21
Feb
lg_lseries_1

Yesterday on their Facebook page, LG Mobile teased that something was coming today, with a heavy emphasis on "L". As promised, they revealed just what the L is today via a press release, and it turns out to be 3 new Optimus smartphones: the L3, L5, and L7. While the press release is light on actual details (but heavy on marketing mumbo-jumbo), they do reveal that the L3 will have a 3.2" screen and launch in Europe in March with Gingerbread (Android 2.3). The L5 and L7 will be 4" and 4.3" respectively, and both will pack Ice Cream Sandwich (Android 4.0) and ship sometime in the first half of 2012.

lg_lseries_1 lg_lseries_2

What would a product reveal be without creepy pictures of models holding the phones?

Other marketing nonsense information:

L-Style’s  design philosophy is comprised of five aesthetic elements:  Modern Square
Style
for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless
Layout
for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing
metallic accents and Sensuous Slim Shape that naturally draws one’s attention.

[Source: LG, via The Verge. Images via LG's Flickr]

Aaron Gingrich
Aaron is a geek who has always had a passion for technology. When not working or writing, he can be found spending time with his family, playing a game, or watching a movie.

  • BFZ

    No good LG - after you extremely poor support of the o2x, my next phone will not be from you. No way.

    • Chance Ill

      Exactly! Couldn't have said it better myself! Not only did they prematurely drop support for the G2X, they made matters worse with a test build of gingerbread that became official and stripped the original camera.apk out. To add insult to injury, they EOL'd the device 8 months after release. This is a warning: Stay away from any LG made smartphones. Period.

      • http://prodigy.jigsoar.com/ Ian

        Their lower end stuff is pretty competitive, but that could be that people don't go in to that expecting long-term support.

  • Cameron Summerson

    Yeah, those models are incredibly awkward. Especially the brunette.

  • crueljames

    Yeah, I don't want 'modern square.' I want 'rounded square,' you now, like something that I can't accidentally stab myself or someone else with. Maybe LG hasn't been paying attention for a couple years, but it seriously time for them to get with it if they ever hope to compete with Samsung or HTC.

  • http://www.techbizzare.com Nishan

    Good looking models.Let see their impact on the market.

    • LouisEP24

      Which the women or the phones?

      • Tyler C

        neither of those women are good-looking

  • Freak4Dell

    The only reason I clicked on this article was because I saw the 3.2" part, and figured anything with that small a screen these days MUST have a keyboard.

    I was very disappointed. Thanks a lot, LG.

  • http://codytoombs.wordpress.com Cody

    Every time I see LG's name I feel like I just saw the cool group walk into the room and then right behind them is the obviously desperate loser that loiters around the cool guys in hopes that one day somebody will accidentally mistake them as being part of the same group. Just saying, they squandered a decent brand...

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