Fans of Facebook's mobile app and burgeoning integration with various online services should have something to look forward to in 2012 – founder Mark Zuckerberg, during the first week of a cross-country tour promoting the social networking giant's upcoming IPO, indicated that once the social giant goes public, its goal will be to focus on improving its mobile and advertising experiences.

Zuckerberg indicated that Facebook is "just getting started" with the app, and that the network plans to increase integration with other online apps while working to create a "transformative" ad experience.

Zuckerberg went on to explain that another key element in Facebook's strategy of integrating with other online apps will be to bring people together through Facebook in more ways than ever before.

"Over the next 10 years or so, every consumer category should be transformed to be built around people … People will listen to music and watch TV with other people [through Facebook] … We only recently reached this tipping point."

After Facebook's initial public offering (which is estimated to reach between $77 billion and $96 billion based on a price range of $28-$35/share), it will be interesting to see what changes are implemented not only in Facebook's mobile app, but their advertising strategy as well. For more information, check out the original article linked below.

Source: Reuters

Liam Spradlin
Liam loves Android, design, user experience, and travel. He doesn't love ill-proportioned letter forms, advertisements made entirely of stock photography, and writing biographical snippets.

  • http://kennydude.me Joe Simpson

    Maybe start with giving the Facebook for Android developers Android devices with ICS and let them know how much their app sucks

    • Jammer

      It sucks on Froyo and Gingerbread too. I quit Facebook because the mobile experience was so bad.

      • https://twitter.com/#!/psycho_maniac_ Jerry Lange

        I totally agree with you two. it sucks and its buggy. Getting better but there are so many missing features still.

    • chris125

       It sucks on every android version.

    • chris125

       It sucks on every android version.

  • http://www.facebook.com/people/Federico-Stöltzing/788394614 Federico Stöltzing

    I was just reading about the facebook app center. http://www.enmitelefono.com/facebook-app-center-facebook-lanza-su-propia-tienda-de-aplicaciones-descargas-android/

    the just can´t get enought, right?

  • Barney

    Fix the contact syncing issue with Nexus devices!