In a new 60-second ad spot that could be described both as hilarious and extremely bold, Samsung tells consumers that "the next big thing is already here" with the Galaxy SII, while taking a pretty strong shot at die-hard Apple fans, satirizing Apple's cult following.
The spot opens with customers happily waiting in line outside a very Apple Store-ish location nine hours before opening. We then see a eureka moment when the customers catch sight of a Galaxy SII. Some are amazed. Others resist with retorts such as "I could never get a Samsung – I'm creative," to which another customer responds "dude, you're a barista."
What's great about this ad is that it refrains from mentioning Apple or the iPhone directly. We catch a clear glimpse of the iPhone in exactly one shot, but otherwise the parody is completely implied by comments like "uh oh – the blogs are saying the battery looks sketchy," or "if it looks the same, how will people know I upgraded?" Further, the ad actually calls out some of the SII's awesome features – namely the large, vibrant screen and 4G capability.
The ad debuted on Facebook Tuesday evening, and will be hitting TV Thanksgiving day. This may not be the very first ad mocking Apple's die-hard fan base, but it certainly does a good job, and is great for a laugh.