Finally, an end to all rumors about the Galaxy S III and its variants. Or is it? We'll find out at Samsung's launch event, which we're covering live on location in London. My hat's off to Samsung for creating more buzz about this phone than any other company making Android devices has ever made about any Android phone or tablet, all without actually revealing it .

The action starts May 3rd at 11AM PDT, 2PM EDT, 7PM BST (London time) - the live coverage form on this page will automatically update when the wheels are in motion.

In the meantime, sign up for a reminder below - we'll see you back here soon (Note: May 3rd, not 2nd - I'm just giving you a sufficient heads-up).

Update 5/3/12: And we're live!