27
Oct
sony-ericsson-logo_no_ericsson

We heard that Sony was looking to buy Ericsson's half of Sony Ericsson earlier this month, and now that deal has come to fruition. Sony will purchase Ericsson's part of the joint effort that has been over a decade in the making for €1.05 billion cash. Aside from the obvious, the deal will also land Sony a cross-licensing agreement that includes access to a few "essential patent families relating to wireless handset technology."

The purchase will allow Sony to better streamline all of its current markets, including game consoles, smartphones, tablets, computers, and more into one unified subset of devices.

Ericsson: Sony to acquire Ericsson's share of Sony Ericsson
October 27, 2011, 08:16 (CEST)

  • Sony Ericsson to become a wholly-owned subsidiary of Sony and integrated into Sony's broad platform of network-connected consumer electronics products
  • The transaction also provides Sony with a broad IP cross-licensing agreement and ownership of five essential patent families
  • Ericsson to receive EUR 1.05 billion cash payment
  • Sony and Ericsson to create wireless connectivity initiative to drive connectivity across multiple platforms

Ericsson (NASDAQ:ERIC) and Sony Corporation ("Sony") today announced that Sony will acquire Ericsson's 50 percent stake in Sony Ericsson Mobile Communications AB ("Sony Ericsson"), making the mobile handset business a wholly-owned subsidiary of Sony.

The transaction gives Sony an opportunity to rapidly integrate smartphones into its broad array of network-connected consumer electronics devices - including tablets, televisions and personal computers - for the benefit of consumers and the growth of its business. The transaction also provides Sony with a broad intellectual property (IP) cross-licensing agreement covering all products and services of Sony as well as ownership of five essential patent families relating to wireless handset technology.

As part of the transaction, Ericsson will receive a cash consideration of EUR 1.05 billion.

During the past ten years the mobile market has shifted focus from simple mobile phones to rich smartphones that include access to internet services and content. The transaction is a logical strategic step that takes into account the nature of this evolution and its impact on the marketplace.

This means that the synergies for Ericsson in having both a world leading technology and telecoms services portfolio and a handset operation are decreasing. Today Ericsson's focus is on the global wireless market as a whole; how wireless connectivity can benefit people, business and society beyond just phones. Consistent with that mission, by setting up a wireless connectivity initiative, Ericsson and Sony will work to drive and develop the market's adoption of connectivity across multiple platforms.

"This acquisition makes sense for Sony and Ericsson, and it will make the difference for consumers, who want to connect with content wherever they are, whenever they want. With a vibrant smartphone business and by gaining access to important strategic IP, notably a broad cross-license agreement, our four-screen strategy is in place. We can more rapidly and more widely offer consumers smartphones, laptops, tablets and televisions that seamlessly connect with one another and open up new worlds of online entertainment. This includes Sony's own acclaimed network services, like the PlayStation Network and Sony Entertainment Network," said Sir Howard Stringer, Sony's Chairman, Chief Executive Officer and President. Mr Stringer also noted that the acquisition will afford Sony operational efficiencies in engineering, network development and marketing, among other areas. "We can help people enjoy all our content - from movies to music and games - through our many devices, in a way no one else can."

"Ten years ago when we formed the joint venture, thereby combining Sony's consumer products knowledge with Ericsson's telecommunication technology expertise, it was a perfect match to drive the development of feature phones. Today we take an equally logical step as Sony acquires our stake in Sony Ericsson and makes it a part of its broad range of consumer devices. We will now enhance our focus on enabling connectivity for all devices, using our R&D and industry leading patent portfolio to realize a truly connected world" said Hans Vestberg, President and CEO of Ericsson.

When Sony Ericsson started its operations on October 1, 2001, it combined the unprofitable handset operations from Ericsson and Sony. Following a successful turnaround the company has become a market leader in the development of feature phones by integrating Sony's strong consumer products knowledge and Ericsson's telecommunications technology leadership. The WalkmanTM phone and Cyber-shotTM phone are well known examples.

With the successful introduction of the P1 in 2007, Sony Ericsson early on established itself in the smartphone segment. More recently, the company has successfully made the transition from feature phones to Android-based Xperia(TM) smartphones. By the end of the third quarter of 2011, Sony Ericsson held a market share of 11 percent (by value) in the Android phone market, representing 80 percent of the company's third quarter sales. During its ten years in operation Sony Ericsson has generated approximately EUR 1.5 billion of profit and paid dividends totalling approximately EUR 1.9 billion to its parent companies. Prominent models include "XperiaTM arc" and "XperiaTM mini" which received 2011 EISA Awards, while recent notable additions to the lineup include "XperiaTM PLAY" and "XperiaTM arc S".

The transaction, which has been approved by appropriate decision-making bodies of both companies, is expected to close in January 2012, subject to customary closing conditions, including regulatory approvals.

As a result of obtaining full control of Sony Ericsson, Sony will consolidate Sony Ericsson from the closing date of the acquisition. The resulting impact of the acquisition to Sony's consolidated results for the fiscal year ending on March 31, 2012 is currently being evaluated.

Facts about Sony Ericsson
Sales (FY 2010)             EUR 6,294 million
Net income (FY 2010)    EUR 90 million
Number of employees     7,500 (December 2010)
Headquarters                  London
R&D sites                       Beijing, Lund, Silicon Valley and Tokyo
Market share                  11% in Android (FY2011/3Q)
80% of sales are smartphones (Android)

Cameron Summerson
Cameron is a self-made geek, Android enthusiast, horror movie fanatic, musician, and cyclist. When he's not pounding keys here at AP, you can find him spending time with his wife and kids, plucking away on the 6-string, spinning on the streets, or watching The Texas Chainsaw Massacre on repeat.

  • http://denh.am DrMacinyasha

    Say goodbye to good phones with unlockable bootloaders. Want proof? Check out the PS3's history.

    Heaven forbid they link PSN by-force to phones. Imagine if your Google account could be compromised because PSN is hacked... Again.

    • Miann

      Honestly, any company can be hacked. The CIA has been hacked many time (that we even know about) world governments have been hacked... nothing is totally safe, its up to you to make sure that you protect yourself.

    • http://verb0ze.net verboze

      I concur with Miann. While most systems tend to have very robust security mechanisms, the weakest link is usually the end user or the system administrator/operator; they can get careless, or may not necessarily understand the system and take actions that expose a hole in the security scheme.

  • Miann

    Personally I think this is great news. Sony products have always been very good in quality and they are not afraid to try new things (see 3d tv you wear on your head that just came out). Things like the playstation phone should have came out at least a year or two before it did, the problem was sony did not want to give that tech to another company. Only time will tell how much good this will do, but it has the potential to be a game changer for sony.