02
Oct

This is the latest in our Weekend Poll series. For last week's, see How Many Apps Have You Purchased In The Last Month?

The first of Amazon's two new Android tablets has officially been revealed (the second one is rumored to be coming out towards the end of the year), and features a 7" 1024x600 display, 1GHz dual-core CPU, 8GB of storage, and a heavily modified Android experience with an emphasis on Amazon's cloud services - all for just $200.

Given that the price of similar (but larger) tablets is still in the $400+ neighborhood (unless you want to compare it to the Nook Color or original Galaxy Tab, though both are substantially less powerful), will the lower cost yet powerful specs be enough to make the Fire the de facto standard in the tablet world? Will the heavy customization hold it back altogether? Or, alternatively, will the Fire serve as the spark that finally ignites (heh) the tablet price war and instead make Android tablets finally stand out to consumers, regardless of manufacturer?

With the Amazon Kindle Fire Light Up The Tablet World?

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Aaron Gingrich
Aaron is a geek who has always had a passion for technology. When not working or writing, he can be found spending time with his family, playing a game, or watching a movie.

  • http://www.fireforum.net wicked

    Typo: With = Will

    But to answer, YES. It will be a success.

    For those who pre-ordered one or planning on getting one, be sure to check out our new Amazon Kindle Fire forum by clicking on my name.

    • Hawaiian Princess

      I've already ordered mine the day it announced. im going to give it a chance...

  • Landrovan

    Yes, it will be a success. But it could be a greater success, if it was available outside the U.S.

  • boom1378

    It will be a success maybe gets the price of others to decrease too.

    • L boogie

      It's already begun as the HTC flyer went down to $300 though still running Gingerbread with honeycomb still in tow, Playbook also at that price (oh my!!) And even the 10inch tablets such as Acer & Motorola are coming down though this has always been Asus' vantage point. Black Friday shopping is gonna be fun this year and let's not forget that Amazon still has the 10inch firestorm/inferno/Pyro/blaze /scorch tablet looming on the horizon.

  • Chris

    Not many companies can emulate Amazon's strategy. The Fire will be successful because of its price point, but the other major players in the tablet industry, aside from Apple, are mostly hardware vendors; unlike Amazon, they can't derive enough money from related services to turn a profit.

    Many, like Samsung and HTC, have been trying to muscle into the content and media market with their apps, but they don't have the vast retail chain and brand recognition Amazon is leveraging to market the tablet at this price. This particular strategy is only viable in a walled-garden environment, where manufacturers can guarantee purchasers will have to buy further services through them, the same way Microsoft and Sony release their consoles as loss-leaders to make money on games and online services.

    • http://www.gigitsu.com GigiAUT

      Well said. I was just thinking the same thing as well.

  • Jake

    I think it will be as successful as the current Kindle has been so far. Which is very successful. Price point, great hardware, reputation, ecosystem, they've got it all.

  • Chris

    Looks like it's confirmed, if there was any doubt. IHS estimates the cost of each Kindle Fire to be approximately $210, with Amazon looking to make a $10 net profit per device once digital content sales are factored in.

    Not exactly the sort of ultra-high-margin product Apple goes for, but then again, that's exactly Amazon's strategy: scoop up the remaining non-Apple market.

    Source: http://news.punchjump.com/2011/10/02/kindle-fire-199-tablet-to-cost-amazon-209-says-firm/

  • http://lettersfromdave.wordpress.com daveloft

    It will not be a worldwide success as its only available in the US. Even if it captures 40% of the US market it will be no more than 10% of world's tablet market.

    This device will push Android tablet pricing down which will greatly improve Android tablet adoption worldwide.

  • JH

    Had to answer with "Amazon Kindle What?", since its not available in Europe. I really want one but once again Europe is left out - even if I got one from the US it wouldn't be fully supported in Europe. It really sucks!

  • http://www.promoteseo.com/android/ Ori

    IT's still only a 7" screen. We'll see what they really can do with a 9 or 10 inch one

  • Eric

    With tablets like the Playbook and HTC's 7" dropping $200 each since the announcement, I think that's where the trend is going.

  • Jimla

    Might do a bit in the US but worldwide I dunno? Amazon isn't that ubiquitous in Aus at least. I can't even use the amazon app store so what's the point....

  • Paul

    I can’t understand why the Fire is such a big deal. Yes the price point is nice, but there have been other phones around this pricepoint, like the Nook Color. I like that it’s $200 and dual core and if it’s extremely popular it’ll be rooted and custom ROM’s should appear quickly. But without bluetooth, microsd, camera’s or GPS it just seems besides the CPU why should I get it? The IdeaPad A1 for $200-$250 coming out in the next few weeks seems a better buy, it has GPS, Bluetooth, MicroSD, front and rear camera, etc. but nobody’s making a big deal about that one.

    • Eric

      Because the hands on impressions I've seen say it belongs in the same bin as the chinese knockoffs. It has some features encased in garbage, is the impression I've gotten

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