To the more budget minded, services like Hulu are a godsend; for a fraction of the cost of Cable TV, you can get a large chunk of the content. The deal isn't great for everyone, though, since it cuts into cable providers and networks' huge profits (instead, they just get... normal profits). Clearly this is a serious problem, and it's been speculated that it's probably the main reason companies like Comcast have instituted bandwidth caps on their internet service - so as to curb enthusiasm for streaming services in favor of their own (more expensive) in-house offerings. Unfortunately, it appears the companies are still too threatened by streaming content, and word has it that Hulu could require a paid cable TV subscription to work.
If this is the direction the industry is moving, it's certainly the wrong one, and it's a battle that will end with no winners.