Who else wants a piece of the LTE pie? The Now Network does! Sprint CEO Dan Hesse just announced the markets that will kick off the company's LTE rollout, and, interestingly enough, they chose four of the same cities as AT&T did for its LTE-startup (cue conspiracy theories in 3... 2... 1...) - Dallas, Houston, and San Antonio, TX; along with Atlanta, GA.

Some users are speculating that this move is so Sprint can directly compete with AT&T, while others are suggesting that it's more technical than that and is actually about tower placements, locations, policies, etc.

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The Now Network plans to take the wraps off of its LTE network in the aforementioned cities in mid-2012, but, as always, a number of things could cause a delay. Either way, soon enough some people are going to have three different LTE networks to choose from.

Update x2: For anyone worried about Sprint getting rid of its unlimited data after its LTE network is in full-effect, fret not. CEO Dan Hesse stated that "there were no plans to move to tiered data-pricing plans such as those of AT&T and Verizon Wireless."

Update: Here's the PR.

SAN FRANCISCO (BUSINESS WIRE), January 05, 2012 - Sprint (NYSE: S) CEO Dan Hesse announced today at the annual Citigroup Entertainment, Media and Telecommunications Conference that customers in Dallas, Atlanta, Houston and San Antonio are expected to be among the first to benefit from 4G LTE and improved 3G coverage in the first half of 2012.

The launch of these metropolitan areas marks the next step in the company’s overall network strategy, also known as Network Vision. Sprint customers can expect to enjoy ultra-fast data speeds, improved 3G voice and data quality, and stronger in-building signal penetration providing a more reliable wireless experience. Whether a Sprint customer is on a smartphone streaming video, browsing the Web with a mobile hotspot, or making a voice call to someone across the country, everyone1 in the upgraded areas is expected to benefit from the advanced 3G/4G LTE network.

“Within the first half of 2012, Sprint customers should experience first-hand the wide-reaching improvements we have made in terms of boosting voice and data quality,” said Bob Azzi, senior vice president – Network, Sprint. “With advanced smartphones and sophisticated wireless modems, our customers are using more and more mobile data, and one of our top priorities is to provide the best technology possible to improve our customers’ experience.”

Sprint’s Network Vision platform involves the deployment of multimode base stations across many of Sprint’s cell sites throughout the country. As base stations are deployed, customers will notice immediate improvements in voice quality, signal density and data speeds. The first completed deployment of a multimode base station was in Branchburg, N.J., in December 2011. As additional areas receive 3G enhancements and 4G LTE service, announcements will be made.

Another component of Sprint’s network strategy has been the deployment of Sprint® Direct Connect® on the CDMA network. Sprint’s legacy in push-to-talk leadership continues with new CDMA devices that launched in September, 2011. More CDMA push-to-talk devices will be announced in the coming months.

Sprint has been an innovator with 4G since first launching the technology in 2008. Sprint has launched more than 25 4G-enabled smartphones, USB connection cards, notebook/netbook products, mobile hotspots and routers. Sprint offers a proven, reliable 4G experience for millions of customers compared to other national wireless carriers. Additionally, Sprint is a leader in value, with Sprint Everything plans with Any Mobile, AnytimeSM, including unlimited data, texting and calling to and from any mobile phone in America while on the Sprint network. With Sprint’s unlimited data plans, customers don’t have to worry about throttling or data overage charges on their monthly bill as they might with tiered data plans from other carriers.


Cameron Summerson
Cameron is a self-made geek, Android enthusiast, horror movie fanatic, musician, and cyclist. When he's not pounding keys here at AP, you can find him spending time with his wife and kids, plucking away on the 6-string, spinning on the streets, or watching The Texas Chainsaw Massacre on repeat.

  • mastermind26

    Will WiMAX devices have access to LTE?

    • https://plus.google.com/116447378385526015819/posts Keith Freeman

      No, you will have to get a new LTE phone.

      • mastermind26

        Thank goodness I'm due for an upgrade by March?

  • http://about.me/BentonBoice Benton

    Why do they make us wait in Kansas City!

    • dan

      And across MO in STL! also.

  • jonathan3579

    I will hold my reservations for their network here in Houston.

  • Eric

    Yeah, show some love to the home city, Sprint.

  • Ray

    Great news for those of us on the seriously crappy Wimax network in Houston! Thanks.

  • RBI411

    Shoulda done NY, LA, Chicago and Houston. 4 largest cities in the country and we'd know about the quality of service we'd be getting.

    • http://www.twitter.com/ScottColbert Scott

      Not really. Being the four largest cities, there's going to better service than in some of the smaller markets that need it more.

  • http://www.rjmprofessional.com Ryan Miller

    I will take he Nexus on Sprint asap even if they don't roll out LTE in Southern California for awhile. I rarely use 4g due to it's spotty coverage in my area and just want the best device available.

  • Brandon

    How can they deny phoenix again? We never got WiMax and got looked over for one of the first LTE markets..... Sprint, my patience is wearing VERY thin!

    • Mr. Mark

      oh, well since you told sprint on androidpolice.com that your patience is wearing VERY thin, i'm sure they'll have no choice but to drop everything they're doing for the other parts of the country to cater to your wants.

      • Js

        Why the rudeness? I have the same complaint and tweet to sprint all the time. How do you know brandon doesn't do something? (of course they ignore me?)

  • robert

    Not cool okc needs an update!!! When will we get this?

    • dj

      Im In OKC too. I want it here too!

  • robert

    Yeah the only place a got 4g was when I worked for Sprint and that's about it lol.

  • robert

    But hey now we have the galaxy nexus LTE on sprint

  • Paul

    So if one lives in Atlanta, GA what's their 4G options now? LTE-Sprint, WiMax-Sprint, LTE-Verizon, LTE-AT&T, HSPA+-AT&T and HSPA+-T-Mobile?

    Nice city.

    • Liam Vain

      :] I know. I love my city.