Update: Turns out the teasers were about an ASUS Windows 8/Android device after all, and even Bluestacks got tricked into thinking the "big transformation" teasers were about them. You can find more info about this device, called Transformer AiO, here.
Remember a few days ago when ASUS got everyone's hopes up with teaser videos that began excited rumor-churn about a possible dual-booting Android/Windows 8 tablet? Well, it turns out that the videos in question were meant to tease a new partnership ASUS has formed with BlueStacks, creators of the renowned BlueStacks App Player (which we reviewed back in March).
Set to be announced at Computex tomorrow, the partnership will see BlueStacks software integrated with 30 million ASUS-branded Zenbooks, Notebooks, Eee PCs, Desktops, and All-in-one PCs, under the name [email protected]
The service, which will allow users to use apps like Evernote, Pulse, Fruit Ninja, Nook, Moviefone, and other apps on their PC, will not be totally free. Users can "enjoy Android apps for free for 6 months, with the option to upgrade to unlimited apps and sync apps from phone to PC." The press release is rather vague on the subject of paid usage, but we can expect to hear all the relevant details at tomorrow's announcement. Vira Chang, Head of eBusiness Services at ASUS, had this to say about the partnership:
ASUS is delighted to bring a vibrant selection of apps that were previously inaccessible on Windows PCs. Our partnership with BlueStacks is a valuable addition to the @vibe family. The integration of BlueStacks and @Vibe is central to ASUS's consumer cloud strategy. Additionally, we are encouraged by the increased revenue potential that BlueStacks represents.
President and CEO of BlueStacks Rosen Sharma added that the Computex announcement "solidifies BlueStacks' leadership position as the sole provider of apps for consumer electronics and PC manufacturers worldwide."
While it may not be what users were expecting, it will be interesting to see where this partnership leads, and to hear the full details at tomorrow's announcement. For those interested, the full press release is embedded below.
ASUS partners with BlueStacks to Bring Android Apps to Millions of PCs Worldwide
Adds Premium Android Apps to [email protected] Entertainment Platform on ZenBooks, Notebooks, Eee PCs, Desktop PCs and All-in-one PCs.
COMPUTEX, Taipei, Taiwan, June 4, 2012.
ASUS, the world's top 3 consumer notebook vendor and a leading innovator in personal computing products, has partnered with BlueStacks to bring popular Android apps to 30 million Asus PCs worldwide.
BlueStacks, makers of “App Player for PC” software, will enable a rich selection of Android apps on
[email protected], a one-stop entertainment platform that is preinstalled on all ASUS products. Powered by BlueStacks technology, users of [email protected] can access exciting and engaging Android apps across all categories including games, social, news, shopping, music, business and education.
BlueStacks recently partnered with top app developers to bring popular Android apps like Fruit Ninja, Evernote, Pulse, Drag Racing, Defender, Tap Fish, Moviefone, Nook, Guns N Glory, Talking Tom and Kids ABC to the one billion strong PC market. BlueStacks' patent pending LayerCake technology enables Android apps on touch and non-touch Windows PCs. As part of this special arrangement with BlueStacks, users of [email protected] will enjoy Android apps for free for 6 months, with the option to upgrade to unlimited apps and sync apps from phone to PC. The apps are integrated into and presented seamlessly within the @vibe platform across the entire range of ASUS products, including the ZenBooks, notebooks, Eee PCs, desktop PCs and All-in-one PCs.
"ASUS is delighted to bring a vibrant selection of apps that were previously inaccessible on Windows PCs. Our partnership with BlueStacks is a valuable addition to the @vibe family," noted Vira Chang, the Head of eBusiness Services at ASUS. "The integration of BlueStacks and @Vibe is central to ASUS's consumer cloud strategy. Additionally, we are encouraged by the increased revenue potential that BlueStacks represents."
"ASUS has created a phenomenal software experience on PCs. Launching with ASUS at Computex 2012 solidifies BlueStacks' leadership position as the sole provider of apps for consumer electronics and PC manufacturers worldwide," said Rosen Sharma, President and CEO of BlueStacks. "Our strong portfolio of apps from top developers, combined with our unique monetization engine makes this a revenue-generating opportunity for PC OEMs. This is a winning proposition for the entire PC ecosystem. App developers who have already built for Android can now just run their apps on Windows PCs through BlueStacks. We've done the heavy lifting for the benefit of all."