There were several new announcements today for the Play Store at Google's I/O keynote, which included the arrival of new content. As previously expected, the Play Store now offers TV Shows, magazine subscriptions, and movie purchases.

First off, let's take a look at TV Shows. This is one thing that the Play Store has been missing since day one, so it's nice to see it finally show up. After spending a few minutes looking through the titles, it looks like Google stocked it up with quite a bit of good content. Best of all, once you buy it, it's yours forever. That's fantastic for anyone who likes to keep certain shows or entire seasons on-hand for watching during downtime.

Most shows cost around two bucks a piece, with full seasons costing around $23. Not bad, Google. Not bad at all.

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You can also purchase movies now, which is a change from the previous rental-only strategy. And since it's stored in your Google Cloud, it's available on any of your Android devices, at any time.

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Also new to the Play Store is an addition that I think will be invaluable: magazines. You can purchase magazines in one of three ways: buy the current issue, a monthly subscription, or yearly subscription. The current subscription price is similar to what you'll currently find on newsstands; for example, the current issue of Maximum PC (one of my favorite computer magazines) is around $8. In stores, you'll pay around $12 or $13. However, you can get a subscription for only $1 per month or $11 for a full year! That's some serious savings!

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Once you buy a magazine, you'll need the Play Magazines app to read it.

There's a whole new world out there for you to explore - go! Check out all the awesome new things that Google is doing with the Store!