Intrepid Google+ user and Android head Andy Rubin mentioned yesterday that there are now over 700,000 Android devices being activated every day.


Although it is clearly an astounding number of daily activations, the increase appears to be quite steady. In August it was reported that over 550,000 Android devices were being activated daily, with a total of 150 million devices activated worldwide. In June the number of daily activations was 500,000, while in May it was only 400,000. At this rate of growth, Android is likely to hit 1 million activations per day quite soon.

With such rapid increases in activations, it is no surprise that Android now holds over 50% of the global smartphone market share.

[Source: Andy Rubin]

Abhiroop Basu
Abhiroop Basu is an opinionated tech and digital media blogger. As a doe-eyed twenty-something he started his first blog TechComet to comment on anything tech-related that caught his omniscient eye. Since then he has blogged for Android Police, Make Tech Easier, and This Green Machine. In the real world, Abhiroop Basu is a resident of Singapore and the Editor of The Digit, a subsidiary of The Potato Productions Group.

  • jbonics

    Yea 6799999 of those are people flashing roms 10 times a day. Every time I flash wow there's a new activation. WHO CARES......

    • Zomby

      Considering the flashing/modding community is definitely a minority among users, you might want to deduct 1%-2% from this number from people who flashes their devices. Hardly a dent in those numbers.

    • http://www.twitter.com/ScottColbert Scott

      It's been stated repeatedly, these are brand new activations, not reactivations.

      • @jbonics

        Wrong again. say I buy a Dx on Verizon. Ok that's 1 rite, now I take it to metro pcs and they activate/flash it to there network. Yes any Verizon or sprint phone stolen, lost, locked, froze, anything can be flashed to metro pcs and when they do that the system treats it like a new never activated device. So that's 2 times on one phone. If not how can they activate lost or stolen phones. There is a work around for everything. Noobs you have been schooled.

        • http://codytoombs.wordpress.com Cody

          In the interests of ending what is clearly going to be a pointless debate...Lets pretend you're right...We'll ignore the possibility that the Device ID may prevent double-counting. We'll ignore the possibility that the secondary carrier may not be reporting it (after all, why would they report make/model/os for a phone brought into them)...Let's just pretend you're right...

          ...Congrats in accounting for 1-2 PER DAY AT THE MOST...less than 1000 per year. The number of people who are taking stolen phones to another carrier or leaving their contracts and dragging their phones to another carrier is so tiny that it is statistically non-existent.

          Thank you for playing, please return to the benches.

        • aantoine87

          dude are you thinking when you talk (type)? how many people do you think do this on the regular bases knowing that a contract is required? now im sure its way more than 1-2 a day more like 11-21 people a day still pretty stupid to bring up pointless notes.

        • Jon Garrett

          say you buy a DX on Verizon, they just ran your credit which impacts your credit score.

          then you cancel your contract with them, they dont count it as an activation and you now owe them $700 for not returning their phone.


          You don't cancel but pay $50+ dollars per month to Verizon and another $50 to metro PCS and for what?

          so you have a really awesome phone on a really sh!tty network?

    • http://buggin.me Phil

      What can you folks not get through your heads? Its only brand new first time devices that have the market ONLY. Its not counting flashed ROMs, wipes, resold phones.....none of that. No cheap white box devices from China that dont have the market. Apparently its not even counting Nooks or Kindle Fires.

      • @jbonics

        Yea in this day of age its just not possable. Believe everyone, everything is just how it seems. No one has ever broken the rules.... tards

        • aantoine87

          possible is the word you are looking for.....tard

          Mission impossable 3 lmfao sorry dumb people are funny

        • http://codytoombs.wordpress.com Cody

          Dude, please, just go back to the apple forums where you obviously want to be. Internet trolling went out of style before you were out of diapers.

          The whole point is that it's a numerical milestone. Even if the number were fudged, it can't be far from accurate. Arguing the minutia of it isn't even worth your time.

        • @jbonics

          Look at your name wol waste of life. I fell sorry for your family. Fat boy.

    • http://codytoombs.wordpress.com Cody

      Actually, you're way off...Check this post on Google+ https://plus.google.com/u/0/112599748506977857728/posts/Kkjf8oESTZs
      "...and for those wondering, we count each device only once (ie, we don't count re-sold devices), and "activations" means you go into a store, buy a device, put it on the network by subscribing to a wireless service."

      This number is taken purely from cellular activations of devices. This number has nothing to do with setting up your device with Google. So re-flashing devices, using sketchy 3rd world devices, and presumably even wifi-only tablets don't count towards that number. If taken word-for-word, that means the ONLY devices counted are the ones that have cellular antenna and are sold/activated on a cell carrier.
      Not even Apple calculates their numbers that fairly. They still count AppleTV as an iOS installation, they count everything from iPods all the way up to Laptops in their "Mobile" devices count, and when counting iPhones they count every iPhone ever sold (including 1st gen) and they don't deduct the ones that have been sent back to the company as dead.

    • https://profiles.google.com/AndroidAbh AndroidAbh

      @jbonics don't be such an ignorant . think before what are you talking about .

      as Mr Rubin says: ...and for those wondering, we count each device only once (ie, we don't count re-sold devices), and "activations" means you go into a store, buy a device, put it on the network by subscribing to a wireless service.

      source: https://plus.google.com/112599748506977857728/posts/Kkjf8oESTZs

  • zach

    in 191 years, there should be around 7 billion people with android phones if this rate stays steady!

  • yanger

    Doesn't sound right... if it's 700,000 per day, after 10 days, there's 7,000,000 activated androids? and after a year, 255,500,000 activated androids? O_O

    • http://codytoombs.wordpress.com Cody

      This article from April 2010 says there are 260 million cellular subscribers in the US. http://247wallst.com/2010/04/23/the-cellular-market-in-the-us-is-saturated/

      I'm not sure how to even get a count of subscribers across all of the european and asian countries (at least not without wasting a couple hours of time).

      http://en.wikipedia.org/wiki/Smartphone#Market_share is also pretty old info, but it suggests early this year saw about 20% of people being on smartphones, though logic suggests that almost all renewed contracts are probably making the shift.

      So, doing a little math for early this year...If 20% of 260 million phones are smartphones, and only about half of those are android, it comes out to 26 million. At the time there was about 300,000 new activations daily, 109 million activations yearly. Suggests ~83 million internationally (at the time). Meaning the US makes up ~23.8% of Android. If the rates stay roughly proportional over the year, it means US activations should amount to roughly 168,000 of the 700,000 activations or 61.3 million per year in the US.

      IDC says there were 99.6 million smartphones shipped in the first quarter of this year (http://blog.cellphoneshop.com/2011/06/idc-apple-samsung-and-htc-drive-global.html). About 50 million were Android. Again, working on a roughly doubled number, it raises the approximation to a bit less than 100 million Android phones in Q3. It's a LOT of assumptions and vague math, but it does track on a global scale.