According to The Digital Reader (confirmed by The Wall Street Journal), Barnes and Noble stores are expanding their NOOK areas in retail stores for the holidays, and likely in time for the next generation of NOOK.

Digital Reader claims that on November 7, B&N will make an announcement regarding the NOOK line of products, and that the expansion of the NOOK Boutique in retail locations is being undertaken to prepare for the arrival of the new Android-powered color eReader.

Many have speculated that B&N would unveil a new NOOK before the holiday season here in the U.S., as the NOOK Color has reached a practical end of life when compared to the hardware of its primary competitor, Amazon's Kindle Fire. Now, it seems there is finally some concrete, albeit circumstantial, evidence that B&N is planning something big and NOOK-related.

Guess we'll have to wait until November 7th to see how this rumor pans out.

The Digital Reader, WSJ via PCMag

David Ruddock
David's phone is whatever is currently sitting on his desk. He is an avid writer, and enjoys playing devil's advocate in editorials, and reviewing the latest phones and gadgets. He also doesn't usually write such boring sentences.

  • ed

    you im not surprised by this...when amazon announce they would make a tablet im sure BN went "CRAP!!!" and went to design a new NOOK

    • mastigia

      Actually the new nook tablet(s)...rumor is 2 of them...were being put together concurrently with the amazon fire.
      I got a kindle for xmas and it froze the same day and I took it back. The lady at the store told me to check out the nooks. Im like whats that one with the big screen? She had no idea but I got the nook color anyhow. Most awesome device I have ever used. My ipad doesnt fit in my pocket and is alot less fun to hack.

      Ill be first in line for the new nook tablet.

  • Roger

    When there are so many tablets that are available and not locked into a proprietary store, that can also have google, kindle and nook apps installed on it, I'm not sure why people still bother with one trick e-readers. Look what's happening to stand alone mp3 players vs just using your smartphone instead.

    • http://droidsamurai.blogspot.com PixelSlave

      Well, we wouldn't know, but the number doesn't lie. The Kindle Fire will become the best selling Android tablet ever. And, even though the Fire is the latest "hot" Android tablet, the Nook Color also sold in millions -- a number that some non-proprietary tablet makers dying to have. So, like it or not, there must be a reason why general consumers love them. Arguing with the number is meaningless. The key is to learn from it.

      • TA

        Well, a lot of the reason for that is low price plus openness. You wouldn't see so many Nook Colors being sold if it couldn't take stock Android.

      • ed

        its due to the market and how well established the market is..thats why the kindle fire has a good chance of success..its not being introduced into a new market, its just extending the ecosystem that it is already being provided by amazon..its part of the reason why the first ipad did well

  • CR

    B&N beat Amazon to the punch before, so it's not a surprise Amazon was determined to get the Fire out before the new Nook.
    The Nook is the best selling ereader, mostly because of the Kindle's limits on different formats. I didn't buy a Kindle, and I won't be getting a Fire. But I am interesting in maybe updating my Nook to this new Nook. And it's not because the Nook isn't great, I'm just tired of sharing with my husband ;-)

  • joke

    1. Kindle Fire doesn't have microSD slot that, for example, Nook Color has thus it is stuck with 6 GB usable internal storage unlike Nook Color that can get up to 32 GB card in. Kindles are made to be almost like a "dumb terminal" of the past to make sure you're tied up to Amazon's storage on the web (for which you need Wi-Fi connection to get to) and you can only store content you get from Amazon there, not other files. Quoting Amazon on Kindle Fire: "Free cloud storage for all Amazon content". Get it, Amazon content?
    2. The stats of how long the battery can last (Kindle Fire theory is 7.5 hours) are taken with Wi-Fi off. It will last only about 3 hours if you use it to access content from their Cloud storage over Wi-Fi.
    3. Amazon can spy on your web activity through their new cloud-integrated web browser of Kindle Fire.
    4. VERY IMPORTANT – lack of microSD slot means that if you decide to root your Kindle Fire, you’ll have to root the actual device thus there will be no coming back. On Nook Color, you can make it boot from a “rooted” microSD card and if you want to get back to the original Nook you can just take out the card and reboot.
    5. Kindle Fire doesn't have a camera.
    6. Kindle Fire has about 70% less usable screen area than iPad 2.
    7. Kindle doesn't support eBooks in ePub format that is the most used format in the world.
    8. Kindle app store contains only Amazon approved apps and it does not include (and will not include) Netflix app that iPad has and Nook Color is getting thus again you're stuck with Amazon content only.
    9. Amazon confirmed that you cannot download anything to Kindle Fire when traveling outside US.
    10. Amazon says it will review every app in its Appstore for Fire compatibility, as part of an automated process. Rejected apps will include those that rely on a gyroscope, camera, WAN module, Bluetooth, microphone, GPS, or micro SD. Apps are also forbidden from using Google's Mobile Services (and in-app billing), which, if included, will have to be "gracefully" removed. In terms of actual content, Amazon has outlawed all apps that change the tablet's UI in any way (including theme- or wallpaper-based tools), as well as any that demand root access.
    11. I'd recommend waiting for Nook Color 2 that is rumored to be released by Barnes & Noble shortly.

  • Geek

    The gadget market is driven by consumers not geeks. My own informal survey is if you ask people to describe Android or what the value is, most eye's glaze over. If you then ask about e-reader (Kindle, Nook) you will get a reasonable reaction and response.

    The I-Pad was not for the masses, its price and niche status made it a status buy.

    Amazon has a huge following with most if not all having a positive experience. B&N suffers from a small following in brick and mortar stores and is viewed as just a electronic book reader.

    Will Nook be viewed as superior to the Kindle Fire and be successful enough to keep B&N afloat, time will tell.