It seems earlier suspicions that Barnes & Noble would be unveiling a replacement for the NOOK Color on November 7th have been all but confirmed by an e-mail invitation the company has sent out to major tech outlets:


There has been no reliable information about the next NOOK Color leaked at this point, though with a week to go, we won't be surprised if the device gets an unauthorized blurrycameo before its official unveiling.

What do you think, can B&N out-Kindle Amazon with the next NOOK Color? Amazon's extremely narrow (read: negative) profit margin on each Kindle Fire will make them hard to undercut, or even match, with any kind of comparable hardware. Could B&N take the NOOK Color a different direction, or give it a slightly more premium feature set? We're on the edges of our seats over here.


David Ruddock
David's phone is whatever is currently sitting on his desk. He is an avid writer, and enjoys playing devil's advocate in editorials, and reviewing the latest phones and gadgets. He also doesn't usually write such boring sentences.

  • Taedirk

    Amazon has priced B&N out of the tablet/e-reader market. I can pick up a basic e-ink reader for $60 less than B&N and I can get a tablet that's supposed to be a tablet with a decent app market for $50 less. If B&N wants to compete, they'd best be ready to pull something shocking next week, otherwise they might as well pack it up.

    • dannyb

      BN sells their refurbished nooks of the new model for 79 on their web site, has the same year warranty also so I would prefer that much more than the cheapest kindle Amazon is offering since that has no touch functions or a keyboard.

    • mastigia

      Ive had a kindle and a nook color and Im sorry the nooks just blow anything amazon has away. The Fire looks like a seiously overhyped POS. Cloud storage? You gotta be kidding me. Im a reader...I spend more money on books than I do on gasoline probably and I want that data in my hands under my control.

      I cant wait to see what they do here. Its been so top secret they could be doing something really crazy like releasing an ICS based reader...which I doubt, but the NC was such a happy accident I can hope.

  • Alex

    What is a blurrycameo?

    • John

      Blurry picture normally taken of a yet to be released device.

  • Michelle

    If BN comes out with a nook that matches the speed of the Fire and still has the expansion slot so I can dual boot, I'm going with the nook over the fire, even if it is $50 more. I really don't like the idea that I can only store my stuff in the Amazon cloud.

  • Walt

    I hope Taedirk is wrong about Amazon pricing B&N out of the tablet/e-reader market. I like the fact that I do not have to go to one site (i.e., Amazon) for all of my e-books. Price is not always the end-all, be-all. Now if Amazon begins supporting .epub format, then we might be talking.

    It will be interesting to see what B&N comes out with.

  • joke

    1. Kindle Fire doesn't have microSD slot that, for example, Nook Color has thus it is stuck with 6 GB usable internal storage unlike Nook Color that can get up to 32 GB card in. Kindles are made to be almost like a "dumb terminal" of the past to make sure you're tied up to Amazon's storage on the web (for which you need Wi-Fi connection to get to) and you can only store content you get from Amazon there, not other files. Quoting Amazon on Kindle Fire: "Free cloud storage for all Amazon content". Get it, Amazon content?
    2. The stats of how long the battery can last (Kindle Fire theory is 7.5 hours) are taken with Wi-Fi off. It will last only about 3 hours if you use it to access content from their Cloud storage over Wi-Fi.
    3. Amazon can spy on your web activity through their new cloud-integrated web browser of Kindle Fire.
    4. VERY IMPORTANT – lack of microSD slot means that if you decide to root your Kindle Fire, you’ll have to root the actual device thus there will be no coming back. On Nook Color, you can make it boot from a “rooted” microSD card and if you want to get back to the original Nook you can just take out the card and reboot.
    5. Kindle Fire doesn't have a camera.
    6. Kindle Fire has about 70% less usable screen area than iPad 2.
    7. Kindle doesn't support eBooks in ePub format that is the most used format in the world.
    8. Kindle app store contains only Amazon approved apps and it does not include (and will not include) Netflix app that iPad has and Nook Color is getting thus again you're stuck with Amazon content only.
    9. Amazon confirmed that you cannot download/stream anything to Kindle Fire when traveling outside US.
    10. Amazon says it will review every app in its Appstore for Fire compatibility, as part of an automated process. Rejected apps will include those that rely on a gyroscope, camera, WAN module, Bluetooth, microphone, GPS, or micro SD. Apps are also forbidden from using Google's Mobile Services (and in-app billing), which, if included, will have to be "gracefully" removed. In terms of actual content, Amazon has outlawed all apps that change the tablet's UI in any way (including theme- or wallpaper-based tools), as well as any that demand root access.
    11. I'd recommend waiting for Nook Color 2 that is rumored to be released by Barnes & Noble shortly.

  • joke

    the only models I would take into consideration are Nook Simpletouch from Barnes & Noble and the new Kindle Touch (non-ad-supported) that both cost $139. Ad-supported Kindle models show full page ads to you (and everyone around you) every time they go to sleep mode and also show 2 line ads right there at your home screen - so annoying that Amazon even released a software that for $30 can convert ad-supported Kindle into non-ad-supported one. Non-touch screen Kindle models are such basic stone age devices (with page turn lag, buttons, and black blinks/flashes on each page turn) that I would not even speak about them. Nook (unlike Kindle) supports eBooks in ePub format that is the universal format most used in the world. Current e-Ink Nook Simpletouch has the latest generation touch screen display, no page turn lag, it weights less, its battery lasts twice as long (two months on one charge), it has microSD slot and it doesn't blink on each page turn - much better than current Kindle 3 or Kindle Keyboard. Nook Touch is still better designed than even the new Kindle Touch with battery lasting two months with ONE hour reading a day with Wi-Fi off thus it's still twice as long as new Kindle's two months with HALF and hour a day with Wi-Fi off. It looks like Kindle didn't get any battery improvement in the new model, they only changed the test condition. More, Kindle Touch still flashes black on each page turn while Nook Touch reduces the flashing by 80%. Nook Touch and Nook Color (unlike Kindle) have microSD card slot to take a card (class 6 or above) up to 32 GB. If you walk in with the Nook to Barnes & Noble store, you’re allowed to read ANY available eBook for free while in the store via free provided in the store Wi-Fi.
    Also, no point in getting 3G Kindle now as they limit what web sites you can access (only Amazon store and Wikipedia are allowed.)

    • DV

      Joke, I completely agree! I didn't realize that Kindle Touch still flashes black with EVERY screen touch. How annoying! B&N has made great improvements with each device unveil that I have faith that the newest NC will blow Amazon out of the park.