Last week, a "report" by InFlexWeTrust showed a screencap of a popup that invited users to download a "featured" app - Instagram for Android.

With all the crapware pushing AirPush ads to your notification bar that we've seen last week (including the fake Pinterest, Temple Run, and - drumroll - Instagram) and all the clues regarding this so obviously fake Instagram app, one would have thought a bit of caution by the blogosphere would have been a good idea. Unfortunately, the Instagram hype is so strong that plenty of blogs ran with "Instagram was leaked" and "Instagram is almost here" stories.

Well, it's not. Rather, we really don't know - it very well could be (we do know it's in development), but a screenshot of crapware advertising more crapware is surely not a sign of things to come. The only thing it did tell us is Instagram is popular enough to be faked.

Observe. This is the screenshot from the "Instagram is coming" post:


And this is one of the AirPush (or another comparable notification spam ad network) ads advertising a fake Temple Run game, which is arguably even more hotly anticipated than Instagram:


Image credit: Monkey_Tennis

See the similarity? Spammers: 1, premature hype: 0.

Sorry, the Instagram app is not going to be here because a fake ad said so. A fake Instagram app, however, that's a whole other story.

Stay alert and suspicious, folks.

P.S. I will repeat myself as long as it keeps coming up, but people want Instagram because most designers and photographers with iOS devices are already on it, not because of some filters that plenty of Android apps already support too. Instagram's value is 99% its own social network and 1% image manipulation.

Artem Russakovskii
Artem is a die-hard Android fan, passionate tech blogger, obsessive-compulsive editor, bug hunting programmer, and the founder of Android Police.
Most of the time, you will find Artem either hacking away at code or thinking of the next 15 blog posts.

  • Dima Aryeh

    Good, logical info.
    Also, Aviary Editor is pretty beastly, even my mother uses it.

    • http://www.AndroidPolice.com Artem Russakovskii

      Yeah, but most people who want Instagram want it for its niche social network, not filters.

      • http://codytoombs.wordpress.com Cody

        I sorta disagree...I think people want it for the brand name quality. I know it's a very fine distinction, but it's just like owning Nikes back when we were kids, all that mattered was the brand name even if there were (and there definitely were) better shoes to be had. If somebody came out with an alternative tomorrow that included and superseded every feature Instagram offered with the ability to import EVERYTHING from Instagram, you'd still only see a max of 15% of users switch. But much like MySpace and Facebook, Instagram has done things to dilute the brand and annoy users, and eventually people are going to become more disillusioned with the brand.

        • http://www.AndroidPolice.com Artem Russakovskii

          I have designer and photographer friends, and they're on Instagram because all their other designer and photographer friends are on there. They have their own little niche thing going on, and it's perfectly OK. If Instagram didn't have a social network aspect, it wouldn't be nearly as popular and desirable.

          But I agree with you, Instagram has brand name quality, but not as opposed to my argument - the two go together.

        • Dima Aryeh

          I agree with both of you of course. I'd get Instagram when it comes to Android. I am just really happy with Aviary, and the "social" aspect of Instagram doesn't interest me personally. There is one app that has better filters than both Instagram and Aviary, but it is a hassle to use.

        • http://codytoombs.wordpress.com Cody

          Agreed, I worded my point poorly, I didn't mean to suggest the social network (ie, me-too factor) wasn't important. I still stand behind the theory that an overwhelmingly superior competitor could come along and still gain shockingly little traction because people are just locked onto the branding now.

  • Zack

    Im sorry but, Instagram means nothing to me and I wouldn't download even if it does come to the market.

    • http://www.AndroidPolice.com Artem Russakovskii

      Not sure what the point of this comment is then.

  • http://www.AndroidPolice.com Artem Russakovskii

    I will repeat myself as long as it keeps coming up, but people want Instagram because most designers and photographers with iOS devices are already on it, not because of some filters that plenty of Android apps already support too. Instagram's value is 99% its own niche social network and 1% image manipulation.

  • Matt Donders

    This is what I tried to tell people a week ago when it became news on all over the blogs, but everyone denied it. AirPush sucks causing fake app news for one of the most asked about iOS applications.

    I want real Instagram though.

  • http://twitter.com/#!/brandonjnunn bjn714

    Artem, I genuinely appreciate all the info you and the team provide. While this does not benefit me directly, there is a huge following of this app and I don't blame you for reporting on it. The lack of information is worse than the surplus of information.

    That said, I cannot subscribe to the 'hipster' mentality that seems to surround this app (for features or other 'cool factor'). Also, I prefer my jeans not press my gentlemen areas into my throat a la spandex and I like to shower. To each his own, I guess.

  • Freak4Dell

    I still don't get the big deal about Instagram. What's so special about their social network? What does it have that you can't get with Facebook, Google+, etc.? From what I've seen, it's basically a Twitter with pictures instead of vowel-less words.

    Oh, and it's got a "make every picture I take look like a crappy old picture" filter, which gets really annoying after a while.

    • http://gthing.net sam

      I still don't get the big deal with Facebook. What does it do that I can't do on Myspace?

      • http://twitter.com/#!/brandonjnunn bjn714

        Go outside and talk to people.

  • nerdshowandtell

    Ohhh I get it now, instagram is the only thing I can use to let others know how damn creative I am, other then having "sent from my iPhone" at the end of my emails.

  • xFenix

    I'm a barista so yes, Im creative. ;)

  • Casey

    Great article, glad I found it as I had just read the article you mention right before. But I have to agree with your last statement. That's the exact reason I want instagram. All my friends with iphones have it. I tried to convince myself that I just wanted the photo features, I was lying to myself.

    What is taking so long though??