Update 2 - It's Out! We've got the download right here.
Update 1 - Confirmed: Asus says ICS hits at 8pm Pacific time, today!

Here's a bit of news from the Nvidia's CES Press Conference. Jen-Hsun Huang, the CEO of Nvidia, announced that the Asus Transformer Prime is getting its Ice Cream Sandwich update today (January 9th, for those of you in the future).

The Transformer Prime sports an Nvidia Tegra 3 processor, so Huang should have inner knowledge of the TPrime's update schedule. Previously the Prime's Ice Cream Sandwich OTA was set for January 12th, so if Huang is right, it looks like Asus finished up a little early. We'll update this post if we get any actual reports of the update going out.

Start mashing that update button!