Last night, Artem tore down the APK of the new Play Store and found a whole bunch of upcoming goodies, including  support for wishlists and gift cards. The first physical evidence of said gift cards has now landed in the hands of Android Central, showing off what we'll likely see soon in retail stores across the country.


That, of course, raises another question: which stores will sell these gift cards? Unfortunately, for that, we don't yet have an answer. However, we've already started to hear rumors that Google could be planning to release these cards, presumably along with the new features, around the end of August/first of September.

Only time will tell, but at this point, it's pretty safe to assume that we'll see this implementation sooner rather than later.


Cameron Summerson
Cameron is a self-made geek, Android enthusiast, horror movie fanatic, musician, and cyclist. When he's not pounding keys here at AP, you can find him spending time with his wife and kids, plucking away on the 6-string, spinning on the streets, or watching The Texas Chainsaw Massacre on repeat.

  • Himmat Singh

    This is great stuff again. Question is, instead of only physical gift cards, will they have virtual ones too?

    Btw, something's not right here: "around the beginning of August/first of September."

  • http://codytoombs.wordpress.com/ Cody Toombs

    Cam, might want to change that to "end of August" since we're already half-way through the month.

    • http://www.androidpolice.com/ Cameron Summerson

      Right on. Got ahead of myself thinking about the beginning of September!

  • Bogdan Sladaru

    Yeah. Whatever. What we really need is the ability to buy app/game activations. E.g. I buy a game and specify that's a gift. Instead of receiving the game, I get a code and I give that code to someone else. Then, that person will enter the code somewhere and get the game attached to his/her account.
    The gift card is not a bad idea, but it's not great either. If they would allow us to charge a specified amount of money to a virtual wallet, that would be quite enough IMHO. The virtual wallet could be mine of some other person's.

  • TristanPR77

    This is exactly what I need. I was at the mall last week and my daughter was asking me for a Google Play card so she can buy apps and stuff.

  • http://www.geekchoice.com Dagmar Schneitz

    I'm going to have to 'wait and see' on this one. By wait and see, I mean persuade a friend to buy it and see how it works out.

  • GigiAUT

    I've been waiting for this! I've been wanting to get my brother apps because he doesn't have a credit card and I'm definitely not giving anyone access to my Google account or Credit Card. Any news on whether these will be available internationally, or is this another feature Google is holding back from markets outside the U.S.?

  • NemaCystX

    They look like Target gift card bulk packs i used to stock, plus the floor is a dead giveaway

    • http://twitter.com/TheJauntyJester Jaunty Jester

      Yep, second time I've heard Target mentioned.

    • http://www.androidpolice.com/ David Ruddock

      Having been to Target yesterday, I can confirm that this is in fact the floor pattern Target uses. What a weird way to figure that out.

      • NemaCystX

        i'm very perceptive like that LOL don't ask why

        but just because Target has it now doesn't mean they can stock it yet, it might be set for a certain date. When we got stuff in we scanned it for its location in the store. If it wasn't located, we would not get a location and it would instead pull up a allowable sale date

        but in most cases, Electronics items like this come in a week or two before they go on sale. They come in early so the POG team can change the layout of the planograms to fit them onto the POG on the sales floor

    • Unknown404

      We are launching it in Target, TRU, Wal-Mart, Gamestop. BBY next year.

    • GazaIan

      You know you've been at Target too long when you know the floor pattern.

  • http://codytoombs.wordpress.com/ Cody Toombs

    I've got a feeling that these are going to show up on nearly every stand that has iTunes Gift Cards. There's no reason for Google to limit who sells them, there's no reason for stores to shun these cards (Apple rarely has much sway over places that carry gift cards), and gift cards are very low effort and low space consumption for an acceptable profit.

    Since Apple and Costco had a falling out, I really hope that Google teams up with Costco to sell gift card bundles through them. The markdown is decent (I think I paid $50 for $60 worth of iTunes gift cards a couple of years ago). I'm not sure about anybody else, but that sounds awesome ;)

  • http://twitter.com/Pascalwb Pascal

    I hope it will not be only in US.

    • Danny Holyoake

      It's Google. Of course it will be.

      They're not going to have these in countries where music, movies, apps, books, 'and more' aren't available. So that means US-only.

      Good job Google. *clap* Let me guess, Wishlists inexplicably US-only too?

      • http://codytoombs.wordpress.com/ Cody Toombs

        In the beginning, it'll almost certainly be exclusive to the US.

        It's a fact of how business works internationally. There's hardly ever been a single company delivering any product or service to the entire world market all at once (when there are laws, regulations, and licenses that stand in the way). Microsoft will be setting a record in October with the release of Windows 8, and even they know they can't release to 100% of markets in the same week. Apple doesn't do it either, I believe the iPhone 4S was the first time they didn't stagger the hardware release by country. Google is less than 1/2 the age of either Apple or MS, and they've been in the game of reselling content for a couple of years while Apple and MS have each been doing it for more than a decade.

        I feel like much of the purpose for the gift cards is to have a way to break into markets where Google can't sell apps (like China) or the citizens almost never have credit cards (several countries in South America and a few in Europe). If anything, Google is probably going to push the gift cards to as many countries as fast as they possibly can. The gift cards don't require licensing and they won't have to set up deals with each countries local credit providers, so the barriers are a lot lower and the reasons to move forward are very compelling.

      • Pierre Gardin

        Do you really think they do it on purpose?

  • Hot Karl

    This is more evidence that Amazon is becoming a threat...but I pledge allegance to the little green bot! Viva Android!

  • John O’Connor


  • Coleburns

    As a Uk resident, does this mean that i can buy and apply the US gift cards to my account and buy stuff from Google Music as it is not available here? that will be very cool

  • master94

    Finally. These don't look a good as the fake ones, but at least we can finally gift apps