2012-05-01 11h37_14

There comes a time in every action hero's life where he gets tired of the explosions and the fighting and race horses duct taped to SCUD missiles, and longs for a simple life. Camping and going on road trips with the family, getting a nice office job, sending your daughter off to get kidnapped in Paris. Verizon's Droid Does campaign has hit a similar milestone. After very successfully selling a metric ton of Android devices with harsh, scary looking robot arms and not to mention evil, horror-esque iPhone taunts, the ad campaign is going for a less threatening and more heart-warming approach.

The main message of the campaign hasn't changed. Yes. This phone does. But now, instead of highlighting circular saws cutting through bananas and sexism, the ad shows you and your buddies watching videos while camping in the woods, confident you won't be missing electricity in the wilderness. Um, we'll see.

Compare it to the old ways Verizon used to sell Android phones and its hard to say that the newer, softer ads aren't more relatable. For example, here's how Verizon used to advertise that Android comes with free navigation software:

Now which would you rather see? A facility-sized robot manipulating a screen with absolute precision and an intimidating, yet oddly mother-ish female voice, or a guy simply using the Navigation app while smiling sweetly at the pretty girl in the back seat?

Ok, so maybe phrased like that it's not the easiest choice in the world. But, hey, we did the robot thing for a while, right? Maybe it's time to try something new.

Source: YouTube

Eric Ravenscraft
Eric is a snarky technophile with a taste for the unusual. When he's not obsessing about Android, you can usually find him obsessing about movies, psychology, or the perfect energy drink. Eric weaves his own special blend of snark, satire, and comedy into all his articles.

  • http://www.androidpolice.com/ Cameron Summerson

    I'll just say it: this new campaign sucks. I'll take the cold unfeeling robot arm over this crap any day.

    • NemaCystX

      we should voice our opinion on the youtube page, I did lol

      The "DROID" name is nothing but a gimmick now, it used to mean something. When you got a DROID branded device you had a very high quality high end device, worthy of the name. Now its just anything Verizon can slap the title on that Motorola pumps out.

  • http://meatcastle.com/ Youre My Boy Bloo

    I want more robots. Obviously. Aslo, it should be directed by Kenny Powers


  • Tyler Chappell

    Yeah, the new ad campaign seems kinda silly.  Considering one of the features they advertised only applies to ONE phone, the Razr Maxx, most other "Droids" don't get all day battery life.  They didnt advertise any new or specific feature in the navigation section either that the rest of the world hasn't known about for years, and the launching apps with your voice is meh. It's pathetic, they might as well just put a damn iPhone in that commercial.

    • ocdtrekkie

      They've always highlighted only a single phone in the DROID commercials though. And the RAZR MAXX is the current flagship.

      • Goldenpins

        I dont think its a permanent change in advertising..I see those videos as : not only are we cool with tech with the DROID line, but also family friendly. 

  • Goldenpins

    lol. Hopefully the kids put that movie there watching on a memory card or grandfather into unlimited data.

    Im not worried about the commercials becoming family friendly. Just another type of advertising.