If we told you that Android was the number one mobile OS worldwide, you shouldn't really be surprised by this point. By most metrics, the little green guy has overtaken the competition in just about every area, including sales, actual userbase, and ad impressions, as demonstrated here by Millenial Media's report. There are a couple surprises in the report, though.


For starters, while the iPad being the top ranked tablet is no surprise, the Galaxy Tab beating out the Kindle Fire is. The model in the report appears to be the original Galaxy Tab. The seven inch slate running Gingerbread. While that tablet reportedly never sold all that well, it's also the oldest Android tablets. Since this report is measuring ad impressions, it's possible that Galaxy Tab users clicked more ads than any other Android tablet users. It's hard to say how much this correlates to userbase, though. For example, despite selling significantly fewer units than was estimated, the Xoom is ranked as the number 3 Android tablet, and number 4 overall. The ASUS Transformer, however, which sold far more units doesn't even place on Millennial's list.

While individual units of data may be a bit off, the overall trends are echoed here as much as they are elsewhere. Apple is still the top single manufacturer, but Android is the most-used OS overall. Smartphones are a still a huge growth market. Samsung still beats all the other Android manufacturers by a pretty huge margin.


While the data is great for confirming the trends we're all aware of, keep in mind that advertising impressions are among the least reliable bits of data for monitoring the overall health and direction of a market. For example, Millennial also lists the Blackberry Curve as the number two smartphone, but, unless you're an advertiser on the Millenial Media network, you probably shouldn't take this to heart. RIM is still bleeding marketshare and relatively stagnant. Ad impression numbers more often correlate to how consumers behave once they have their device than to what devices they're buying.

You can take a look at the full report at the source link below.

Source: Millennial Media

Eric Ravenscraft
Eric is a snarky technophile with a taste for the unusual. When he's not obsessing about Android, you can usually find him obsessing about movies, psychology, or the perfect energy drink. Eric weaves his own special blend of snark, satire, and comedy into all his articles.

  • Fun With Drugs

    This report is a bunch of shit.
    The ASUS Transformer is better than all of those tablets, and as for the smartphones, Blackberry is number 2?? FLOP.

    • J Rush

      I couldn't agree more.

  • Perry Ahern

    I see Samsung Galaxy S models on that phone list but not S II. Is that last year's data?

    • J Rush

      I couldn't help but notice this too. It must be if that's the case, because it lists older models of phones that have been EOL'd a long time ago.

  • http://www.facebook.com/archercc Ryan Stewart

    Im one of those Transformer users that never clicks on ads.

    • John O’Connor

      Power users generally don't. Me as well

  • http://twitter.com/rdlf2048 Rodolfo Ferreira

    BLACKBERRY getting mentioned on a list is INSANE, to say the least and ASUS is not on it? This is not a list of winners, it's the selection of crap to be destroyed.

  • Skillit

    There is no point in keeping drooling over this numbers, they are the measure of one ad network, the results are not going to have any significance due to variances such as popularity on a OS and in which apps it is featured.

  • Airwolf

    Last time I checked, there is the Apple iPhone, iPhone 3G, iPhone 3GS, iPhone 4, and iPhone 4S.

    Shouldnt they all be listed separately?  Otherwise shouldnt it be just Samsung phones, HTC phones, etc?

  • http://codytoombs.wordpress.com/ Cody Toombs

    Let's start with an easy one...If you've got a Playbook (I actually got 2 for free straight from Blackberry) then you'll know the browser is actually really good and performance is solid, but there's very little else you can do beyond browsing.  An average Android user probably spends 80% of their usage in various apps and 20% in a browser (totally made up ratio, I'm just guessing), while my own mother sees the Playbook as nothing but a web browser.  Naturally, they are going to represent a high percentage of web usage, there's nothing else to do with it once you own it.

    Next, thanks you user agent switching, it's extremely common for Android devices to imitate a lot of other browsers.  Few people know it, and I doubt it's still true, but some browsers had a pre-set that matched the OG Galaxy Tab. I'm assuming it had something to do with the resolution, but I'm just guessing.  To be somewhat fair about it, due to some rather famous incompatibilities and bugs suffered by this tablet, I suspect a lot of it's owners treated it about the same way people treated the Playbook.

    Final thought, due to the overabundance of Blackberry phones on the list (including one that sold very poorly), I think we can make only one conclusion...and it's about the advertisers that Millenial Media attracts and the sites that use them.  In other words, nothing to see here ;)

  • MacVities

    The report was based on who was prepared to pay what to get their products higher up the list.
    Everyone knows the Asus Transformer is the king of tablets, and it doesn't feature on this list.   UtterBS, and frankly people should bee asking SERIOUS questions about the credibility and integrity of the company producing this list.  Doesn't the American ethics polices prevent making stuff like this up?

    Would make a great article exposing the BS that keeps certain companies in business.

  • Tee

    In all fairness, the Galaxy S-line should have been counted as one phone. Just like the iPhone is...

    And is the Galaxy Tab-line counted as one device in the tablet category?

  • Gregbissell7

    This is obviously one of the most inaccurate reports I have ever seen in my life. First of all there are more Galaxy S2's than any phone in the world. And Samsung as a manufacturer of mobile devices holds a higher percentage than Apple

    • http://www.statsprofessor.org/ StatsProfessor

       No, not even close.

      You forget that phones bought a year or two ago are still being used.
      This report is probably from North America, Galaxy s2 is not as huge as you think.
      Iphone outsells the s2 at every network in the U.S.  Curve is cheap so there's tons of them out there.  Canada, you could probably spot 20 blackberries for every Galaxy s2. lol