Ready to hear some oh-so shocking news? Okay, here it comes - Facebook is the most launched app on Android. Well, if you want to get technical about it, Facebook isn't really the most launched app - it actually shows up in the list right behind the Android Market, but considering the Market is the gateway to all other apps (including Facebook, in most cases), it's pretty safe to omit it.

Research firm Nielsen recently dug deep to find which Android apps were launched most often between three different age groups: 18-24, 25-34, and 35-44. Facebook took the number one spot across the board, but the similarities between the three groups end there.


Google Maps, Search, and Gmail totter back and forth for the third, fourth, and fifth spots, with YouTube holding strong at number six. It then becomes apparent that everyone from age 24-44 is more interested in flinging birds at pigs than listening to music or being productive, but that's not much of a surprise.

Not to get all soapbox politician on you, but it hurts my heart to see Advanced Task Killer on this list - across all three categories, no less. When are Android users going to learn that task killers are a complete sham?

I also find it interesting that the list of apps is pretty consistent across all ages, with just a slight displacement of ranking across the three. It really seems that these are the go-to apps across the board for most people; even my own personal usage wouldn't deviate too from these statistics.


Cameron Summerson
Cameron is a self-made geek, Android enthusiast, horror movie fanatic, musician, and cyclist. When he's not pounding keys here at AP, you can find him spending time with his wife and kids, plucking away on the 6-string, spinning on the streets, or watching The Texas Chainsaw Massacre on repeat.

  • matt

    angry birds needs to be stopped.

  • biggestmexi

    Im wondering how they were able to pull this data.

    • TZ

      Carrier IQ of course :)

    • Petar.J

      I was about to ask the same thing :-)

    • J

      It was probably some small subset of people that were willing to install a Nielsen app.

  • edd

    Advanced Task Killer is a useful killer when apps crash (the great 10c app Flick Golf has has needed this a few times in the last few days), and I also use it to monitor which apps stay open all the time so that I can angrily uninstall them for hogging my RAM! (BBC iPlayer is my worst offender)

    • http://twitter.com/trongable Trong

      Man, Android has a force stop feature built in. And memory "hogging" is not a reason to uninstall an app. Stop micromanaging your phone!

  • Steve

    I just uninstalled Facebook as it was eating my battery and I normally use TweetDeck anyway....

    Also apart from the Google services (and add G+ on to the list), my list is nothing like that.

  • Michael Kennedy

    actually, I have a feeling the messaging app is the most launched. just saying

  • MC

    Everything but Advanced Task Killer and Amazon is on my list too! :) Yay FB and angry Birds!

  • Matt

    What is the definition of "launched?" Does it mean every time it is actively clicked on by a person? Or does it mean every time the thing deides to randomly pop up and ask for my password. Because if it is the latter that's going to skew the numbers a lot, just from my phone (until I uninstalled it).

  • Mesmorino

    Oh, I'm sure the fact that facebook is preinstalled on a lot of phones has nothing to do with it.

    Nope, nothing at all.

    • Tyler Masters

      It isnt in the United states. It ask for your social network type login in info and it syncs but its not the app. Normally HTC facebook version. which isnt the same. You have to download the FB app.

  • J-Dog

    Yea! I'm an oddball (not that I needed this to tell me that) - at least with Facebook anyway... The only time I launch facebook is when it pops up telling me someone sent me a new message, which doesn't happen too often... Unless Moto Blur's facebook widget counts - I have it & Twitter on one of my screens so if I get bored I can scroll through friend's status updates... Other apps, I'm fairly consistent with my age group, give or take...

    To Advance Task Killer... When I got my Droid X, after getting it activated, the Verizon rep installed it on my phone, to show me how to get apps (not that I really needed the demo)... I just kind of left it on there running until a couple weeks ago... I dunno, just didn't feel right deleting the first ever app my Google account downloaded... But then, on my most recent spring cleaning binge, I decided that the only thing it was doing was taking up space on my status bar & using battery power, so I uninstalled it - over a year later...

  • Beton

    of course its the most launched app! it launches by itself, by the time you boot your phone and runs in the background even though i DONT HAVE FACEBOOK and NEVER launched that app by myself!!!!
    Time do delete that app!!