Building on the hype surrounding HTC's new line of Android-powered smartphones, the Taiwanese manufacturer has released a series of promotional videos, showcasing the HTC One series and each device's individual strengths.

For those who may have somehow missed the buzz thus far, HTC's One series is packing some pretty impressive hardware, from the One X with a 1.5GHz quad-core processor, to the more budget-minded One V with its 1GHz processor and pocket-friendly 3.7" display. For a full look at HTC's new lineup, see our initial post here.

First up in the video onslaught is the One X, the biggest and baddest of the new lineup. Its brother, the XL is also featured, though the most notable distinction between the two is the addition of 4G LTE connectivity. The One V also gets highlighted for its unforgettable, "iconic" design, while the One S is lauded for its unibody design, continuous shooting, and (of course) Beats audio. 

Without further ado, here are the videos:

Source: YouTube

Liam Spradlin
Liam loves Android, design, user experience, and travel. He doesn't love ill-proportioned letter forms, advertisements made entirely of stock photography, and writing biographical snippets.

  • Fabulas

    what's with the hard buttons? No ICS?

    • James

      Yes they have ICS. Who knows why they went with capacitive buttons though.

    • Freak4Dell

      Love that they kept the hard buttons.

  • James

    HTC are back alright.

  • http://disturbedcitizenry.com Piook

    It is only 3 Capacitive buttons and not the 4 so they are still going with ICS standard. I read somewhere that they kept the hardware buttons so they can use them in ways that software buttons would not allow for. Not sure what that could be but it is a bit odd in landscape mode so who knows if it'll work.

  • Dom

    Someone in HTC marketing needs to be fired for this. All 4 videos are virtually the same, offering little to no product differentiation except for looks. It basically looks like they are trying to market 4 different phones as the same device, which does little to answer questions for the everyday consumer. Never mind that they range in size from 3.7" - 4.7", or from a 1GHz (presumably single-core) processor to a 1.5GHz quad.

    • https://twitter.com/#!/psycho_maniac_ Jerry Lange

      Yeah I stoped watching after the 2nd video. I only then watched the "One S" video to look at the device. They ads are pretty much exactly the same. Oh and captive buttons are a fail

  • someone

    wish there was a menu button

  • Omer

    1. Tegra3 = FAIL (should have used S4).
    2. Physical Buttons = FAIL (SW buttons preserve space).
    SW buttons is the only way you can get a 720P screen without a gigantic phone size.

    If the one S will use the QC S4 I might consider it rather than the one X, despite the lower resolution.

    • Joe Blow

      U kno the AT&T version uses the S4 .. Tegra does to support Lte. Need for AT&T