Yesterday afternoon, @SamsungMobileUS revealed that the company would be launching a "device so revolutionary only an ad in America's biggest game [the Super Bowl] can do it justice." Many on Twitter and across the web assumed it would be the Galaxy S III or a new tablet; while it was doubtful in light of recent rumors that it would be the SGSIII, the new tablet idea was at least feasible.
As it turns out, Samsung is "revealing" the U.S. Galaxy Note - so to the technophiles, there's nothing new to see here, really. In hindsight, it's a bit of a no-brainer: yesterday, Samsung officially announced that the Note would go on sale on February 19, and preorders would begin... Sunday, February 5 (the same day as the Super Bowl).
Surprisingly, the Note commercial will be the first time Samsung has ever advertised during the big game. The commercial will be 90 seconds long, and directed by Bobby Farrelly of There's Something About Mary, Dumb and Dumber, and Kingpin fame.
Samsung Launching Revolutionary Galaxy Note Super Phone with 90-second Super Bowl Commercial
DALLAS – January 31, 2012 – Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the U.S.1, is launching a revolutionary super phone, the Galaxy Note™ in the first-ever Super Bowl ad in the technology giant’s 71-year history.
“During the past six months we’ve launched the Galaxy S II, Galaxy Nexus and now the Galaxy Note super phone in North America bringing unparalleled innovation to the marketplace,” said Todd Pendleton, Chief Marketing Officer for Samsung Telecommunications America. “The Galaxy Note ushers in the era of truly personalized communications, allowing people to capture, share and create like never before.”
The game changing Galaxy Note required a launch platform just as significant which is why Samsung chose the largest event in North America to unveil this product – Super Bowl XLVI.
Samsung handpicked Bobby Farrelly to direct his first ever TV commercial. Farrelly, along with his brother, Peter, created the famous comedy films There’s Something About Mary, Dumb and Dumber, Kingpin and Fever Pitch.
Another Super Bowl commercial first is Samsung using footage shot by the Galaxy Note’s HD-quality video camera in the ad. Samsung is also one of the advertisers in the inaugural livestream of the Super Bowl broadcast.
The Galaxy Note ad will air during the 4th quarter of Super Bowl XLVI on February 5th.
An extensive digital and social campaign will accompany the ad release with Samsung Mobile US Facebook and Twitter followers gaining exclusive access to content and giveaways.
The Samsung Galaxy Note will be available for pre-order starting February 5th and go on sale at AT&T and Best Buy Stores nationwide on February 19th.
Key Product Features of the Samsung Galaxy Note include:
· Integrated S Pen™ Solution
· 5.3" HD Super AMOLED™ Screen (1280x800)
· Smartphone Portability with the Power of a Tablet
· Samsung Approved for Enterprise (SAFE™)
· 1.5GHz Dual-core Processor
· Android™ 2.3, Gingerbread + TouchWiz®
· Kies Air
· Social Hub
· Media Hub HD
· Enabled for 4G LTE
· 8.0 Megapixel Rear-facing Camera with LED Flash
· 2.0 Megapixel Front-facing Camera
· 1080p HD (30fps) Video Recording
· 2500mAh Battery
· eReader Capabilities
· Enabled For Video Chat
· 16GB Internal Memory
· Expandable Memory up to 32GB
· AT&T Navigator®
· Bluetooth® Technology