02
Aug
2012-08-02_02h32_31

Manufacturers, you're awful at naming things. Sorry. It's true. In many cases, you've either muddied the brand of your flagship devices, or made it incredibly difficult for customers to know what they should be asking for when they walk into a store. This is probably not a good thing since you want customers to buy your stuff. More than that, though, you want them to love your stuff, so they'll buy more of it. Making it easier to say the name of the product will go a long way towards that goal.

Today, I'm going to help you with this problem. Here's a handy guide to help you not suck so incredibly bad at naming your phones and tablets. To make things easier for you, the really important ones have numbers in front of them.

tencommandments

1. Thou shalt not include "4G" in the name of thy device.

I understand you have a need to distinguish your higher-end devices. However, for starters, you have ruined what 4G means. The Evo 4G uses an entirely different 4G tech than the Evo 4G LTE. Moreover, the name of a device is not the place for a spec list. Especially for a spec that will eventually just be standard. You wouldn't call a device the "DROID Cyborg 8MP," would  you? You would? Really? You're fired. Next.

2. Thou shalt not add "XL", "S" or any other meaningless acronyms or suffixes to a device's name.

Your phone is not a t-shirt. Do not refer to it as "XL" because it's slightly bigger. Especially don't call it "XL" if it's not any bigger at all. Do not add an "S" to the end of a name because it's the same as another phone but faster. This goes double for "HD." That acronym died a long time ago. Stop using it.

Special note to HTC and Samsung: "Galaxy S" and the One X/S/V actually kind of work as names, but you should know we have no friggin' idea what those letters mean or stand for. Is the "S" for "Stars"? Which is better, an X or an S? These don't necessarily hurt a brand, and you may carry on with them in this fashion as long as those letters are part of a broader image, but you should know that it just feels weird.

3. Thou shalt pick a brand and stick with it.

If a device already has a brand, do not add another brand to it. Chief violator of this commandment (as well as many others on this list) is the Samsung Galaxy S II, Epic 4G Touch. "Galaxy S II" is Samsung's brand, "Epic" is Sprint's. Hell, it's Sprint's brand for the Galaxy S series. Do not do this. Either call it the Epic or call it the Galaxy S II (hint: call it the Galaxy S II).

The only times this co-branding has worked are the Nexus S and Galaxy Nexus. The Nexus is a strong brand (and a fantastic example of how to properly name a series of devices), and the "S" and "Galaxy" monikers served to distinguish individual models in the line. But see, you've used up both of those, Samsung. Now you need original names if you want to make another Nexus device. This is why you do not mix and match. You just end up making names longer and more confusing. Which leads us to...

4. Thou shalt not have names so long they require commas.

2012-08-02_12h29_12

This name has two trademark symbols indicating two separate brands (one of them a carrier brand), a comma, "4G," and "Touch" in the name,  setting the record for most commandments broken by a single device at five.

You should've learned this in your earliest marketing classes. If a name is so long that you need to pause in the middle of it (which is the function of a comma), it is too long. And yes, the full official title of the Epic 4G Touch does have a comma in it. This also counts if you have a ridiculously long name that you attempt to cleverly hide, as is the case with the many of the Transformer series.

5. Thou shalt not misspell things on purpose unless thou art 12 years old.

If you are 12 years old, please tell us how you got a job in the marketing department of an international device manufacturer or wireless carrier (which, frankly, wouldn't surprise us). For everyone else: no, it's not the 90s anymore. It is no longer okay to stuff the letter "X" in where it doesn't belong. And if you absolutely insist on naming a device something dumb like the "Xoom" (or "Xyboard"... ugh), have the decency to make it not suck.

6. Thou shalt turn caps lock off.

2012-08-02_12h42_47

DROID RAZR MAXX is a real thing and is actually how it's officially written in marketing materials and on Motorola's website. In some places, even "Motorola" is capitalized. I shouldn't have to say more about this. It's to the left of the "A" key, people. Just turn it off.

7. Thou shalt not rely on model numbers to clarify thy names.

Model numbers are great to have. However, when your device names have become a seemingly-random grab bag of, let's say, the words "Eee," "Transformer," and "Pad," it becomes easier to just refer to a device by its model number. At this point, your product name has gotten too confusing for customers to even know what device they should be asking for. So, you can forget about having strong brand recognition.

8. Thou shalt never, ever, ever use the word "Touch" again. At all.

Yes. We get it. It has a touchscreen. Any phone that doesn't have a touchscreen should not be considered a smartphone. Furthermore, the word "Touch" is frequently employed to distinguish a device from a similarly-named product that has a physical keyboard. You are now adding words to a name to describe things a phone doesn't have. No. This word is officially retired. Let it go.

9. Thou shalt not trade on the glory of thy father.

2012-08-02_12h40_36

You had a successful device once. That's great. Do not use the name of that device to sell lesser products. Phones like the Galaxy S Advance, the Evo Design, and whichever Optimus phone sucks more than the others are all inferior products. Yet, they share a name with their incredibly successful brethren. Save your brand. Treasure it. If you give that brand to things that don't deserve it, the name becomes meaningless.

10. Thou shalt not let carriers screw thou over.

This is the big one, and, seriously guys, nut up. Yes, carriers need to sell devices. Yes, they need to distinguish themselves. Yes, they're the gatekeeper through which you get to customers (in some markets). However, people have to choose a carrier. They don't have to buy your phone. A person can have cell service without buying a smartphone. You actually need to convince people to buy your products (unless you're satisfied with your dumbphone sales, where applicable).

Unless your name is Pantech or Kyocera, it is not terribly likely that carriers will shut you out of the market if you. Don't let them tack on a bunch of useless crap to your device's name (or the device itself). Ultimately, keep in mind that a carrier's product isn't phones, it's the network. That's what they should be competing on. If a carrier you're dealing with is only able to succeed because they have exclusive rights to your phone—whose brand they've ruined—you're only helping prop up a network that is going to make your customers' experience worse. And they may even end up blaming your product for that.

So, What Should We Do?

I am not without sympathy. Naming things can be tough. Especially when you have to keep doing it over and over, month after month. Here are a few things you can try that can result in better names and brands:

Make up words or modify existing ones.

The Lumia has a great name. Sounds like "luminance." A bright and shining light. It's nice imagery. The original "Evo" was a strong name, too. Derived from the word "evolution," and it was an evolution of the smartphone. It also sounded powerful. Even "Atrix," while a bit odd-sounding, was unique. Distinct. Recognizable. These are traits you should be aspiring towards when building a brand.

Use real words.

Most HTC devices are marked by single-word adjectives or nouns that convey a certain idea. Desire. Inspire. Incredible. These are strong, unique, and convey an identity to consumers. Yes, you'll run out of words eventually, but as long as you're creative, that shouldn't happen too soon. There are a lot of really great words out there. Learn them.

Make fewer devices.

Yes, you have a ton of markets to compete in and many of them have entirely different needs and preferences. There are relatively few markets, however, that need six separate slab phones with mildly different specs. You'll run out of ideas less quickly if you stop throwing away good names on crappy devices.

Just use the same name.

I hate to use the A-word around these parts, but Apple may have the right idea. At least for some of your devices. If a product is high-end and in-demand enough, you don't need distinguishing names. The new iPad is simply "the new iPad." The new iPhone will likely just be called "the new iPhone." In the future, we'll probably start referring to these devices by their year of release, once it becomes necessary. And do you know why Apple can do this? Because it has a strong brand. Almost none of your phones now could pull that off, save maybe the One X and the Galaxy S series. If you build a strong enough brand, you too can take risks like this.

Get It Together, Guys

2012-08-02_12h45_15

A name should be clean, simple, and easy to say. This is doing it (mostly) right.

Honestly, each device manufacturer seems to have a piece of the strong branding puzzle. HTC makes hardware to lust after, Samsung has the infrastructure and the clout to push truly global product launches, ASUS is very near the only Android tablet manufacturer that's really innovating right now (though that Galaxy Note is looking good), and Motorola...is owned by Google? In any case, these companies have what it takes to build iconic, even culture-defining devices.

The race to build yet another smartphone iteration, though, has dragged some of the best names through the mud. The original Droid was a herald of things to come. The first Evo laid the groundwork for the powerhouse Android phone. The Nexus 7 has now set the bar for Android tablets. These are all great products, but they also all have great names. And they don't just have them, they deserve them. So, manufacturers? Carriers? Maybe stop screwing up these names so bad that it sounds like a computer spit them out. All you're really doing is making it harder for folks to talk about your devices in everyday conversation. And that's where real brand loyalty is bred.

Eric Ravenscraft
Eric is a snarky technophile with a taste for the unusual. When he's not obsessing about Android, you can usually find him obsessing about movies, psychology, or the perfect energy drink. Eric weaves his own special blend of snark, satire, and comedy into all his articles.

  • KayUrban

    An S is not an acronym. But the point stands. But at least in the rest of the world the carrier bullshit is not really a problem.

    • http://www.androidpolice.com/author/eric-ravenscraft/ Eric Ravenscraft

      Went ahead and changed the header (just for you), but even then, it's entirely unclear if the letters are supposed to mean something (XL is usually meant to mean "extra large" but in the case of the HTC One XL, there is virtually no size difference), the "S", particularly on the iPhone 3GS seemed to imply "speed", but was never explicitly stated, and then there are things like the HTC One S where the "S" is more or less the name of the device. They've actually made it difficult to tell whether something is a suffix, an acronym, or a proper noun. Which may actually be a bigger sin than adding them on to a device in the first place.

  • Pancake345

    LOL that's pretty funny

  • Redsmith

    Amen!

  • http://turbofool.com Jarrett Lennon Kaufman

    I agree with nearly all of this, but put point 3's blame where it belongs. This wasn't Samsung's mistake, it was Sprint's. Samsung's already fixed this with the Galaxy SIII being the same across all carriers, but with previous models, and most phones, the carriers like their own special names for them. And usually their own designs. It took Samsung building the clout they now have, and trumping the iPhone in sales, to finally combat this. So the problem is very, very real, but stick it with the carriers, not the manufacturers.

    • http://www.androidpolice.com/author/eric-ravenscraft/ Eric Ravenscraft

      The Epic 4G Touch is only one of many examples of this. Many devices in the DROID series suffer this same problem. Like the DROID Incredible or the DROID RAZR. Even the Galaxy Nexus is an attempt to cram two brands together though, as I mentioned later, it sort of works, but only just. Plus, it can never be used again. It may be derived from violations of number 10, but it's still a noteworthy category of violations.

      • http://turbofool.com Jarrett Lennon Kaufman

        I agree. Although I have entirely different issues with the "DROID" name and the way it's damaged branding of Android as a whole. But DROID is also an example of a carrier messing with the names. The name belongs exclusively to Verizon and is something THEY, the carrier, insists on stamping on their phones. My point was merely that when it comes to these really awkward, long names, and usually when it comes to adding in things like "4G" to the name, this is nearly always the fault of the carrier (like we needed MORE things to blame them for) and not the manufacturer. And this is something we've seen for a very long time. I remember in the Windows Phone days waiting for cool new phones with simple names, only to have them reach the carrier and be completely rebranded in peculiar ways.

        • RedPandaAlex

          Droid was such a great name. It's a shame the brand has been tarnished.

    • pepinocho9

      Droid Razr or DROID RAZR, RAZR/Razr/razr; I love "RAZR" in caps, but the MAXX is too much.

  • scuttlefield

    Yes, use real words...like BARBEQUE SAUCE!

    • http://www.androidpolice.com/ David Ruddock

      I approve of this.

    • Michael Neese

      My 3 yr old niece calls that Barbie Poop Sauce. Try that one for a phone name.

      • http://twitter.com/wyattearp Wyatt Neal

        I be that will be coming as verizon branded and locked phone

    • http://www.facebook.com/Elrando.the.Wonderhorse Matthew Gardner

      I'd prefer the HTC "Club Sauce"
      http://www.youtube.com/watch?v=hKj36RO3XeY

  • Amer Khaznadar

    And a special note to HTC, stop looking at condom names for inspirations.

  • Bon K

    They should just use the same name like automobiles.

    • spinaked

      that would be perfect. too perfect. too easy. I mean come on:
      A-Class is bad, S-Class is good
      1-Series is bad, 7-Series is good
      A1 is bad, A8 is good

      whats their secret?! :0

      • marcusmaximus04

        I'll take an S1.

      • Jonathan Wong

        The sound of it is the secret. The S in S-Class flows into the Class which ends in an S ound. The 7 and series both start with se so they sound consistent. With A-8, the ay sound of the A also exists at the start of 8 so it also is consistent to say.

        • rushwal

          Now you're getting into fricatives and africatives

  • brian

    Really, Samsung is the biggest culprit. It has diluted the galaxy brand sooooo much that the only distinguishable phone from their product line is the S3. Galaxy S, Galaxy S advance, Galaxy Mini, Galaxy Mini 2, Galaxy Ace, Galaxy Ace 2. Galaxy duos, Galaxy y.......and this are just from the top of my head! HTC have learned their lesson. Samsung will do well to learn.

    • RedPandaAlex

      Really, they'd be much better off if they dropped the S. Ninety percent of Samsung's Android devices are Galaxy S's. Just call it the Galaxy 3.

    • OmegaVesko

      To be fair, 'Galaxy' is Samsung's *entire* Android line, apart from the Nexus S. They can't help but dilute it.

      • http://www.facebook.com/people/Christopher-Alden/100000469737019 Christopher Alden

        Not really; they have a lot of non-Galaxy phones too. My mom has a Samsung Admire that doesn't carry the Galaxy Branding. It's actually a fairly attractive and unique looking phone, too; too bad it's a low-spec budget thing.

    • warcaster

      I can imagine at some point in the future the Galaxy name becoming completely redundant, as in it has no place in the name of the phone at all anymore, since 100% of Samsung phones would be "Galaxy".

      At that point, they might as well change the company name to "Samsung Galaxy". But there's really no point making the names longerby adding one extra redundant word.

    • David Keith

      ASUS Transformer is an example I think of doing a great job
      You have the original, Prime, 300, Infinity but you also can reference them all by there model #'s.
      tf101, tf201, tf300 tf700... Ingenious I think, granted I think they made each WAY to quick and not enough of them but I think the naming is amazing

      • http://twitter.com/Serotheo Simon Yu

        Not quite.. ASUS Eee Pad Transformer TF101, append those to each one and you're set.

      • BroodjeBami

        An example of doing a great job? I love their products, but I hate their names.

        "Hey, what you got there? And iPad?"
        "No, it's just an ASUS Eee Pad Transformer"
        "Uh... What?"

    • Brian Walker

      One of my wife's friends recently got the Galaxy S Advance instead of the GS3. The T-Mobile rep told her that the S Advance used the processor better, so it was the superior phone. Uh, in what universe is a derivative budget model better than the flagship??? I really hate that, and it needs to stop.

      • GigiAUT

        Same thing happened to a workmate of mine when the S II came out. He bought the Galaxy S Plus because the clerk told him it had a faster core than the S II.

  • http://profiles.google.com/grremlin Konstantin Vishnevsky

    One of the best articles I have read in a long time. Bravo!

  • http://twitter.com/KickingLettuce Kicking Lettuce

    Android Police Editorial's are just the best.

  • http://www.stevenmattera.com Steven Mattera

    Even thought saying Galaxy Note is easy I still refer to it now and again as the i717. Mainly to differentiate between the international and the AT&T model.

  • db.

    Eric are you trying to get on the ZD staff? This is a rant no news and not an editorial, I was hoping this sort of ""curmudgeon journalism" died with Andy Rooney. If you were trying to write like he (him) congrats, you and Joe Wilcox have earned your place in the world, just don't flip flop, like, well you know...

    • http://www.androidpolice.com/author/eric-ravenscraft/ Eric Ravenscraft

      "This is...not an editorial."

      I'm not entirely sure you know what this word means. But thanks for your input! No, I'm not looking for a job right now, but I appreciate the offer. I'm not sure what a curmudgeon is and I only remember my dad talking about Andy Rooney so I'm not sure I get where you're coming from, but I'm sure it means something good. People wouldn't just go on the internet and say mean things would they? I do not think they would.

      Love ya, bro!

      • fixxmyhead

        lol "something good"

    • squiddy20

      editorial- "an article in a newspaper or other periodical presenting the opinion of the publisher" ~taken straight from dictionary.com
      Eric (the publisher/author) is posting an article on the web (the modern day newspaper/periodical) presenting his viewpoints (opinions) of the wildly ridiculous carrier/manufacturer naming conventions. How is this not an editorial given the definition above?
      Someone needs to hit the dictionary a little more...

    • dave

      I think you went about saying it on a weird way, but I think I agree with your general concept of being disappointed in this site's editorials. They all seem to take very simplistic stances. This one seems to ignore the motivation behind the strange names: they make it harder for the average consumer to know what to buy, and therefore make it easier to rip off the average consumer. Yes, of course that's wrong. A ranting editorial that offers no solution to such a critical piece of the puzzle is limited to forever being just a curmudgeonly rant.
      Personally, my priority would be making commenting work better on the current flagship Android tablet, but I digress.;)

  • http://twitter.com/thepowerofscott Scott Nienhuis

    Thou shalt not let carriers screw THEE over. Aside from that, entertaining article, a healthy dose of sarcasm livens up a Thursday afternoon.

    • http://www.facebook.com/ValZho Darren Doyle

      Thank you! Thee is the objective form, thou is nominative... I/me, she/her, he/him, we/us, they/them, you/you, thou/thee

  • fixxmyhead

    this editorial is hilarious

    • CeluGeek

      I disagree. If there is one thing Samsung has done right when it comes to naming devices is turning "Galaxy" into a complete brand. Whether Samsung is just that awesome or because of Apple's infinite lawsuits giving Samsung more publicity than they deserve, Galaxy devices are the only Android devices most people can mention by name without having to mention their manufacturer. Some elitists cringe at the idea of an entry-level phone carrying the same brand as their high-end phone, but like it or not Samsung has succeeded in turning "Galaxy" into a household name. Even Nexus isn't a brand that recognized outside geek circles.

      • http://www.androidpolice.com/author/eric-ravenscraft/ Eric Ravenscraft

        The problem isn't with them turning Galaxy into a brand. This is what brands are. They are names to associate with products. I'm not saying that every single product has to have a name that starts from scratch.

        However, that name has to mean something. While I personally think that "Galaxy S" is weird because I have no friggin' idea what "S" is supposed to stand for, it at least works. But the brand doesn't mean anything. What's the difference between a Galaxy phone and a Galaxy S phone? A super high-end, flagship device like the Note is just called "Galaxy Note". No S. Whereas a throwaway low-end device like the Galaxy S Blaze gets the S. The primary Galaxy phone is the Galaxy S III. This is the highest of the high-end, most in-demand product around. "Galaxy S" could and should mean high-end. Similar to how HTC does its One series. It's not obvious from the name, but One X is the high-end, One S is the mid-range and One V is the low-end. It's meaningful. It's a helpful distinction. If a consumer wants the best HTC phone around, they can be told to get the "One X", and that's an easy-to-remember name they can walk into a store with.

        However, if I, as a tech-savvy knowledgeable Android fan, tell one of my friends that they want a Galaxy S phone, they can walk into a store and get anything from a low-end device with specs from two years ago, or they could get the best Samsung device on the market right now. This makes the name "Galaxy S" meaningless. Which is stupid, since that's exactly why Samsung has the "Galaxy" brand. Use "Galaxy" for all the Samsung smartphones and only stick "S" on the high-end ones. It should be easy. Instead there is no rhyme or reason as to why this "S" is applied to phones and it just makes it confusing for consumers. And consumers being confused is bad for everyone involved.

        • Nicholas Loomans

          Re: 'S'; could that not be taken as an invented name? It stands for 'S'.

  • RedPandaAlex

    Another problem though. I have no problem with Samsung having a Galaxy tab 7 and a Galaxy tab 10 (though I do have a problem with it being 10.1--seriously, just round down).

    But I do have a problem with a Galaxy tab 2 7.0 and Galaxy tab 2 10.1.

    How do you handle these? What's Google going to do with the next 7-inch Nexus device?

    I'm not sure Apple's going to have much success with their "new iPad/new iPhone" branding. Don't you want to be able to tell everyone which one you have if you're the type who likes talking tech? Does it reduce incentive to get the new one if it has the same name as the old one?

    Assuming the rumors of multiple Nexus devices in the fall are accurate, what do you call them? You can co-brand (Galaxy Nexus 2, Nexus One X, Nexus Razr), or maybe they'll have unique hardware features you can use to differentiate them (Nexus Slide, Nexus Note, Nexus Padfone).

    • zackb07

      Think that's bad? Wait for the new Galaxy Note 10.1 to come out...

  • dancedroid

    THIS. IS. HILARIOUS!!!

    crap, i left the caps lock on

  • Todd Martineau

    Wow, great article. I especially like the two tablets, the use of the words 'thou shalt not' etc. Good stuff.

  • scuttlefield

    I'm actually a little suprised (but relieved) that no one has used "OMG!" in the name of a phone. HTC's now Facebook phone?: HTC FB OMG! 4G (it all rhymes!)

    • Tyler Chappell

      hahaha, gave me a good chuckle

  • Nicholas Loomans

    In New Zealand until recently our phones just used the model numbers, I think that is way better. It's not hard to figure out the i9100 is better than a i9000. Nokia you had it right!

    • http://www.theandroidsite.com benmarvin

      Especially in the later years when it was a letter followed by a number dividing the phones into different lines. E for business phones and N for entertainment phones. The higher the number, the better it was.

  • ocdtrekkie

    HTC... Good hardware? Please stop smoking weed.

    • Tyler Chappell

      They really do though, the 720p 4.3" screen of the Rezound when it came out, all the Snapdragon S4's in their new lineup, possibly the best cameras on any currently available Android phone? They do a good job when it comes to hardware, far better than Samsung if you ask me with their pentile displays, the mediocre camera on the GNex etc, and dont even get me started on the downright atrocities that are the Galaxy Players.

  • Tyler Chappell

    Reading this article basically made my day. :D

  • http://www.facebook.com/profile.php?id=667020551 Jose Torres

    About # 10, most customers don't care and don't distinguish the physical phone with the carrier. I once asked some dude what phone he had, he told me he had an AT&T Android (it was a Samsung Captivate) *facepalm*

  • Decimae

    HTC actually uses an abbreviation, or something similar for one X/S/V. The One X is the One eXtreme, the One S is the One Super and the One V is the one Value. The Galaxy S also seems to be the Galaxy Super.

  • CoolCustomer

    Someone else on here stated it and I agree that phones should become more like cars marketing wise. I would love to see them broken down by year, make, model, and series. With that Samsung can leave Galaxy for their phones, Note for their phablets, and Tab for their tablets with series features like H or S for the feature-ful version and K to denote a keyboard.

    2013 Samsung Galaxy SK
    2012 Google Nexus H (by whomever)

    • Max Barlow

      Or just Nexus (20)12, or Galaxy (20)12 (not sure how you'd go about releasing more than one phone a year with that though as we'd be taking step backwards going with "Galaxy S 12, Galaxy X 12)

      I do see a problem with car style naming though, due to the amount of android phones made, the amount of similar phone names would be extremely overwhelming, E.g:
      A1-10
      B1-10
      C1-10

      They'd be so many to remember it would be hard to distinguish between them accuratly

      • CoolCustomer

        Well the hope would be that each company would only release 2 of each kind of device and that using features would differentiate them. Like the Chevy Impala and the Malibu. It would be the HTC One (insert defining mark between low end and top end) for their candy bar and then HTC (Something) for their keyboard phones. The defining marks can be different but this way HTC can have 6 phone releases a year (2 models with 3 phones ranging from entry to top-tier) and we the public get to rally behind our favorite brand and brag about this years model.

  • raisinberry777

    While I'm an Android fan, it seems that this is one thing that Apple managed to get very, very right (or Android got very, very wrong).

  • diem

    Pure awesomeness = this editorial.
    cheers

  • http://twitter.com/2LadyDi Lady Di

    Android Police, errrrmmmm. ERIC... I am going to create one LONG commandment for you. Just for YOU sir.

    Thou shalt NOT create a post so long yet so HAHLARIOUS that said reader will spit juice through thy nose while reading post.

    And of course we know who does not attend mass (coughcough). At any rate, I have shared this article as it was soooooooooooooo onpoint. Thank you again giving me a good laugh will using the entire box of Puffs Plus tissues.

    • http://www.facebook.com/ValZho Darren Doyle

      > Thou shalt NOT create a post so long yet so HAHLARIOUS that said reader will spit juice through thy nose while reading post.

      Just visualized you spitting juice through the author's nose. Comedy gold.

  • John O’Connor

    I just can't wait for the All New 128GB Galaxy Nexus S Andomeda Advance 4G LTE Touch Pro 2 Limited Edition!!

  • CeluGeek

    Samsung really has the messiest naming schemes ever! Here are a few examples not even covered in this editorial.

    Mess #1: When you hear "Galaxy Note", you think of oversized phones, or "phablets". Right? Well, how about that upcoming tablet named Galaxy Note 10.1? So much for Galaxy Note being phablets, even with the Galaxy Note 2 around the corner. Oh, and speaking of the Galaxy Note 10.1, it's also involved indirectly in another naming violation, see mess #2 below.

    Mess #2: The Galaxy Tab 2 line, whose name suggest they are sequels of the flagship Galaxy Tab models, except the Galaxy Tab 2 are really midrange tablets. Samsung should've saved the Galaxy Tab 2 name for the upcoming Galaxy Note 10.1 and name the midrange tablets "Galaxy" + something else.

    Mess #3: Using "Galaxy S" to name devices with hardware of a newer generation than that of the original Galaxy S phones. The Captivate Glide is closer hardware-wise to the Galaxy S II than to the original Galaxy S, yet Samsung has named the international version of this phone the Galaxy S Glide. And get ready for the new Galaxy S Blaze Q coming to T-Mobile later this month. How many commandments that one breaks?

  • balthuszar

    so these commandments apply unless you like the phone and then it's ok...htc one series and galaxy s series are okay, but all others are fail. got it.

  • Rav

    Personally I'm looking forward to the New iPhone 2 4G LTE Touch Pro.

  • http://twitter.com/regravity Tim King

    After reading this I want to create a company that makes kick-ass Android phones. The company name shall be "Phones" and the singular brand will be "Phone" when people ask about different versions they will say:

    "Hey do you have a Phone?"

    "Yeah I got the Phone2 what one do you have?"

    "I got a Phone3, how awesome are Phones!"

    100% marketshare bitches, totally ubiquitous brand name, no need to even make people learn the name since its already a part of the common lexicon.

    awwww yeah...

  • Sootie

    Thou shalt proof read...
    "Unless your name is Pantech or Kyocera, it is not terribly likely that carriers will shut you out of the market if you. Don't let them "
    Full stop?
    Still a good point, how about all the manufacturers get togther and agree, we have a brand name (htc, samsung etc) then a realease month and a spec across all phones, they could lead and all other industries could follow (cars, boats planes etc). so you end up with stuff like the Samsung November 2012 Flagship, the HTC December 2011 midrange.
    They dont get to come up with cool catchy names but I then dont have to spend half of my life trying to relay what I know to every non phone tech nerd I know on which phone to buy you just work out what brand you like and what you want to spend and you know instantly if it's a new or old model

  • Freak4Dell

    You deserve a Pulitzer prize for this. I don't think I've ever agreed with any piece of writing as much as I agreed with this one. The only thing I disagree with is the Nexus S and Galaxy Nexus part. I think Google should have grown a pair and dropped the Samsung association in the name, but whatever.

    The easiest fix for this is for the manufacturers to stop making so many damn devices. Nokia seems to have this figured out. HTC is on the right track (provided they don't release a bunch of crap soon)...a single product line, with 3 or 4 different models targeting different markets. Refresh the line once, just once, a year, but keep the same or at least similar naming, and you're set. They still screwed up by letting Sprint butcher the name of their version of the One, but at least they're making an effort. Samsung just doesn't seem to care whatsoever. They continue to release dozens of pieces of junk that are virtually indistinguishable from each other, then they make it even more confusing by letting the carriers make 17 different, but exactly the same, versions of each of those indistinguishable pieces of junk. With fewer devices and reasonable names, quality would go up, customer satisfaction would go up, sales would go up, the headaches over trying to come up with names would go down, and the world would just be a better place in general.

    Despite your feelings about Apple, it's pretty hard to argue that they don't have one of the best marketing teams on the planet. Almost their entire business is based on marketing. They haven't innovated much, if anything, in the iPhone line since the first one, yet it's still a ridiculously popular phone. The name recognition is a huge part of that. If you ask 10 people what an iPhone is, chances are pretty high that all 10 people will know. Ask them what an Incredible is, and you'll get more than few confused looks.

  • http://fnords.org/ Markoff Chaney

    I won't buy any device that doesn't have an X, an S or the number 9 in the model name because that's what tells you the device is awesome.

  • Tee

    Using 'real' words like HTC has done, makes it very difficult to compare phones. Without the specs in front of you, that is. Is 'Incredible' better/newer/more powerful than 'Desire'?

    You know, desire can sometimes be pretty incredible, right?

    • http://www.theandroidsite.com benmarvin

      That's where the power of branding comes in. If you had no prior knowledge, how would one know which is better, an Accord or a Civic? A Camry or a Veyron? Yet to most people, they associate the actual product with the word.

  • faceless128

    can't wait for the Samsung Galaxy Nexus S 4G LTE to be announced next February on Sprint... you know they'll do it!!!

  • http://www.facebook.com/profile.php?id=1668665952 Jáchym Šlik

    And what about Sony? They should learn how to use capital letters. Why "Sony Xperia active" or "Sony Ericsson Xperia arc S"?

  • http://twitter.com/Bazar6 B Azar

    You touched on carrier brands, but I think you could've dove in a little more to it. VZW has cross-branded multiple OEM's with their "Droid" trademark... and it has been a successful brand, starting with the OG by Moto. But now, that brand has been cemented in consumers minds (those who don't care and just want a phone that works), they say "Yea, I have a Droid!" ... Which Droid though? Samsung, Moto, HTC...? Charge, Razr, Dinc2? The Droid brand is now all about the carrier, VZW, and it's be part of the reason for people "jumping ship", because the average consumer doesn't have OEM loyalty, they just want a "Droid"

  • mflava

    So enjoyed reading this.

  • Agrippa

    While it's not entirely a hardware manufacturer (and I know not Android related), I think we can all agree that Microsoft is the worst offender in the sucky names department.

    • Freak4Dell

      How exactly is that? They're not the best, but they're far from the worst, as far as I can tell. Take the Office and Windows products. They've had the same names for decades now (barring a few additional versions that have popped up over the years). Windows is the product line, the next word is the version (98, XP, Vista, etc.), and the next word/phrase is the tier (Home, Premium, Professional, etc.). Granted, it can be a little hard to distinguish between Premium and Professional by just looking at the word, but there's a pretty clear difference between Home, Premium/Professional, and Ultimate, and you know in what order they lie. The switch from years (e.g. 98) to words (e.g. Vista) throws in a bit of confusion, but for a product that is released once every 3-5 years or so, that's fine. Office has kept the year system, for the most part, so that's easy to understand, too.

  • http://www.facebook.com/Joecascio2000 Joseph Cascio

    Next Samsung flagship device should be named the Samsung Starship. And the tag line could be: Exploring greater places in the Galaxy.

  • Bobbruff

    My Dad just bought a new phone. He told me it's a Galaxy S so I have no idea which phone it is. S II? S III?

  • Amenemhat1

    I like the suggestions. OEMs can learn a lot from vehicle manufacturers; like most cars, they are distinguishable by year of release. So the future should be Nexus 7 2013, Nexus 7 2014, etc.