. Ted called it "a dirty fuzzy".

  • http://twitter.com/danlocker Daniel Locker

    When can we have captions on mobile.

  • Itchy_Robot

    Ads are not about you wanting to buy the product ... it is about the product being branded. If you see multiple ads, even if you skip them, you will eventually have that brand in your head. This is how all huge/rich companies sell their products, branding. Not through make good products. It works, even if you try not to be influenced by it. It's just in our nature. The only way to not be affected by it is to get an add blocker.

  • http://twitter.com/mxfox408 Jake Fox

    Awesome more annoying ads just what people enjoying seeing before they can watch their YouTube videos. This is why I cancelled netflix, I'm paying a fee to watch movies and shows and they bombard me with ads.

    • http://the-jade-domain.com Jaime J. Denizard

      I've never seen ads on Netflix. Granted, I don't use it on my PC. Is that where you see them? If that's where you see them, just block them with a modified HOSTS file like the one from http://winhelp2002.mvps.org/