PR ASUS Eee Pad Transformer Prime front Amethyst Gray

If there's one tablet that has been on the mind of Android fans all over, it's the ASUS Eee Pad Transformer Prime (which, from this point forward, will be know as either the Transformer Prime or simply "Prime" because the full name is just too bloody long). ASUS just unveiled the world's first quad-core Tegra 3 device, and it is a beast. It was originally scheduled to be shown off on November 9th, but as you may have heard, has been delayed until early December. Thankfully, ASUS decided to throw us a bone and offer up some nerd porn for us to drool over in the meantime.

While the rumors suggest that the delay is so the device can launch with ICS, that is not the case. The Prime will still be released with Android 3.2, but will be updated to Android 4.0 "as soon as the code is optimized, tested, and approved." However, ASUS said that they feel confident enough in the current code to demo ICS on the Prime at the event in early December.

PR ASUS Eee Pad Transformer Prime front Amethyst Gray


  • 10.1-inch SuperIPS + display with Gorilla Glass
  • 1.3GHz quad-core NVIDIA Tegra 3 Processor with 12-core GPU
  • 1GB RAM
  • 32GB or 64GB internal storage with microSD card slot
  • microHDMI port
  • 8MP F2.4 rear shooter with continuous flash for video recording, 1.2MP front camera
  • 8.33mm thin
  • 586g (1.29 lbs.)
  • 12 hour battery life playing 720p video, 18 hours with keyboard dock
  • Metallic spun finish
  • Two available colors: Amethyst Gray and Champagne Gold (show below, respectively)
  • Android 3.2 - will be updated to Android 4.0 as soon as possible after release

Like its predecessor, the Transformer Prime also features a keyboard dock with an internal battery and USB port. The similarities really end there, though, as the dock has been frankensteined to be razor thin to match the ultra-thin tablet.

PR ASUS Eee Pad Transformer Prime docked Amethyst Gray PR ASUS Eee Pad Transformer Prime docked Champagne Gold

When it comes to devices like this, everyone hates to see fingerprints all over, right? ASUS has a solution for that in the Prime: Hydro-oleophobic coating. This is a special coating on the display and the back of the device that basically makes it smudge proof. If something does happen to get on it, though, it's super easy to clean off. Finally, a fingerprint-less screen (hopefully, anyway)!

Since we're talking about the screen, let's focus on the SuperIPS+ display for a moment. This thing sounds fantastic -- it offers much better outdoor viewing since it's substantially brighter than current displays. Since a brighter display generally equals more battery drain, the SuperIPS+ mode can be disabled for indoor or normal-light conditions. Brilliant.

PR ASUS Eee Pad Transformer Prime with dock Champagne Gold Eee-Pad-Transformer-Prime4

While we can't tell you when you can get one, we can tell you how much it will set you back: $499 for the 32GB model, $599 for 64GB, and $149 for the dock. Not too shabby.

Who's getting one?

ASUS Announces the Eee Pad Transformer Prime
Featuring the NVIDIA® Tegra® 3 Quad-Core Processor the Transformer Prime is designed to greatly enhance the mobile computing experience

Fremont, CA (November 8, 2011) — ASUS officially announces the world's first tablet with the NVIDIA® Tegra® 3 quad-core processor – the ASUS Eee Pad Transformer Prime. The Eee Pad Transformer Prime is ultra-thin at 8.3mm (0.33”) and lightweight at 586g (1.29lbs) while featuring a stylish metallic swirl design with class leading enhancements including ASUS SonicMaster audio technology, an HD 8MP rear auto-focus camera with LED flash and battery life rated for up to 18 hours* when combined with the optional mobile dock. Pricing will range from $499** (32GB) to $599** (64GB), with the optional mobile dock accessory priced at $149**.

Incredibly Slim yet Incredibly Powerful
Featuring an ultra-slim form factor, the Transformer Prime is only 8.3mm (0.33”) thin and weighs in at a mere 586g (1.29lbs without dock).  This makes watching movies, surfing the web, playing games, taking photos, finishing up homework or video chatting with friends or family so easy and natural that you’ll wonder if the Transformer Prime was designed specifically with you in mind.  Its innovative metallic swirl design is made of aluminum for a secure yet extremely comfortable grip that comes in two gorgeous colors: Amethyst Gray and Champagne Gold.

The Transformer Prime is the world’s first tablet to feature NVIDIA’s next-generation quad-core Tegra® 3 processor.  With the quad-core CPU, 12-core GeForce® GPU and vSMP technology, the Transformer Prime delivers an optimum user experience featuring smooth multitasking capabilities, lightning fast app loading, a rich and fluid web experience, full 1080P HD video for realistic media playback or recording and of course, incredible gaming performance that allows you to experience games in an entirely new way.

Fantastic Battery Life
While the Transformer Prime is extremely slim and light, ASUS did not forget about battery life.  Thanks to the advanced power management features of the Tegra® 3 processor and ASUS optimizations the Transformer Prime has a battery life of up to 12 hours*, but when combined with the mobile dock, it lasts up to an incredible 18 hours*, the longest battery life of any current tablet.  That’s enough battery life for a trans-ocean flight, all-night game session, viewing several movies on a long road trip or even video recording, editing, and then playing back your child’s school play all in 1080P HD clarity.

Unrivaled Visuals
The Eee Pad Transformer Prime boasts a wide 178° viewing angle IPS display, protected by Corning® Gorilla® Glass, which features new ASUS technology to enhance the brightness of the screen for a better outdoor reading experience while still offering a remarkably vivid and brilliant viewing experience of photos, books, videos, movies and web pages indoors. Thanks to Multi-Touch technology, you can use your fingers to do everything from swiping through photos, surfing the web, playing the latest games, typing emails, instant messaging, reading books or magazines, and starting your favorite movie.

A 1.2MP front camera allows for instant photos or high-quality video conferencing with friends, family or coworkers while an 8MP rear camera with auto-focus and LED flash takes brilliant photos or video thanks to a large F2.4 aperture, back illuminated CMOS sensor, touch-to-focus depth of field and low-light noise reduction to provide the clearest and sharpest photos or even 1080P HD videos.

Advanced Audio
The Transformer Prime offers impressive audio capabilities in a tablet, powered by ASUS exclusive SonicMaster technology, renowned for crisp and acoustically accurate audio. It produces crystal clear sound with a wide sound stage, increased audio fidelity, and distinct vocal enhancements for an immersive audio experience with your favorite music track, video, or movie.

Unlimited Productivity
The Transformer Prime is offered with either 32GB or 64B flash storage options for quick, efficient and reliable access to your applications.  Both models feature a micro SD card slot, 3.5mm combo audio jack and micro HDMI port so sharing both what’s inside and on-screen is quick and easy. However, the function that gives the Transformer Prime its namesake is the mobile dock, which gives new meaning to the term versatility. This innovative and convenient design seamlessly provides the user with a keyboard and touchpad, along with limitless expandability options via the USB port and SD card slot.

ASUS will include several innovative applications like SuperNote that is fantastic for its ability to take, draw or record notes and Polaris® Office which is great for staying productive with the ability to read, edit or create Word, Excel and PowerPoint (MS Office 97-2007) compatible files.  Thousands of top rated applications and games are also available at Android Market that fully takes advantage of the Transformer Prime’s amazing features and power.

Cameron Summerson
Cameron is a self-made geek, Android enthusiast, horror movie fanatic, musician, and cyclist. When he's not pounding keys here at AP, you can find him spending time with his wife and kids, plucking away on the 6-string, spinning on the streets, or watching The Texas Chainsaw Massacre on repeat.

  • Bas

    I'm in love....

    • chanda

      me too...we can share

      • circa83

        me 3... threesome?

        • chriskin


          I'm definitely getting this one

    • ardin

      me 5.... hahahaha

      • qirde

        multiple orgasm on-the-go lols

  • https://plus.google.com/117693715957010111878/posts?hl=en Chris Casey

    I'm kinda mad that they are postponing the release yet again. But otherwise I'm still excited to get this awesome piece of tech asap.

    • http://www.AndroidPolice.com Artem Russakovskii

      Well, at least it'll still going to be out before X-mas, and if that's what it takes to get it ready, then so be it. This tablet will rock so hard.

      • Nocturnhabeo

        and I know what is on my list from Santa :D... D: my friend just told me Santa isn't real

  • http://nihondroid.blogspot.com Alex


    I will have to pick one of these up, if it's available in Japan.

  • dan

    So Beautiful!  ◕‿‿◕

  • Tkun

    64GB option AND a microSD card slot!? Wow. That's awesome. However, I don't like the bezel much. It looks huge.

  • http://About.me/DarknesSx DarknesSx


    • djembeman

      if you want to pay for a 3g/4g plan then why don't you pay for a tethering plan on your smartphone instead? Or root your phone and do it for free.

      • Nocturnhabeo

        and rooting for the win?

  • http://lettersfromdave.wordpress.com daveloft

    Yeah I'm not a fan of the bezel either, but I would assume it's to provide enough width for the optional keyboard dock.

  • http://fc1032.blogspot.com Brian

    Any news if NFC is there? It would be really hand to beam things from phone to tablet and vice versa.

    • http://codytoombs.wordpress.com Cody

      I'm going to disagree initially, then contradict myself...

      You really don't need NFC to transfer most stuff from phone to tablet. I was in the airport just a couple of weeks ago and I wanted to move a saved game from my phone to my tablet, so I transferred the files with bluetooth. It's a little more setup up front (having to pair devices), but it's actually reasonably fast once it's working. NFC isn't meant for file transfer due to data rate and proximity requirements (though it'll probably speed up bluetooth pairing in the future).

      However, I also REALLY want NFC on this because it's known that ICS will be making a few features on apps (like maps) which can only beam info instantly through NFC, something I'd definitely be interested in using (and developing for). Of course, there's also rumors that there will be NFC-enabled micro-sd cards, and with 32/64 gig internal storage, I doubt I would NEED an additional card all of the time.

      • http://fc1032.blogspot.com Brian

        Well the touchpad showed some good uses of NFC as did Android Beam.

        I just though that ICS was going to help push NFC a bit more. Pity its not here, but not a major deal breaker.

        • http://codytoombs.wordpress.com Cody

          I think the only reason we aren't necessarily seeing NFC on this particular tablet is that ASUS has been working with nVidia for a while to be the launch partner on this tablet...and it's fairly clear that they aren't going to launch with ICS (meaning they probably weren't working as closely with Google)...When all of that is taken into account, it hints to me that this tablet has been in the pipeline long enough that NFC probably wasn't as big of a subject when they were in the design phase. Just a theory, maybe there's other reasons they left out NFC...

      • http://lettersfromdave.wordpress.com daveloft

        NFC would just initiate the transfer that would then be done over Bluetooth or WiFi.

  • Pawnty

    *druels* I want one of these... really friggin bad. The back looks super sexy. I might just try and sell my Gtablet and pick up one of these when it comes out :D Damn me and my expensive addiction to fancy electronics :P

  • lucky

    I'm planning to "get one" by winning a contest on this site. When is it?

  • shri

    Nowhere mention about 3G... Without 3G it's just waste with impressive specs...

    • djembeman

      that's a pretty limited view of the mobile world. What about paying for tethering or getting more for your money with a 4G mobile hotpot? tether your smartphone!

  • AlbinoAsian

    sorry if I missed it in the article, but does that price include the keyboard dock?

    • Roozbeh

      Nope, The dock costs 140 bucks !

    • Cameron Summerson

      The dock will be $150. Added that into the post.

      • http://www.thealders.net Doug Alder

        Any word on whether the RAM is upgradeable? 1GB is not much these days - especially for a quad core proc.

  • Perry Ahern

    Beautiful. Amazing. I love it. Gotta have it! I'm desperate for a beast like this, especially since the Galaxy Nexus phone left us out in the cold here in the US. The Transformer Prime will get me through the long, cold months until then. :-)

  • http://jonathanl.am Jonathan

    What scares me about this is that I already want it so bad my veins are tingling, even though I already have a perfectly good LTE Tab 10.1 that I love. This shit's gotta stop. But I don't want it to stop.

    • http://www.twitter.com/teamROU Phil Oakley

      I have the original Transformer, and was going to get a Zenbook for Christmas.

      But I'm questioning my motives. I could get this and cut the Zenbook out of the picture.


  • Mo

    I was planing to get the Toshiba at200 when it comes out, but now I am not sure anymore because this thing is sexy..

  • djembeman

    Yes!!! I'm extremely excited about the Prime!!! I'd guess this is in place of a Transformer 2?

  • Guysmiley

    I can't wait to sell my original transformer for this one. Definitely worth an upgrade. 8mp camera on a tablet seems a bit strange though, guess they were thinking of those who are into making amateur porn. Asus is great in going after those niche markets.

  • Wam31

    Man, that's what I call a tablet. Those specs are amazing. And so is the form factor !

    At first I was desappointed by the "only" 1.3 Ghz CPU instead of the expected 1.5 Ghz but hey, I'm not complaining. I guess the fifth 500Mhz core dedicated to background stuff makes up for it.

    The very good news is the 32GB storage as a standard for 500$ with dock ! That's nice !

    I think you missed the one spec that is a bit of downer though (unless I'm blind) : the screen is only 1280. I really was expecting 1920. Too bad...

    • Cameron Summerson

      Actually, the Tegra 3 is a very interesting chip, as each individual core is capable of 1.5GHz while running independently, but it maxes out at 1.3GHz as a whole.

    • Arun

      It does not come with the dock. The dock is 150 bucks extra.

  • Franco

    Dear Santa for Xmas i would like.....

  • http://futurecrue.com gman

    hrmmm....what will my old tablet fetch on ebay.

  • Vonlaserface

    Someone pull the trigger on pre-orders! Selling my current tablet and putting it down on a 32GB and the dock for sure.

  • RomeSC

    Pull the trigger on preorders? I assume you mean a provider, because I cant find any place to preorder.
    Also, I'll take a wider bezel in order to cram those specs into an <9mm thick frame anyday of the week.
    I started hunting for news about this tablet since the first one launched and I'm super excited about it. Getting my entire family (plus inlaws) to all chip and and get me this for a Christmas present. Pumped! It better release before then!!!

  • L boogie

    First bloat- free nexus now quad-core prime, my X-Mas present list is done.

  • Kinchas

    This is going to be an....impossible to get product before Christmas....

  • PNW Photo

    Shame there is still no USB connection on the Prime tablet... there are several Apps that can tether a camera to a tablet and provide Live View and all camera functions. Photographers have really hoped that the new unit would have the ability to use these Apps without the keyboard. Really don't want to take the unit with the keyboard into the field.
    Wish they could have an adapter for the keyboard connect point to allow for USB connection.
    Other than that I think it is going to be a great unit.

    • http://www.thealders.net Doug Alder

      Why not use a bluetooth connection between your camera and the tablet? I know I can get a card for my T2i that has Bluetooth capabilities

  • Aaron

    I would LOVE this but.... i need a computer to dev on and cant afford this AND a new laptop.

  • http://www.thenolands.com chris Noland

    I am interested but seems a bit expensive. If it was 399/499 it would be more reasonable. I have the current transformer and it is nice... but I am still struggling paying as much for a laptop (or more) for one of these. Don't suppose we can count on Staples doing another 100 off coupon with these :-)

  • Arun

    I hope they produce it in limited quantities, so I can get mine for cheap

    • Chaise

      wouldn't limited quantities raise prices not lower?

  • Cory

    Viewing these kinds of images is bad for my relationship with my current transformer

  • Andrei

    WiFi only? What about 3G?

  • Falconator

    Are we even ready to jump into the quad core area right now? As long as they THOROUGHLY test this device before releaseing it, then I'm down for one! DroidX2 failed in my book with the quad core. The phone constantly rebooted on me and locked up.

    • Cameron Summerson

      Droid X2 doesn't have a quad-core processor. It has the Tegra 2.

  • Bobzilla

    They look awesome! Asus really out did themselves. I wasn't expecting the two different styles. Now I don't know which one I want. Gold or silver? Decisions, decisions....

  • jymmyb

    Hey where the bhll is 2 or 3 Gbites RAM...? Come on this is so boring

  • RobJob

    In respect to modern day RAM:
    It is not primarily the size/amount of RAM a device has, but the speed the RAM runs at.
    Ie: 1GB DDR3 > 2GB DDR2

  • noe

    how can i transfer miusic to my Eee pad

  • Christian Johansson

    I had one, but i was a bit disappointed. The GPS didn't work because of the metal shell (instead of trying to fix it they just removed the GPS from the specifications list). It would have also been nice if you could use the keyboard via BT, e.g. when you had the tablet connected to a TV. I also thought the browser was a bit slow.

    I payed 6000SEK for it.