Looks like AT&T has been tweaking its data packages again, trying to find a way to better compete with the likes of the Sprint, T-Mobile, and VZW no doubt. The revised data plans will go into affect on January 22, and they look a little something like this:

  • Data Plus 300MB: $20 for 300MB
  • Data Pro 3GB: $30 for 3GB
  • Data Pro 5GB: $50 for 5GB, with mobile hotspot / tethering

So, how does that compare to Ma Bell's current data rates? Have a looksee:

  • Data Plus 200MB: $15 for 200MB
  • Data Pro 2GB: $25 for 2GB
  • Data Pro 4GB: $45 for 4GB

Tablet plans have also undergone a similar change:

  • DataConnect 3GB for $30 (Current rate: 3GB for $35)
  • DataConnect 5GB: $50 (Current rate: 5GB for $60)

So, all-in-all, it is a better deal, especially for those on a 3GB or 5GB plan - more geebees for you. If you still can't stay under that cap, you'll be handing over another $10 for every gigabyte used.

AT&T today announced new data plans for smartphone and tablet customers that will launch this Sunday, January 22. The plans give customers more data and value.

The new smartphone plans include:

  • AT&T Data Plus 300MB: $20 for 300MB
  • AT&T Data Pro 3GB: $30 for 3GB
  • AT&T Data Pro 5GB: $50 for 5GB, with mobile hotspot / tethering

Smartphone customers needing additional data can pay $10 per additional gigabyte on the AT&T Data Pro 3GB and Data Pro 5GB plans; AT&T Data Plus users will receive an extra 300MB for $20.

The new tablet plans* include:

  • AT&T DataConnect 3GB: $30 for 3GB
  • AT&T DataConnect 5GB: $50 for 5GB

Existing smartphone and tablet customers will have the choice of keeping their current plans or choosing one of these new plans, and the current $14.99 for 250MB plan for tablet customers will remain available.

To help customers determine which data plan best matches their needs, AT&T has helpful tools atwww.att.com/dataplans – including a data calculator where customers can estimate usage for their typical data activity. Once smartphone and tablet customers are on a plan, AT&T keeps them informed of their usage levels by sending usage alerts as they consume data within their plan. For example, a smartphone customer with AT&T DataPlus 300MB will receive a text message when they consume 65 percent of their data bucket, plus two additional alerts as they approach the 300MB provided with their plan.

“Customers are using more data than ever before,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “Our new plans are driven by this increasing demand in a highly competitive environment, and continue to deliver a great value to customers, especially as we continue our 4G LTE deployment.”

Customers are encouraged to keep their device’s Wi-Fi turned on because data usage over Wi-Fi does not count against a customer’s monthly data plan. As an added value, AT&T smartphone and tablet customers have access at no additional charge to AT&T’s 29,000 Wi-Fi hotspots nationwide – the nation’s largest Wi-Fi network.** Customers can get more information at www.att.com/wifiaccess.

For more information, visit www.att.com/dataplans.

* Plans are for 30 days and automatically renew every 30 days, unless you cancel service prior to the start of the 30 day renewal. Overage rates only apply to postpaid tablet plans – not session based pricing – and include: $14.99 for 250MB with AT&T DataConnect 250MB; and $10 per additional gigabyte with AT&T DataConnect 3GB and AT&T DataConnect 5GB.

** Largest based on company branded and operated hotspots. Access includes AT&T Wi-Fi Basic.  A Wi-Fi enabled device required. Other restrictions apply. See www.attwifi.com for details and locations.

AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

Cameron Summerson
Cameron is a self-made geek, Android enthusiast, horror movie fanatic, musician, and cyclist. When he's not pounding keys here at AP, you can find him spending time with his wife and kids, plucking away on the 6-string, spinning on the streets, or watching The Texas Chainsaw Massacre on repeat.

  • Mgamerz

    So does this effect my curent 2GB plan? I don't plan on forking more over to them. They should just have 3GB for $25.

  • GMan

    I dont understand how this is better or allows them to "compete", all I see from this is that AT&T gets 5 dollars more a month from our pockets across all data plans. If they want to compete they can do as Mgamerz said and offer more data for the same price.

  • annymouse

    In what twisted world is this considered better? We don't want options which cost more for relatively low increases in dollar to GB ratio... we want affordable rates which reflect the fact that we're moving to a data (not voice) society.

    If they want to make approximately 50% of our cell plan our data charge, they better be damned sure they're able to provide a data plan that can handle that amount of use.

    • http://gthing.net sam

      This. You get a little bump for more money per month. All this is is someone at AT&T figuring out they can charge everyone $5 more and they'll all end up using the same amount of data.

      What they should do is charge a flat fee of $1 per 100MB. That works out to $30 for 3GB but lets users pay for what they're actually using (really it should be more like $1 per 300MB). Either that or start offering rollover data.

      • Mgamerz

        Sprint's network coverage (and network itself) suck pretty bad right now, and at the rate sprint is going you won't get unlimited LTE. AT&T sucks... but not as bad as sprint. IT's like unlimited dial up vs 5GB of broadband a month. Which would you choose?

        • toshistation

          You're exaggerating greatly, or you don't know what you're talking about. Sprint has a 2.7% dropped call rate nationwide. Compare that to AT&T's 4.8%. Yes, AT&T's data is definitely faster, but average dl speed on sprint is 1mbps, not at all comparable to 'dial-up' as you suggest. A rational person would take unlimited data for $10/month at 1mpbs with a higher call completion rate ANY DAY over a tiered plan with a very poor call completion rate with a faster data speed with a minimum of $20/month for a plan with a LIMIT on data. Think before you speak.

          Oh yeah, and AT&T got the worst customer service rating last year, for the sixth year in a row. How you like THEM apples?

      • GergS

        I'd love this.

        In Japan it's the same way. You literally pay per packet.

        Unless you are a student, then it tops off at like 4,000yen(~$40)

  • Jason

    Seems like they just want 5$ more a month to me....Nah thanks

  • http://andblogs.net Dis

    Oddly enough, I signed up for a hotspot plan in December and it started at $50/5G (minus 15% employer discount, which is cool)

  • Bobby

    I don't understand why people don't switch to Sprint. Hands down the best UNLIMITED data/phone plans. No limits, and no throttling.... ;-)

    • http://www.phonearena.com/news/Sprint-admits-to-throttling-despite-Truly-Unlimited-claims_id25466 Greg


      Sprint actually does throttle their data for the top 1% of their data users.

      • squiddy20


        Sprint actually throttles data for the top 1% of users who are ROAMING on their network. The original Dow Jones article that started all of this hoopla "mysteriously" failed to put that little word in there, completely misquoting Dan Hesse. Do a google search of "sprint throttling" if you don't believe it.

    • miso_sori

      Actually they just admitted to throttling the top 1% and they also have a horrible coverage map compared to at&t and vzw. Sure, if you have decent sprint coverage in your area it might be worth checking out, although most people I've spoken to say its so slow even when you have good coverage the speeds suck.

    • ins0mn1a

      personally, i just don't want a CDMA provider. having a phone that can only work on one single network in one single country is an idea so bizarre that i can not bring myself to do it.
      this is certainly not the reason most people in the US will cite for not switching to sprint, but you asked... ;)

    • Freak4Dell

      Because people don't want to have unlimited data that reminds them of the 28.8k modem days.

    • boe

      I'm on Sprint now - that is like saying all you can drink beer as long as you don't mind getting it a drop at a time. I've compared my data speeds to Verizon in a number of places and Verizon is 4 to 10 times faster in all the places I've tested (which are the states I need to work in and visit family).

      I'm done with Sprint. For over a year they've promised better speeds and they've actually gotten slower over the past 5 years.

      No thanks Sprint - hello Verizon.

      I have my cable internet connection for when I need a ton of data and is far faster than wireless will be in the near future anyways.

  • fiji.siv

    I'm always near WiFi so I'm on the 200MB plan. One month I went over, called and retroactively moved to the 2GB plan. At the end of the month, I called again and went back to the 200MB plan.

    So you can pay $10 for 2.7GB or $20 for 300MB. It's more like a tax on lazy people than a fee.

  • ocdtrekkie

    It's more bang for your buck, but the buckets cost more, if you need only like 1.5 GB, now you're stuck paying for 3 instead of 2, if you only used a couple MBs a month, the lowest package has gone up.

    So they sweetened the deal for heavy users, but made it suck more for lighter users.

    • Freak4Dell

      They're letting people who have the lower tiers keep them, so it doesn't affect those people unless they choose to get on one of the new plans.

  • Spydie

    what a bunch of BS to get more money from us. They are not "offering" us anything... just taking more away from us. We should be grandfathered into the plan we have. I don't use 2GB a month now and was thinking about cutting back to the 250mb plan, but now if I do, I only save $5 instead of $10. What fricking rip-off. I hate all cell phone companies. I wish Sprint would get their crap together and give better service. We've had 2 of our 3 towers down for months so I left and went to ATT. What about grandfathering us in at our old price? Look at all the people they grandfathered in with unlimited plans. And if I downgrade to the smaller plan, I lose my discount.

    • http://codytoombs.wordpress.com Cody

      Umm, wtf are you talking about. It says in the press release "Existing smartphone and tablet customers will have the choice of keeping their current plans or choosing one of these new plans". Dude, read the article before losing your cool.

    • Tim

      Learn how to read ... you ARE grandparented in just like the ones who are grandparented into unlimited. As long as you dont change it you get to keep it.

  • Scooterman1

    You've got to be kidding if you see this as better.

    • Freak4Dell

      "BETTER is SPRINT!"

      You win the award for the best oxymoron in the history of the world.

    • Tim

      LOL, I just cant get enough of the Sprint escapologists, you're all so clueless that I cant help but laugh. Unlimited means nothing if it is slow as molases and they throttle you. A low price means nothing if you dont get signal because your carrier doesn't know how to build a network and does not renew roaming agreements that their customers depend on for basic service.

  • http://codytoombs.wordpress.com Cody

    I am one of the people still grandfathered on "unlimited" data for $30. I've been considering just switching to the 2gig for $25 for a while, just to get back that $5 a month since I almost never go over 2 gig (and I wouldn't mind paying $10 to get the occasional extra gig). With this update it gives absolutely ZERO incentive for me to give up my current plan.

    I can see that the cost/data ratio is technically better, but as others have pointed out, the packages just went up $5 a month while most people's data usage hasn't. That MASSIVE gap between 300 MB and 3 GB is ridiculous...but the most absurd is that 300 MB costs $20. While the pricing structure is horribly broken, I don't understand why AT&T hasn't just broken the mold and given up on the stupidity of charging for tethering. I know it's a cash cow for the few people who pay for it...I get that there are currently congestion issues, but that's half of the reason for pushing to LTE. If I were AT&T, I would offer the current data plan, but raise the price $5-$10 to be on the LTE network with free tethering. That would still earn them extra money and would be a compelling offer for customers.

  • Smithy

    This is why I am sticking to my medianet unlimited data plan using an unlocked i9100. ATT can suck a fat one.

  • Dandmcd

    This is a terrible deal for light users or those constantly on wifi. Anyone who hovers around the 500mb to 1.5ghz range would not benefit from these packages at all. I am on the 2GB plan and constantly go over that, I average around 2.5 to 3GB, so I will be one of the few who actually benefit from this new plan.

    Nice job AT&T, giving customers one more reason to sign with Verizon or Sprint. As if they didn't have enough already!

    • Freak4Dell

      How is it an incentive to go to Verizon? Verizon charges $30 for 2GB. You get an extra gig with AT&T.

  • Bobby

    I never said Sprint was better than any other provider. It's a matter of opinion. As far as coverage maps are concerned, if Sprint doesn't cover the area's you live/travel in, then I understand not using them. I live in Virginia Beach, and have never had a prob with sprint coverage, but when prez Obama came to town last summer, the VZW network mysteriously went down for about 4hrs for Everyone...hmm. LOL
    For me sprint had the best family share price with unlimited data. I have a friend on at&t and another on VZW, I don't see much difference if at all in speeds. My average speed at my house on 3G is about 1.4mb download, but there if WiFi in my home, and free WiFi on almost every block in America, thank you Starbucks and McDonald's. I had VZW and at&t, both were good services and treated me well. VZW is way overpriced, but some people rather enjoy throwing money away. At&t service started getting worse by the day, so I needed to switch. No dropped calls, no throttling, unlimited data, great price. I Luke Sprint!R
    Btw, we take vacation once a year in the carribean and virgin islands, perfect service! I never go to third world countries so i don't need service there, but when we do go on vacations, our phones r usually off, so we can enjoy the vaca.

  • P.p

    This is horrible. Why is data so expensive in the USA!? We pay 30$ for a monthly unlimited data plan here where I live, in a poor middle-eastern war-torn rogue state :P

    • Bobby

      Maybe its because you live there?

  • Jim Thomson

    Not great- I haven't hit 2 gigs but I'm paying for them because I certainly do more than 200mB. So, that's the next option. Jumping it to 3gB and charging me 5 bux more only pans out to me paying 5 bux more.