2012-01-30 12h28_30

Did you think that the Galaxy S II was the follow-up to the widely-popular Galaxy S line of phones from Samsung? Think again! Samsung just announced the Galaxy S Advance, a dual-core, mid-range device sporting an HSPA+ radio and shipping with Gingerbread. The new phone also sports a curved display, which is quickly becoming a hallmark of Samsung phones.

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The device isn't a wimp, by any means, but it's also not going to top any benchmarks, which places it firmly in the mid-range of devices, which is a curious position. The phone has 768MB of RAM instead of 1GB and a 5MP rear-shooter instead of an 8MP, but those minor spec differences aside (along with a couple other minor differences), the device is still only slightly behind major flagship phones.

Perhaps it's time to redefine what "mid-range" means. Or perhaps Samsung didn't get the memo about quality over quantity. Motorola and HTC have both released statements recently declaring their intentions to release fewer phones, focusing on quality rather than flooding the market with spec boosts to last month's devices.

One could make the argument that there's still a place in the world for mid-range devices like the Advance, but Apple's model of selling last-year's device for a discount seems to work well, saving R&D, production, and advertising costs. It also simplifies the product line for the consumer. We're not usually inclined to suggest that an Android manufacturer follow Apple's lead, but in this case we might be willing to make an exception.

While pricing has yet to be announced, the Galaxy S Advance is set to hit Russia sometime in February, with a rollout to CIS, Europe, Africa, Middle East, Southeast and Southwest Asia, Latin America and China shortly thereafter.

Samsung offers style and power with GALAXY S Advance

January 30, 2012

Latest addition to Android-powered GALAXY portfolio delivers sleek curved design with Dual Core performance

SEOUL, Korea – January 30, 2012 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of the Samsung GALAXY S Advance. Designed for those who define themselves by the phone they carry, the GALAXY S Advance strikes a balance of style, power and performance. It will be available in Russia starting from February, and then be gradually rolled out in CIS, Europe, Africa, Middle East, Southeast and Southwest Asia, Latin America and China.

“The GALAXY S Advance adds to the successful track record of the GALAXY smartphone range with a phone that combines power and style with all the versatility of Samsung’s Hub services,” said JK Shin, President of IT & Mobile Communications Division at Samsung Electronics.

Dual Core performance, curved design and Super AMOLED display

Powered by a dual core 1.0 GHz processor and HSPA 14.4 Mbps connectivity, the GALAXY S Advance has been built with power and connectivity in mind, delivering great versatility and a highly responsive user interface for easy multitasking. Application start-ups are faster with virtually no lag time, and the user experience is boosted with smoother screen transitions, faster image processing, and enhanced Web download and browsing performance.

The GALAXY S Advance’s curved glass design enhances handling of the phone and fits the user’s facial form easily and naturally. Its 4.0” Super AMOLED display provides the stunning visuals users have come to expect of Samsung GALAXY smartphones, offering unparalleled color reproduction and ensuring that photos and videos captured with the device’s 5MP camera can be enjoyed with vivid clarity.

The Samsung user experience

Running on Android Gingerbread and featuring Samsung’s TouchWiz user interface, the GALAXY S Advance enables users to stay connected through the Samsung Hubs and ChatON services. Music Hub offers a full music store experience with access to over 11 million tracks and the ability to fully personalize users’ own music catalogues. Readers Hub offers access to over 2.3 million e-books, 3,500 magazine and 200 newspaper titles; while the hugely popular Game Hub offers access to thousands of catalogued games supplemented by gamer news feeds and news.

Samsung’s cross platform communication service, ChatON connects all phone users into a single community using phone numbers instead of usernames and passwords, provides aneasy instant messaging, group chatting and sharing of content in multiple formats—images, video, voice, contacts, calendar—to make messaging simpler and more intuitive than ever.

The GALAXY S Advance also features Find My Mobile, a unique lost-phone management system that ensures secure phone data encryption in case of phone loss, and that enables users to trace their lost phone directly via the Web or even delete the device’s data remotely.  

Source: Samsung

Eric Ravenscraft
Eric is a snarky technophile with a taste for the unusual. When he's not obsessing about Android, you can usually find him obsessing about movies, psychology, or the perfect energy drink. Eric weaves his own special blend of snark, satire, and comedy into all his articles.

  • http://turbofool.com TurboFool

    Sounds like a good idea, actually, to redefine mid-range so we can start ensuring the bulk of Android phones can actually perform the way Android is supposed to perform.

    Meanwhile that screen doesn't look curved at all. And isn't curved the trademark of Nexus, not Samsung?

    • http://bit.ly/velazcod Daniel Velazco

      I agree with that logic. They are trying to re-define "mid-range" and that's a good move, but as the article says, they should focus on quality over quantity, like HTC and Motorola promised to do this year.

      Curved display started with Nexus S, followed by the Galaxy Nexus, both built by Samsung. The Nexus One (built by HTC) has a regular non-curved display. With that said, no, it's not a trademark of Nexus devices, if anything it's a trademark of Samsung that has only used it on Nexus devices so far.

  • http://droidsamurai.blogspot.com PixelSlave

    Just lower the price of the Galaxy S2 when the S3 is out. I still couldn't understand why they have to introduce some new mid-range phones when they can save all the cost to develop and support a new phone. If they really want to make something look real, then just change the paint job and keep everything the same (yes, that includes the casing.) If they need something even cheaper, just discount the original Galaxy S and makes it the low end.

    Why flooding the market with a line up that no one could remember when they can just market the S, S2, and S3 all at the same time.

    • http://www.unlocktheinbox.com wpfn

      I agree completely. I'm further upset by the fact that Sammy is doing a VERY poor job at supporting their older phones with OS updates. At least anything pre-GSII that is...

      • Nick

        Agreed. And there's no excuse for announcing a Gingerbread phone with those kind of specs now that ICS has been out for 2 months.

        Shame on you Samsung.

  • Chahk

    I wish Samsung would take the same approach as HTC and Motorola have been talking about recently: Quality over Quantity!

    This will just become just YASPTWNGI - Yet Another Samsung Phone That Will Never Get ICS. Why do they even bother?

  • Manuel

    *Runs and hides from angry Galaxy S owners who are angry about lack of ICS*

    (I know it has Gingerbread but it'll probably get the ICS update since one major update seems to be a standard occurrence)

  • Patrick

    They really do need to focus on build quality. Even the Galaxy Nexus feels cheap. It's so sad that the only company that is willing to build a beautiful device is Apple. How stupid are the bigwigs at these companies that they can't see that?

    • TurboFool

      Yeah, so cheap. I mean it's not like the Galaxy phones trash the iPhones in every single drop test. Oh, wait...

      • terryhau

        To most people:
        Metal & heavier = good build quality
        Plastic & lighter = bad build quality
        Which is not true of course.

        The build quality on my Nexus S is great.

  • Marcus T


  • Ahmad Nadeem

    I think even my grand children will have a Samsung Galaxy S *put some name here* as a "mid-range" device............. Seriously Samsung????? Do you still think quantity wins over quality????? Better change that thought before your sales start to take a drop.....