30
Jun
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In the second half of a double Google Analytics whammy, Google has introduced new features for mobile developers and marketers in the Analytics dashboard. While Google's other announcement, an Analytics mobile app, made our site's founder combustible with joy, this announcement is sure to bring cheer to those with products already in the Play store. These new features give insight into how Android users discover apps, along with their usage patterns, in order to enable developers and marketers to increase their products' reach and improve their performance.

acquisition

Said features include tracking of new user numbers, of traffic sources for Google Play hits, of installed app versions, and of the different devices accessing your apps. Additionally, mobile developers will be able to see how it is that their users behave once engaged in the app, tracking behavior characteristics such as screen time and what circumstances resulted in app crashes. The ever-important aspect of profit is also touched on, with the ability to track purchases, revenue, and set milestones.

Mobile-flow

For readers with privacy concerns about such tracking, Google states that this new experience is "opt-out ready," hopefully allaying any backlash about such deep-seated user monitoring.

These features come along with the new Analytics SDK v2.0, but are not yet available to all developers. Sign-ups are now open for the Mobile App Analytics beta, with Google expecting a widespread release by the end of the summer.

Source: Google Analytics Blog via Google+ Analytic

Brian O'Toole
Having learnt his writing techniques reading e-Books of Sherlock Holmes, Brian now spends his time /kicking, lurking, SSHing and encoding.
  • http://www.facebook.com/arvind.pareek.50 Arvind Pareek

     

    Google
    analytics tools for web developers is one of the best services by Google, lets
    see how this app analytics works.

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