01
Mar
sony_mwc2012

Sony brought some sleek new devices to MWC, but we were surprised to see nothing truly groundbreaking - specifically, a lack of quad-core CPUs. CNET Asia got a few minutes with Stephen Sneeden, product marketing manager for Sony Mobile, and he clarified the companies stance, saying that we likely won't see quad-core phones from the company until early 2013.

"We're going to join quad-core when we feel that the performance matches the battery efficiency," he said. "Because right now we don't feel that is there. What we are going to be doing in the second half of the year is moving to the Cortex A15 architecture, which we feel outperforms the current quad-core architecture.

"You'll see in 2013, as we're evaluating the quad-core performance where it makes sense, where you're not suffering in quality and the performance truly is there, and there really is something that demanding applications need," he contiuned." That's when we make the right move to quad-core."

The "quality, not quantity" argument is one I support 99% of the time, and I can certainly see his points. But in my eyes, the company seems to essentially be saying they're not interested in the flagship end of the market, where power reigns supreme and battery life is generally seen as a secondary (albeit still important) consideration. Further, thanks to NVIDIA's pushing, quad-core apps are already starting to trickle out, and look damn impressive; Splashtop THD springs immediately to mind, as do numerous Tegra 3 games we've seen.

[Source: CNET via Android Guys]

Aaron Gingrich
Aaron is a geek who has always had a passion for technology. When not working or writing, he can be found spending time with his family, playing a game, or watching a movie.

  • George C

    Know what? I'm okay with it. If someone built a single core that's battery lasted for two weeks without needing a charge, it'd probably be the best selling phone of 2012.

    • Genjinaro

      I have to agree there, I'm sick of having to keep my flagship phone tied to a wire every 2 hours. Hell I travel with a portable battery pack (New Trent 8800) faithfully. Hats off to Sony.

      • slurms mckenzie

        ur fault for getting an HTC phone lol

    • Lucian Armasu

      You should watch out for single core Cortex A7 phones next year with big batteries, if you care the most about battery life.

  • kevin

    agreed the dual core krait smapdragons are just as powerful as the tegra 3.

    • crackinthewall

      But the MSM 8260 that the Xperia S uses is a Qualcomm S3 processor. The MSM 8260A would be the Krait processor that was tested against the Tegra 3.

  • Caleb B

    This is a very wise decision. Thank you Sony for not spitting out phones every 2 weeks and caring about quality.

  • slurms mckenzie

    well i guess my next phone WON'T be a sony. even if these dual s4 A-15 are better than quad A-9 i know samsungs exynos will come through and will destroy them. if theres anyone that can do it its samsung. and all u people stop exagerating about 2 hour battery life unless u have a HTC LTE phone lol

  • http://www.toysdiva.com PixelSlave

    I don't mind that AS LONG AS they optimize their phones for the processor they picked.

  • crackinthewall

    I'm okay with this as long as Sony is aware that they cannot compete in the high end market. But the way I see it, Sony is just rationalizing their decision. When they released the Xperia Arc, Sony sold it as a premium device and I have a feeling Sony's going to do it again this time. The thing is, there's nothing much about the new Xperias that other phones don't have. Its gonna blow up in Sony's face if their battery life turned out to be worse than competing technologically superior phones.

    I remember there was a time where it was actually more expensive than the Optimus 2x but cheaper by about $40 than the Galaxy S II. It never really made sense at the time since the other single-core devices were already $100-200 cheaper than dual-core phones.

    • Dandmcd

      To regular consumers, anything that says Sony on the box is considered high end or a quality product, even if the phone specs don't match up to the competition. Sony is banking people will buy them because of their work in putting together a nice phone, that is not buggy at release. Plus, they got rid of the Ericsson brand name, which I think will help their image.

      I may go with a Sony this year because of their unlocked bootloaders and solid product, but the Huawei Ascend D has my attention for having better specs, possibly the same battery life, and likely more affordable. But how many regular non-Android geeks will buy a Huawei over a Sony? Not many!

      • crackinthewall

        Which would be sad. Huawei is starting to really step up its game and it deserves the recognition for putting out a compelling device. I'd probably consider it if it were available in my country but I think I'll stick with Samsung. The dual core I9100 has better battery life than the Arc and this claim by Sony will bite them in the ass if the same holds true for quad-core devices.

        From where I'm from, Sony and Nokia dominated the market for years. The iPhone was the only phone to challenge their dominance. They should learn from Nokia and price their phones accordingly. The Lumia 800 is Nokia's premium device and yet their phone is priced with the midrange Android market in mind.

  • Freak4Dell

    I think it's a great decision. There's no real need for quad core processors, and battery life is much more important.

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