Earlier this week, Google revealed a sweeping revamp to their content offerings when they rebranded them as, collectively, Google Play. Though David argued that the rebranding was as a whole a good thing, the general consensus from those who have an opinion (and are voicing it via social media and public forums) is pretty negative. "Play" makes a lot more sense from a general marketing and sales standpoint (it removes "Android" from the equation, which makes it easier for people to understand that the services are not exclusive to the OS). But it's also change - which people inherently hate - and worse still, was unannounced, so it threw many non-techie users for a total loop.

What's your ultimate opinion? Was the rebranding a good or bad move?