As the person that reviewed both of these devices, the Thrive and Thrive 7, here at Android Police, I felt something of a responsibility to post on this matter. On its community forums, a Toshiba rep issued the following statement on the status of the Ice Cream Sandwich update for its Thrive tablets:

We are working hard to bring Android 4.0, Ice Cream Sandwich to our Thrive tablets. While we originally estimated it would be ready this spring, we now estimate the update will be delivered to all Thrive 10” and 7” tablets by early fall. Apologies for any inconvenience and thank you for your patience.

So, by "working hard" he means "not really," I assume. And by "early fall," he means "when / if we get around to it."

Manufacturers, here's the way you should handle OS updates on your aging hardware: do it, or don't. Don't say you're going to and then get distracted making other mediocre tablets of questionable quality. When an Android OS update is announced, sit down and decide which of your products are actually worth updating, and then rip the proverbial bandage off and announce the ones that aren't. Then, get on the updating process as soon as possible. Your customers will at least appreciate the honesty, and those getting updates will be delighted at a quicker turnaround. That's how you build a reputation.

Instead, what's likely happened here is that one poor, sad soul at Toshiba had been charged with this task along with 20 others, and that person just quit. I can't say I'd blame them. Anyway, it's entirely possible Toshiba will make good on this "early fall" estimate, but you'd probably be better off just selling your Thrive / Thrive 7 and buying Google's tablet next week, because Toshiba's going to be two major versions behind at that point.

Toshiba Forums

Thanks, Fred!

David Ruddock
David's phone is whatever is currently sitting on his desk. He is an avid writer, and enjoys playing devil's advocate in editorials, and reviewing the latest phones and gadgets. He also doesn't usually write such boring sentences.

  • AppleFUD

    And some of these companies then wonder why they aren't selling their Android products . . . . hmmmm, let me guess.

  • Tyler Chappell

    And this is why I'll never buy a Toshiba product, too underwhelming of a company.

  • Gary Patrowicz

    same goes for MOTO dont sell devices with the promice of ready for upgrade and blame every one and thing else for not upgrading ie the xoom fe sold as ready for ics and still has not recieved update will never buy from either company again

  • http://twitter.com/trlovejoy trlovejoy

    How much should I ask for my Thrive? :)

  • CeluGeek

    I'm so happy I ditched my Toshiba Thrive. Switching to a Galaxy Tab 2 10.1 is looking less like a downgrade with every day that goes by with the original Thrive stuck in a Honeycomb build that locks out non-Toshiba apps from writing to the SD card and external USB devices.

  • Serra Stone

    I'm so glad that I traded in my POS Thrive at Best Buy and got a Gtab 8.9 earlier this year!  That thing had no tweaking capability that was worth a damn.

  • Adam

    I guess it's a good job I'm happy with Honeycomb.

  • Adam

    I guess it's a good job I'm happy with Honeycomb.

  • Ol’ Yello

    Haste Makes Waste. I'd rather they take their time and do it right. And what evidence do you have to say they had one person on the project that quit???

  • petrochemicals

    Let me just say it is refreshing to read an Android news blog that actually has an opinion on these matters. Android Central did an article on this as well, and let's just say their spin was a little different. [cough] Kiss Asses [/cough]

    • Dave

      That kind of ridiculousness is exactly why I looked for something to replace AC, and ended up here. Every opinion they posted was "it seems like customers just got screwed, but when you're super smart like us, you know that it's really hard for these companies and so we forgive them entirely for not delivering on their promises. "

  • http://www.facebook.com/wifeyexpress Crystal Lynn Hunter

    I love my thrive, I think its rediculas for people to buy based only on an upgrade and then knock the manufacturer for it. If you wanted a different OS then you should buy that, not bag on Toshiba for something you knew was not readily available when you s purchased the product.

  • Kebles

    Proof is in action, and Toshiba has done right by me so far. They upgraded my Thrive to Honeycomb shortly after it became available, and it was a very simple & quick process from a standard user's perspective. I am not a power user or developer, so quick, simple & free are important to me. Because of their past efforts, I'm willing to give them the benefit of the doubt. I love my thrive. I also have an ipad, and time after time, I find myself picking up my Thrive to use instead. I probably.should sell the ipad, buy a new google tab and pocket a couple of hund to boot!

  • JPotter

    Maybe they are focused on Win 8 tablets?