one x

We've been hearing hints and rumors about HTC's plans for MWC for some time, but now we have finally gotten to see how they have re-invented. Enter the One series, a collection of three devices - the One X, One S, and One V.

All three are utilizing the redesigned Sense 4 over Ice Cream Sandwich. In addition to a host of new visual changes, Sense 4 includes new picture taking software called "ImageSense" that, in conjunction with new camera hardware, promises better pictures than any other phone.

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The most high-end is the One X, with a 4.7" HD display, an 8 megapixel camera (with ImageSense - HTC's camera app, post-processing tech, and rapid-fire capture system), an NFC chip, and 1080p video recording. Oh, and of course, Beats Audio. In Europe it will feature the quad-core Tegra 3 processor, while it will come to the states on AT&T in the "coming months" packing a dual core Snapdragon S4 processor.



On the slightly lower-end side, the One S features a more manageable 4.3" Super AMOLED display (qHD, unfortunately), an 8 megapixel camera, a slim 7.95mm casing, and a 1.5 GHz dual core Snapdragon processor. it will be arriving in the U.S. on T-Mobile this spring.


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Finally, the lowest-end is the One V, which uses a unibody aluminum casing that is reminiscent of older HTC devices, particularly the HTC Legend. It features a 3.7" WVGA (800x480) screen, a 1 GHz processor, a 5 megapixel camera, and 4GB of storage. Despite having lesser specs, it still features the same Sense 4 experience.


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HTC One™ Highlighted by an Amazing Camera and Authentic Sound Experience

Unprecedented momentum for HTC One series – available beginning in April with broad global availability through more than 140 mobile operators and distributors

BARCELONA, SPAIN – Mobile World Congress – February 26, 2012 – HTC, a global designer of smartphones, today unveiled its new HTC One series of smartphones that represent its most premium mobile experience with a new level of iconic design and amazing camera and authentic sound experience.

“The best moments in life are captured with a photo or remembered by a song, so it was key for the HTC One series to improve these emotional experiences with an amazing camera and authentic sound experience,” said Peter Chou, CEO of HTC Corporation. “We are very focused on creating a camera and audio experience customers will love and use often and we believe the HTC One series delivers this in a way never seen on a phone before.”

With HTC’s most premium experience, the HTC One series integrates Android 4.0 (ICS) with HTC Sense™ 4, the new version of HTC’s branded user experience that is introducing HTC ImageSense™, a new suite of camera and imaging features that set HTC One apart from other phones.  HTC Sense 4 also includes broad enhancements to audio quality and simplifies how people listen to music on their phone.

Amazing Camera

With ImageSense HTC One rivals traditional digital cameras with improvements to every part of the camera, including the lens, the sensor, the software, and even integrating a new custom HTC ImageChip. These enhancements combine to deliver our fastest image capture, best image quality under adverse conditions and easiest interface that enables quick access to capturing stills and videos with side-by-side photo and video capture buttons.

  • Superfast Capture - HTC One dramatically reduces the time it takes to capture those key moments. In just 0.7 seconds you’re able to take a shot, and with a new superfast 0.2-seconds autofocus, continue to take nearly unlimited continuous shots simply by holding the shutter button.
  • Good photos in adverse conditions - HTC One delivers dramatic enhancements in image capture quality even in adverse conditions such as low light, no light or with bright backlighting. The f/2.0 lens on the HTC One X and HTC One S offers best-in-class performance, capturing 40 percent more light than the f/2.4 lenses available on other high-end phones. HTC One also includes HDR, a market-leading technology, for taking great photos even when there are varying levels of brightness.
  • Video Pic (Concurrent Video/Still Capture) – With Video Pic you capture a photo and shoot video at the same time. Now, while you’re shooting HD video, all you have to do is tap the shutter button and it snaps a high-resolution still photo while the video continues to shoot. You are also able to capture a photo frame from a previously recorded video.
  • Dropbox integrated with HTC Sense - HTC One gives you an easy way to save and share your photos and videos. HTC has integrated Dropbox into HTC Sense 4 enabling HTC One customers to get 25 gigabytes of free Dropbox space for two years. That’s enough to keep more than 10,000 high-quality photos. Dropbox is also integrated throughout HTC Sense 4, so it’s easy to edit, save and share your documents and other kinds of files.
  • Sharing your photos and more - HTC One gives you a new way to share your photos and videos. When you plug in HTC’s wireless Media Link HD* accessory into your TV’s HDMI port, you can easily share your photos, videos, or anything else on your phone with your friends, family or colleagues regardless of the television’s brand as long as it has HDMI.

Authentic Sound

With HTC One, Beats By Dr. Dre Audio™ integration is enabled for the first time across the entire experience for richer, more authentic sound whether you’re listening to your favorite music, watching a YouTube™ video or playing a game. HTC One also makes it easy to get and listen to your music on your phone with the built-in HTC Sync Manager software that automatically installs to your computer when connected. Once connected, it is easy to transfer songs, artists and playlists from your music library.

Of course, people today no longer just listen to the songs stored on their phones; they use streaming services and tune into Internet radio. So HTC One lets you customize the new Music Hub with your favorite services and music applications, like the latest Soundhound technology, giving you one place to go for all of your music. 

HTC One lets you take all of your music anywhere, including the car. With HTC One, you get an easy way to bring your mobile music to your car’s sound system with the HTC Car Stereo Clip*. It also lets you connect to your music through more than 50 thousand online radio stations worldwide or play music from any service or app on your phone through your car speakers.  All this makes HTC One the one place to enjoy all your music, wherever you are, with the power of Beats By Dr. Dre Audio and HTC Car.


The HTC One X features a beautifully crafted polycarbonate unibody that has the ruggedness of metal but is super lightweight. With seamless construction, the unibody combines a unique high gloss 'piano' finish and a matte back.  HTC One is blazing fast with the new NVIDIA® Tegra 3 Mobile Processor for clear graphics, faster applications and longer battery life. It includes a 1.5GHz Super 4-PLUS-1™ quad-core with an integrated fifth Battery Saver Core and a high-performance 12-Core NVIDIA® GPU.  The HTC One also has an amazing 4.7-inch, 720p HD screen crafted from contoured Corning™ Gorilla Glass. HTC One X will also be available in select 4G LTE markets with a LTE-enabled Qualcomm Snapdragon S4™ processor with up to 1.5GHz dual-core CPU’s.


The HTC One S is for people who want a high-end smartphone in a more compact size. It is powered by a Qualcomm Snapdragon S4 processor with up to 1.5GHz dual-core CPU’s. It also includes a 4.3-inch screen crafted from contoured Corning™ Gorilla Glass. HTC One S brings HTC’s innovative metal unibody styling to a new thin 7.9-mm design, making it HTC’s thinnest phone yet.  The HTC One S sports two new finishes that break new ground in mobile phone innovation.  The first is an ultra-matte black Ceramic Metal surface that is the result of a microarc oxidation (MAO) process originally developed for use in satellites. It transforms the surface of the aluminum unibody into a ceramic, super-dense crystalline structure that is four times harder than anodized aluminum, enabling the HTC One S to look great over time. The second finish for the One S takes anodizing to a new level with a new patented process that creates a light-to-dark gradient fade that looks gorgeous and sophisticated.


Utilizing the classic, award-winning design of the HTC Legend, the HTC One V brings top-end design to a smartphone with broad appeal and a premium experience that delivers an amazing camera and authentic sound.  It features a simple, iconic aluminum unibody design that exudes craftsmanship and quality.

Global Availability

With unprecedented excitement, the HTC One series will begin shipping in April with broad global availability available beginning in April through more than 140 mobile operators and distributors globally.  For more information and to pre-register for HTC One visit www.htc.com.

HTC One Series

Europe, Middle East and Africa - A1 Austria, BH Telecom Bosnia & Herzegovina, Bite Lithuania, Bouygues Telecom France, Cellcom Israel, Cosmote Greece, Cosmote Romania & Global Bulgaria, Cyta Cyprus, E-Plus Germany, Elisa Estonia, Elisa Finland, EMT Estonia,  Euroset Russia, Everything Everywhere UK, H3G Austria, H3G Denmark, H3G Ireland, H3G Sweden, H3G UK, KPN Netherlands, Turkcell Turkey, LMT Latvia, M-Tel Bulgaria, Meteor Ireland, Mirs Israel, Mobilezone Switzerland, Avea Turkey, MTN Cyprus, Netcom Norway, O2 Germany, O2 Ireland, O2 UK, Omnitel Lithuania, Orange Austria, Orange France, Orange Israel, Orange Poland, Orange Romania, Orange Slovakia, Orange Switzerland, Pelephone Israel, Play Poland, MTS Russia, SFR France, SiMobil Slovenia, Sunrise Switzerland, Svyaznoy Russia, Swisscom Switzerland, T-Mobile Austria, T-Mobile Croatia, T-Mobile Czech Republic, T-Mobile Germany, T-Mobile Hungary, T-Mobile Macedonia, T-Mobile Netherlands, T-Mobile Slovakia, TDC Denmark, Tele2 Estonia, Tele2 Latvia, Tele2 Lithuania, Telefonica Czech Republic, Telekom Slovenia, Telenor Denmark, Telenor Hungary, Telenor Montenegro, Telenor Norway, Telenor Serbia, Telenor Sweden, Telia Denmark, Telia Sweden, TIM Italy, Tusmobil Slovenia, Vipnet Croatia, VIP Mobile Serbia, VIP Operator Macedonia, Virgin UK, Vodafone Czech Republic, Vodafone Germany, Vodafone Greece, Vodafone Hungary, Vodafone Ireland, Vodafone Italy, Vodafone Netherlands, Vodafone Romania, Vodafone Turkey, Vodafone UK, Wind Greece  North America: AT&T, Bell Mobility, Best Buy, C-Spire, Cellcom, Fido, Metro PCS, Bluegrass, OpenMobile, RadioShack, Rogers Communications, T-Mobile USA, Target, TELUS, U.S. Cellular, Virgin Mobile, Virgin Mobile Canada Latin America: Cellcom,  Claro Argentina (América Móvil), Claro Perú (América Móvil), Claro Puerto Rico (América Móvil), Entel Chile, Iusacell México, Movistar Chile (Telefónica), nTelos, Telcel México (América Móvil), Telecom Personal Argentina, Telefónica Brazil,  Asia-Pacific: AIS, Bharti Airtel, China Mobile (TD-SCDMA), ChungHwa Telecom, 3HK, CSL, DiGi, DTAC, Fareastone, Globe Telecom, Indosat, M1, Mobifone, Maxis, Optus, SingTel, Smart, Smartone, StarHub, Taiwan Mobile, Telkomsel, Telstra, Viettel, Vinaphone,Vivo, Vodafone Australia, Vodafone New Zealand, XL Axiata, TRUE

  • Notidatem

    Any idea when they will announce what carrier the phones will be on in the UK? and pricing?

  • alex

    I hope the one x comes to TMobile and that the one s has nfc

  • Chaz

    I would not buy any of these htc phones both one x and one s have embedded batteries and no expandable sdcard slot.

  • Jeff Tarman

    So the European version will get the quad-core and the US version will get the dual-core. The only selling feature would be camera. Let's see what comes out for VZW

    • Wam31

      I have the opposite problem !

      Why would the US market get the monstrous 8960 while we (in Europe) will be left with the Tegra 3 version ?

      The 4 cores are (for now) pretty useless on a phone as anandtech pointed it out, especially when it gets beaten down by the dual core S4...

  • http://www.AndroidPolice.com Artem Russakovskii

    I really like this series, to be honest. However, I think Samsung will demolish them later this year with the SIII. We'll just have to wait a few months, but we might find out by the time Ones come out in April.

  • nemolivier

    Hardware buttons ? At least, it gave more space on screen…

  • Eggcake

    Anandtech already has benchmarks :) One S and One X are pretty equal - so I wouldn't worry about an S4, it could even be an upgrade in the One X LTE.

    My contract runs out, I need to find a successor to my HTC Desire.

    The One S would be perfect, except:

    - PenTile - AGAIN?!
    - No SD Card Slot...come on...

    These are only 2 points, but they are both extremely important. Really sad about this. I can buy my new phone between April and July, so I still have some time to find the perfect replacement :)

    Also: is there a notification LED?

  • Chris

    The One X sounds and looks great so far, although the sticking point's always in the details that never show up on the specs sheets, so even if I were in the market for a new phone, I'd be waiting to see what the actual reviews are.

    I am a bit surprised about the hardware buttons, although I guess some habits just die hard, or these phones had their specs finalized before HTC got an ICS build to work with.

    Still, while these phones are great, so far, nothing earth-shattering. High-end phones are now making the uniform transition to 720p HD screens and the 4.5+" formfactor, quad-core is making an anemic roll-out, and carriers are again slapping their UIs on Android.

  • http://mobile.twitter.com/dextersgenius dex

    Any idea how SLCD2 stacks up against a SAMOLED+ ?

    • Eggcake

      Paul from Modaco seems to be very impressed. I'm not sure how it is compared to SAMOLED+ but he said the Galaxy Nexus looked "embarassing" next to the HTC One X...

  • Freak4Dell

    I really like that they stuck with hardware buttons. Long live real buttons (or at least the half-assed version of them)!

    I won't be buying one, but they seem like great devices. I would like to see HTC stick with this series, and add maybe two or three more models to it in different form factors (come on portrait QWERTY!), and make that their entire line for the year. Stick with that strategy, provide quick updates to future Android versions, and make new versions each year, and you've got a winning business strategy, HTC.

  • Aaron Ferguson

    What a waste. UK gets the quad core while the US gets a dual. Lame. Here's to the S3 and hoping it hits the us with a quad core.

    • Chris

      Preliminary benchmark performance of all three cores (Tegra 3, Snapdragon MSM8960, and Snapdragon MSM8260A) shows at least one of the two Snapdragons beating the Tegra 3 in most tests. The dual-core Snapdragons are clocked higher and built on a smaller process (28 nm vs 40 nm). Overall, it's a bit of a toss-up, since core numbers and clockspeeds compared between manufacturers is a poor measure of actual performance.

  • Darkseider

    Meh. Looks like the LG 4X w/ the Tegra 3 will be our only hope in the U.S. HTC once again fails to impress. Maybe Samsung will surprise us somehow.

  • Eggcake

    Seriously, before complaining, at least look at some benchmarks...jesus. The Dual Core S4 is as good as the Quad Core Tegra 3 in terms of performance!

    • Mistiqe

      ...and you got that from one benchmark at anandtech? Relax, wait a while for more reliable tests and customer reviews.

      Anyway, sooner or later we will be able to play table tennis with our phones. 4.3'' screen is when I drop the line.

  • L boogie

    Htc is coming back but what's with the non-removable battery considering it's only 1800MAh then no expandable storage via microSD though cloud integration isn't bad but leave that option to the end user. And what happened to the Quattro tablet that was supposed to be announced? Loving the reborn sexiness of the phones by the way.

    • Mistiqe

      Reborn sexiness? How are these phones different from Sensation XL, Desire and Legend?

      • L boogie

        Didn't say they were different hence the keyword reborn..... I'm aware that Htc took those predecessor designs and threw a modern spin on them leading to my reborn remark