Go big or go home. That must be Toshiba's new mantra where tablets are concerned, as it just announced a trio of Ice Cream Sandwich-packin', Tegra 3-powered additions to its Excite tablet line: a 7.7-inch, 10.1-inch, and 13.3-inch model.


The 7.7-inch model, appropriately named the Excite 7.7, sports a 1280x800 AMOLED display, the quad-core Tegra 3 processor, 1GB of RAM, and Ice Cream Sandwich. At just 0.3-inches thick and 13.4 ounces, the Excite 7.7 is a powerhouse in a tiny package.


Stepping it up a notch (in terms of size, anyway), comes Toshiba's 10.1-inch offering, the Excite 10. This one is the more "traditional" tablet (if there is such a thing), sporting a 1280x800 display resolution, 10-finger multi-touch support, the Tegra 3 processor, 1GB of RAM, and ICS. It weighs in at a modest 1.32 pounds and runs a mere 0.35-inches thick. According to Toshiba, you can expect to get a solid 10 hours of battery life from the Excite 10.1, as well as seven full days of standby time. Also making an appearance on the Excite 10.1 is a full-size SD Card slot, along with microHDMI and microUSB.


And then we have the beast of the group: the 13.3-inch Excite 13. This is basically the same tablet that we saw back at Toshiba World in March, save for one detail: the TV antennae. While you won't be pulling any TV broadcasts to this not-so-handheld, its 1600x900 display and four-speaker sound system will definitely make this the tablet to have for all those who can't live without other forms of cinematic adventures on the go.

Like its smaller siblings, the Excite 13.3 features ICS, the Tegra 3 processor, 1GB of RAM, and Ice Cream Sandwich. It's said to have a whopping 13-hour battery life and its 0.4-inch thick frame weights in at 2.2 pounds.

As far as pricing and availability is concerned, the Excite 10 will be the first to hit US soil "at the beginning of May," and will run $450 for the 16GB model, $530 for the 32GB, and $650 for 64GB of storage. The 7.7 and 13 are both slated for a June release, with the 16GB 7.7 for $500 and 32GB model for $580. If the 13 is where it's at for you, though, it'll set you back $650 for the 32GB version and $750 for the 64GB model. Ouch.

IRVINE, Calif.--(BUSINESS WIRE)--Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced the expansion of its Excite™ family of Android™-powered tablets with three new display sizes – 13.3-inch, 10.1-inch and 7.7-inch. The new Excite tablets boast thin-and-light designs, brilliant displays, quad-core performance as well as a full range of essential ports and smart features.

“One size does not fit all, so we are carefully considering how and where people are using tablets and designing form factors to best suit various needs,” said Carl Pinto, vice president of product development, Toshiba America Information Systems, Inc., Digital Products Division. “With amazingly thin and light designs, our new Excite family of tablets continues to incorporate what consumers have come to love about Toshiba tablets: essential ports for a more complete tablet computing experience plus durability that ensures they can go the distance.”

Powered to Perform, Built to Last and Designed to Excite

The three new tablets – Excite 10, Excite 13 and Excite 7.7 – feature elegant and sturdy aluminum shells and scratch-resistant Corning®Gorilla® Glass displays, making them not only stylish, but also durable. Powered by Android 4.0, Ice Cream Sandwich, which builds on the things people love most about Android – the tablets offer a simplified UI, easy multitasking, customizable home screens, resizable widgets and a full suite of familiar Google™ mobile services applications – as well as powerful new ways of communicating and sharing.

From scrolling and swiping the web, to the fast action of the latest games, the Excite tablets’ all-new NVIDIA® Tegra™ 3 processors1 deliver amazing multitasking, web, gaming and video. This innovative mobile processor features the world’s only 4-PLUS-1™ mobile quad-core CPU, providing users outstanding performance for even the most demanding applications. Apps run faster, games are played at console-quality, HD video is smoother, plus it features a unique 5th battery-saver core to handle everyday apps – extending battery life2.

Each tablet is equipped with a 5-megapixel camera on the back, along with a 2-megapixel front-facing shooter for convenient photography, video capture and chat. The tablets also include stereo speakers with exclusive sound enhancements by Toshiba and SRS® Labs, as well as Wi-Fi® and Bluetooth® connectivity.

Excite 10: Smart, Speedy, Durable

An all-around tablet designed for home and away, the Excite 10 tablet delivers an exceptional visual experience, featuring a bright, high definition 10.1-inch diagonal AutoBrite™ LED Backlit display with 1280x800 resolution and 10-finger multi-touch support, making it an ideal choice for web browsing, reading, games and apps. Measuring just 0.35 inches thin and weighing just 1.32 pounds3, the Excite 10 tablet is extremely portable and delivers up to 10 hours of battery life4 and seven days of stand-by.

Delivering more performance than previous generation tablets, the Excite 10 tablet is powered by a quad-core NVIDIA® Tegra 3 processor with GeForce graphics5 and 1GB of RAM6, opening up new possibilities for everyday multi-purpose use and next generation mobile games. Built to do more than the average tablet, users can enjoy easy syncing and sharing between all of their favorite devices, with a selection of built-in ports, including Micro USB, Micro HDMI® and a full-size SD card slot.

Excite 13: More Screen for More of Everything

Delivering more screen real estate than any other tablet on the market, the Excite 13 tablet offers a big, bright, higher resolution display, while delivering more room for everything else – from sharing photos and web browsing to playing games and watching movies with a group. Ideally suited for the home, from growing families to empty nesters, the Excite 13 tablet is only 0.4 inches thin and weighs 2.2 pounds7, so it is still easy to carry.

With a 13.3-inch diagonal AutoBrite LED Backlit display with 10-finger touch support, the tablet boasts a cinematic 16:9 aspect ratio and 1600x900 native resolution, perfect for watching HD movies and videos. A four-speaker sound system with exclusive sound enhancements by Toshiba and SRS Labs delivers amazing audio and an included tablet stand makes it easy to prop up on a table, kitchen countertop or coffee table to share videos with friends and family.

Not only great for movies, the Excite 13 tablet can power through the latest games and multitask with ease. Powered by the quad-core NVIDIA Tegra 3 mobile processor with GeForce graphics and 1GB of memory, the large display tablet offers smooth, console-quality gaming plus the performance for high definition entertainment. Extremely power efficient, the Excite 13 tablet is targeted to deliver up to 13 hours of battery life8 and seven days of stand-by. The Excite 13 tablet includes Micro USB, Micro HDMI® ports and a full-size SD card slot for syncing and sharing content.

Excite 7.7: A Brilliant AMOLED Display

Toshiba’s first tablet to feature an AMOLED display, the Excite 7.7 tablet is ideal for consumers on the go and is perfect for the mobile gamer and movie lover alike. The tablet’s brilliant 7.7-inch diagonal display brings games, movies, books and photos to life like never before with rich colors, deep contrast and amazing sharpness. Extremely thin at just 0.3 inches and light at only 13.4 ounces, Excite 7.7 fits easily into a bag or jacket.

Exceptionally powerful and able to tackle the latest games and HD content, the Excite 7.7 tablet is powered by a quad-core NVIDIA® Tegra 3 processor with GeForce graphics and 1GB of memory. The tablet includes a Micro USB port and a Micro SD card slot for syncing and sharing content.

The Convenience of Android and Exclusive Toshiba Apps

The new Excite tablets include a full suite of familiar Google™ Mobile Service applications, including Google Play™, YouTube™, Gmail™ and Google Maps™. Additionally, the tablets come pre-loaded with a useful mix of Toshiba software and third-party applications, including TOSHIBA Book Place, which offers more than 3 million e-books, the TOSHIBA Media Player that supports content sharing, TOSHIBA File Manager, as well as Netflix™ and Zinio™, the ultimate app for magazine lovers and more.

Pricing and Availability

The Excite 10 tablet will be available for purchase at the beginning of May 2012 for $449.99 MSRP9 for the 16GB model, $529.99 MSRP for the 32GB model and $649.99 MSRP for the 64GB model.

The Excite 7.7 tablet will be available for purchase at the beginning of June 2012 for $499.99 MSRP for the 16GB model and $579.99 MSRP for the 32GB model.

The Excite 13 tablet will be available for purchase at the beginning of June 2012 for $649.99 MSRP for the 32GB model and $749.99 MSRP for the 64GB model.

These tablets will be available at major retailers, e-tailers and direct from Toshiba at ToshibaDirect.com.

Cameron Summerson
Cameron is a self-made geek, Android enthusiast, horror movie fanatic, musician, and cyclist. When he's not pounding keys here at AP, you can find him spending time with his wife and kids, plucking away on the 6-string, spinning on the streets, or watching The Texas Chainsaw Massacre on repeat.

  • Anthony

    $500 for a 7.7" tablet? Not exactly priced to sell...

  • Zomby

    With the Asus tablet coming with a 1920x1080 later this year, I would have expected to see that full HD resolution on the 13" tablet at least. 1600x900 would have been a nice fit for the 10" offering.

    • chriskin


      I was planning on buying the 13.3 version but with a 1600x900 resolution I will just wait for a better one.

      • Himmat

        What the hell is wrong with 1600x900? I have a Lenovo U300s (13.3 inch with 1366x768). The thing looks good to me, if you ask me seriously. So 1600x900 must surely be better. Just because it *only* has that resolution can't be a deal breaker right?

        • Dr. Shenanigans

          Nothing is "wrong" with it. It's just why bother with it when their is are 1080p options basically the same price or cheaper.

        • Dr. Shenanigans

          Ignore my various grammar errors in that last post.... :/

  • Ronald

    They look great but a little too pricey. Would be interested to test out a 13.3. That's pretty huge considering that's the size of my MacBook Air

  • Imran

    I will Waite for a 13 in galaxy note

  • josh

    full HDMI---i'll still love the Toshiba Thrive for that. full USB/SD/HDMI=winning combination.
    not a fan of micro ports. i'll gladly take a little thicker body to accompany those.
    wow that sounds like such a TWSS.

  • Charitable Charlie

    Resolution too low, for one thing, on the 13"

    Would it kill them to give the W" x H" sizes, as well as the diagonal? I'd like to know the actual SIZE of these things.

  • jeff donuts

    13 in size is good but the price tag not so much. (yes i know i walked into that one go ahead and make a dick joke)

  • Sammo

    Toshiba excite 7.7 makes me wanna sell my galaxy tab 7.7... Arrgh.. Except for the ugly super rounded bezel

  • L boogie

    Toshiba has to take certain things into consideration for them to make dents in the tablet market; the 7.7 needs to be lower in price considering the gnex tablet would be preparing to launch with a lower price point & probably similar specs, the 10.1/13.3 needs to have full HD displays with 1.5/2gb of ram to keep up with the competition.

  • Himmat

    I think a 13.3 inch tab would be awesome - but not with Android on it. I'm talking about a Win 8 tab on which real work can be done, and it can really save you from buying a laptop.

    I think the highest a successful Android tab can go is 11.6, which Samsung is working on right now.

    Anyways, once Win 8 comes out, give it a year and I think the most popular Android tablet size would be 7 inch and not 10 inch, cause 10 inch and above is Windows territory.

  • Nirmit

    13.3" is very good size. However, resolution is a big let down. I was expecting it to be at least the same as of ipad-3 aka new ipad. Perhaps 2048 X 1536 would have given wow effect.

    Perhaps 7.7" is the one to look for... let's see the price

  • Fat Fred

    LOL @ those nerds who need FullHD on a 13 inch tablet. Even 15,6 inch laptops don`t have that resolution and the picture is more than good. If that thing would be 40 inch big, than you could cry that it is not FullHD.

    • lolwut

      LOL that you dont know what your talking about

  • Ravynmagi

    You really can't compare a laptop screen resolution, so it looks good here so it's fine on a tablet. It's a matter of distance. Tablets and held closer and the pixels more noticeable.

    Also it's the OS. Windows on a laptop doesn't really leverage high DPI screens (yet) like mobile OSes like Android and iOS do. With Windows more DPI just means everything gets smaller, more desktop space. With Android/iOS, everything stays the same size, same desktop space, but everything gets sharper and clearer.

    Besides the lack of high DPI on the 13 inch model. I'm not crazy about the 16:9 ratio. It's great for videos, but not so great for almost everything else. 16:10 is a more reasonable balance for videos and everything else.

    The 10 inch model looks okay. Again not a high DPI screen, but the price starts at $450. So it's a bit cheaper than premium tablets like the iPad 3 or Transformer Prime.

    The 7.7 inch tablet is a bit on the high side. I guess this is because of the AMOLED display. I love and fear AMOLED. It looks awesome when it's perfect, but the quality on these seems to vary and I've seen some ugly AMOLED displays too. Had two Galaxy Nexus phones, one was perfect and gorgeous, the other was very purple. I think Toshiba should have stuck with LCD and tried for a $350-400 price. But I do want to check it out, maybe I'm wrong and this AMOLED display will be worth the extra money.

    • Ravynmagi

      PS. My apologies for brutalizing the English language in my reply. Really wish there was an edit option right about now. :)

      • jeff donuts

        who cares. its the internet not school

  • sriracha

    let me know when the 16TB 52" 1080i with full 7.1 surround tabs are on the way. i'm not wasting my time with these tiny and incomplete thirteen inchers.

  • Victor G

    How have tablet makers not got the message yet? If you want to beat the iPad you don't take it head on, you undercut it by charging $150 or so and luring costumers to pick up YOUR tablet, INSTEAD OF an iPad.

  • golightly

    Again short changing us on RAM.

  • Rick

    I sure am glad I picked up the Excite 10 LE less than a month ago for $599. My Dual core, 32GB, Honeycomb becomes quad core, 64GB, ICS for $50 more in less than 3 weeks. And to think I was actually selling my friends on this thing. Stupid me.

  • Corben

    So why is the 7" more expensive than the 10" again?

  • troy

    Toshiba needs to support what they put out first the Thrive. I do love it but battery life sucks and it makes it horrible they will forget about the original people who supported there tab. but i guess that is big business.

  • whargharbl

    These'll fail hard because of the prices.

  • Eludium-Q36

    If Samsung doesn't intro their mythical 11.6-in supertablet then the Excite 13-in will be my next living-room-based tablet. I will buy this sooo hard when it goes on sale for 4th of July.