28
Sep
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All I could think after reading the announcement for Amazon's Kindle Fire tablet this morning was: "this is what we've been waiting for." Because it is. Amazon gets tablets, believe it or not. And despite the flagging success of the Amazon Appstore, the company has done what no other tablet manufacturer has even come remotely close to: matching access to Apple's curated content library (iTunes + App Store) at a price nearly everyone can afford.

Living In The Amazon Ecosystem

I buy my music from Amazon. I buy episodes of TV shows. I rent movies. I buy Kindle books - and I don't even own a Kindle. Sure, I'm not a big fan of the Amazon Appstore, but a free app a day is a great deal, and it's not like it's terribly lacking for selection in terms of major titles. And, it doesn't have a ton of spam in it. This is what people want: one-stop shopping. And for those of us in the US, Amazon's got it. Not to mention, it's just as good as, if not better than, Apple's library of content.

Other tablet manufacturers have piggy-backed on Google's growing library of movies and books (it's the largest e-library on earth), but Google Movies is only supported on a handful of (non-rooted) tablets, and Google Books has nowhere near the user base of Amazon's Kindle. There's also the lack of any decent music and television show purchase outlets on Android (aside from Amazon MP3 for music), and the fact that none of these things are very tightly integrated into any Android tablet on the market.

Amazon has clearly looked at what people do on tablets, and started creating an experience from there - meaning Honeycomb was not an option from the get go. They browse the web, they read, consume music and video content, and play games. The tablet isn't some computer stopgap - it's a portable entertainment system. People use them on trains, planes, at lunch, in coffee shops, and on the couch on a lazy Sunday afternoon. Amazon has eschewed the notion that tablets are about productivity, business, or communication. Cameras? Don't need 'em. 3G? I'll pass on another data plan bill. A giant screen? People want something they can hold while sipping on a coffee or talking on the phone. Android Market access? Let's face it, the Honeycomb-optimized Market (and yes, I know it doesn't run Honeycomb) may not be the ghost town it was 6 months ago, but the apps aren't exactly pouring in. And most of the really good ones are on Amazon's Appstore, anyway.

The naysayers will likely point at the "dated" OS (it's an older version of Android) powering the Kindle Fire, curse its lack of Google Apps, decry its custom UI overlay as an abomination unto Android, and declare Amazon's inevitable DRM an oppressive measure on par with exile to Stalin's Gulag. There's plenty of geeks (we're all geeks here, too) out there who probably won't buy one for all of the aforementioned reasons. But this isn't something for geeks. Much as the Kindle made eReaders affordable and accessible to the public at large, the Fire stands to do the same for tablets.

Do you think your mother is going to care that the Fire has a UI overlay if it still lets her read Jane Austen and watch Grey's Anatomy? Or that your 12-year-old will be really disappointed that he gets Angry Birds, but not the official Gmail app? Give me a break. The simplicity will make things easier for 95% of the population, and the Fire still does more than most people (like us) thought possible for $200 (maybe excluding HP's $99 TouchPad bargain basement blowout) - and that should scare the pants off every tablet manufacturer out there, Apple included.

Of course, the iPad's market domination probably isn't going anywhere any time soon. The Kindle Fire doesn't have everything it takes to topple what remains the only truly popular tablet among mainstream consumers. But if it delivers what it promises, it's sure going to make a dent, have no doubt about that. The price point for the Fire still has my jaw on the floor: $200 for a dual-core processor and an IPS display with strengthened glass? I'm getting one this holiday season - assuming they aren't sold out, as I highly suspect there'll be shortages.

The Amazon Model

So, why hasn't anyone else built anything like this? I think the plain truth here is that no one else could build a tablet like this (even Google), because no one else does what Amazon does. Its massive EC2 cloud computing and content delivery network along with a huge library of movies, TV shows (which has recently added free streaming Fox shows for Prime members), music, and books makes it a digital media mega-giant. The Kindle app for Android is pretty decent, and Amazon MP3 isn't shabby, either - but I always wondered why Amazon hadn't announced plans for an Android Amazon Instant Video app. And now I know.

It will be interesting to see if Amazon keeps Instant Video limited to the Kindle Fire - which seems very likely to happen because of licensing and DRM concerns.

Amazon can also justify what is likely a razor-thin profit margin on the Fire's hardware with the fact that almost every single person who buys one will be giving Amazon essentially overhead-free content revenue through their purchases of books, movies, and music. Why else would you buy one? And yes, as a side note, I understand the hacking community will have a very large interest in this thing, but they're a minority, and not really relevant to this part of the discussion.

Finally, Amazon's developers can optimize the user experience to exacting standards, because they know exactly what software the device will run for most tasks. This is a massive advantage over Honeycomb tablets, where manufacturers rely on Android to keep the user experience sailing smoothly for the most part, because 3rd party apps are doing the work. By writing its own apps (and using an open-source version of Android), and knowing the exact hardware they'll be running on, Amazon can tweak and tinker every aspect of the basic user experience to its satisfaction. No other Android tablet maker that is a real market player, aside from Barnes & Noble, has really done that. So, where does that leave those other Android tablet makers?

Manufacturers, We Need To Have A Talk...

I have a question for every other tablet manufacturer out there: Why in the heck do I want your $350-$600+ product anymore? I'm dead serious. What do I stand to gain? A bigger screen? That's not exactly a compelling reason, considering Amazon could probably pretty easily come out with a 9" or larger version of the Fire if they thought it would actually sell. Who knows, Amazon may already be working on it. Vanilla Android? Will Ice Cream Sandwich be that much different from (or better than) Honeycomb on tablets (we're guessing "no")? Better hardware? That gets us nerdy types excited, but if the Fire browses smoothly and plays HD video and most games, I'm not really concerned with the exact specifications - it just needs to work as intended.

I enjoy the freedom vanilla Android has to offer in terms of customization. But I'm not going to pay for that freedom, and honestly, it's only a matter of time until someone hacks the Fire to run stock Android, if you're that dead-set on having it be a "pure Android experience," as opposed to Amazon's walled-garden experience. But I have a feeling I won't need to go that route, because the Fire offers what I want out of a tablet anyways, all in a tightly integrated package with services I've used for years.

Sure, there's niche markets out there for rugged tablets,  "business" tablets (a market Windows dominates anyway), or keyboard tablets - stuff like that. But Amazon has gone for the regular, Internet Age Joe by offering not just the features we want, but a price we can easily stomach. And it's for those reasons that the Kindle Fire is the most serious Android competitor to the iPad we've seen to date, and by a country mile at that. I, for one, am absolutely thrilled about it. Not just for the Fire itself, but for the competition in the market that it's going to create.

Some say the Fire isn't a real tablet. That it lacks the features of one, that it's somehow "gimped." That's true to an extent. The thing is, I don't know that I want more in a tablet than the Fire offers. Android tablets right now have things I don't want, need, or otherwise care about. I don't look at the average Honeycomb tablet, compared to this, and think "I'm losing things that I will really miss." I think this is how tablets should be - at least for something marketed to the masses.

Anyway, cheers, Amazon - let's hope the Fire works as well you have me thinking it will.

David Ruddock
David's phone is an HTC One. He is an avid writer, and enjoys playing devil's advocate in editorials, imparting a legal perspective on tech news, and reviewing the latest phones and gadgets. He also doesn't usually write such boring sentences.

  • RBI411

    A couple things.

    1. I don't know how they do it, but Amazon provides free 3G data for their Kindle line. I'm assuming its through the use of magic. Would appreciate it greatly.

    2. Wish they woulda added a microSD slot. This thing is gonna get hacked to the nines but the storage capacity is a bummer.

    3. Also wish it had a camera. Just because.

    • http://www.cypher-sec.org thecolor

      I was under the impression through reading another report that "whisper net" is still available on the Fire, thus it sounds to me like the device will have 3G (whether it's allowable for surfing and other services or not, it may still be for apps, books, music and video).

      correct me if I'm wrong. I've read so many reports today, I can't recall the exact mention. Amazon seems to point it out on their Fire page here: http://goo.gl/2WDJL

      • David Ruddock

        Tricky. It sounds like the 3G chip is there, but it's only to keep your place in books and check in with the Instant Video DRM.

        Thanks for the link.

        • Steve

          That page refers to Whispersync (the method by which it syncs your data between multiple devices) and not WhisperNet (the actual 3G coverage). I'm guessing it just works over Wi-fi.

          Amazon can afford to give away free 3G on other Kindles because it's used primarily to deliver ebooks that you're buying from them. (While there is an "experimental" web browser and such, it's not really useful for most people, what with the slowness of the e-ink screen.) It's a relatively small amount of data, and it's probably easy to offset that bandwidth cost with what they're making off of the purchase.

          With the Fire, on the other hand, they offer cloud-stored music and video as well as a nice web browser -- that would eat up a lot of 3G bandwidth really quick. It'd be nice if they kept the 3G around just for ebook purchases, but that would no doubt add to the cost of the unit, and would also probably just confuse people.

    • Rob

      1. From what I understand, the 3g delivery on your kindle is from a contract they have with ATT. I don't know where to read that, but I do remember reading it no promises on how true it is.

      2. I agree about additionalemory slots. I can't imagine only having 8gb anymore.

      3. I'd like to hear good reasons for cameras. A front facing camera would be cool for video chat, but with smartphone cameras everywhere, I don't think I'd ever use a camera in a tablet.

      • http://ianargent.blogspot.com Ian Argent

        Need camera to scan qr-codes. That's the only this I use the camera on my transformer for.

  • Peter

    An excellent article with excellent points. Between the fire sale of the HP Touchpad and now this, paying $600-700 for a Motorola Xoom seems insane. Until an Android tablet can come close to functioning like a netbook, they need to reconsider their prices and marketing strategy.

    • Bharath Yadav

      Try Asus Eee Pad Transformer TF101.

      • Billy Mays

        +1 on that. I love my TF

    • Jon Garrett

      I paid $500 for my Galaxy Tab 10.1 and it was worth every penny.

      While I understand that some people don't want to spend $500 for a tablet, I don't want a tablet that's stripped down for the sake of price.

  • MedioGringo

    I actually think all this hoopla will die down after you guys realize what having no youtube app or no maps app is like on a supposed media consumption device. Also, before you rag on OEMs, remember that Amazon is selling these at a $50 loss. So to turn any kind of profit, you'd need to be selling an identical tablet for a minimum of $251.

    This Fire is basically a Kindle+, which at $199 is pretty appealing. Remember - the basic Kindle touch without ads is like $140, so why not spend 60 bucks more on something that can do so much more? I think the real market for this product is not as an ipad or galaxy tab competitor, but as an up-sell for Kindle buyers.

    • http://www.AndroidPolice.com Artem Russakovskii

      Very good reply - exactly what I think of the situation. David, Cameron, and I argued about this - you can see the outcome above.

    • David Ruddock

      So, you're saying YouTube, which very much *will* work in Amazon's Silk browser because it has flash support, will be worse because it's not in app form? I'm not convinced at all. The tablet is meant for full-size web pages, and i'm sure it'll be just fine.

      Google Maps should also work in the browser, in theory, and I don't think it's very necessary to the tablet experience to have the app.

      I get what you're saying, but this thing isn't "gimped" to be a Kindle+ as you say, it's meant to be a full-on budget competitor to the iPad and other Android tablets. Amazon wouldn't have an Appstore if this wasn't the case.

      • MedioGringo

        Flash in the browser sucks on my EVO 3d and is much better in the youtube app. But to that point, youtube's mobile app is pretty good, so you may be right that the app isn't necessary. Google Maps however, is not usable thru the browser on a touch device.

        Still, I strongly disagree that this is meant to be an ipad competitor. This is purely an Amazon media consumption device and is priced as such.

        Amazon isn't saying "look, we make a ipad too, only it's cheap!"

        What they are saying is "if all you're gonna do is play Angry Birds, watch 30 Rock, read Bossy Pants, listen to music, and surf androidpolice.com, why not have a device that can only do that for 200 bucks?"

        They're taking the most used features of the ipad and offering them up at a price point that is, at least initially, a loss.

        But I really think comparing this thing to any other tablet is missing the point. It's something else completely. An Android tablet should also be a productivity device (even if Honeycomb isn't there yet). This is a toy. I'm not saying that's bad. I might get one. But even the ipad is more than just a toy, not to mention an Android tablet (robust USB support in ICS, support for editing Excel and Word docs etc...)

        Android and iOS tablets are striving to be a one stop shop for all your portable computing needs. Amazon is saying "forget that - we all know that what you really want is just a sweet toy at a reasonable price."

        Maybe they're right. Maybe laptops make tablets redundant and Google is barking up the wrong tree.

        At any rate, I can't wait to play with one.

        • Sagarious

          I agree. It's almost as simple as Let's make a Kindle Color. And they have the means to deliver a few other simple services Amazon already offers and keep it cheep.

          In my opinion my android phone is already my small device that provides all this, but I'm sure they will still have a market for the Fire.

          I compare it to my choice to buy a Chromebook over a new laptop. 95% of what I do is on the web anyway, so I went with a Chromebook. Sure I can't do everything with it, but if you use all the Google Apps - you really cut down on your limitations anyway. How many times do you wait for your laptop to start up just to open your browser and surf for an hour and use nothing else on the computer.

          I am not sold on any tablet yet with my frustrations of touch screen typing and not all that convenient portability over a laptop. The biggest benefit to me is battery life, which I have in my Chromebook.

          However, Amazon Fire seems like the first tablet worth it's price. With any tablet we can all say we would "want more" why not get one that give you 95% of what you do for half the price.

  • wirbly

    Do you know for sure that it's running 2.3? Everybody else is saying it runs 2.1. Of course they probably all copied the same press release, which could have incorrect data. Google "kindle fire android 2.1" for links.

    • David Ruddock

      That's my bad - I somehow thought I read that somewhere. It's unconfirmed presently what version it runs, fixed!

  • Waazzupppp

    Been saying this exact thing forever... Tablets have a screwed up place in the manufacturers hearts. A tablet to HP and Dell is an accessory, to Toshiba the same... Most people aren't replacing a laptop with a tablet, but the manufacturers think they are.

    The tablet is a big PDA, just like the iPaq, Axim or Palm units that came before smartphones. We watch movies, read books, browse the Internet and check email.

    Amazon got it right and they will sell a bunch of these!

  • Frank

    Amazon, the new Apple. Don't need another Apple. :(

    • Tyler Brainerd

      At $300 cheaper, with more and better services and the ability to use your content easily on all devices you have?

    • JCS

      Amazon is more business than brand...

  • lincthra

    For me, the lack of SD slot is a much bigger killer than the other things. That being said, I'm not willing to pay hundreds of dollars more JUST for an SD slot. My all in all solution at the moment? I don't own a tablet because I can't find one that would make me happy. lol.

    • xFKNxWillisx

      I agree with this...my android phone does everything i want right now. i purchased my girlfriend a nook color, but i ended up rooting that because B&N failed(IMO) on the update. i felt it was still lacking on what it should have ended up being in the end. more than just a pretty ereader/paperweight. i did like the expandable storage for one thing. thats a must to most of us now a days anyhow, unless it comes stock with 32/64gb of memory. but then you're going to $$$$ out the nose again.

  • Tyler Brainerd

    Exactly right. They got right what everyone else has gotten wrong. Actual specs don't matter. It's cost vs benefit, and the benefit of a real content delivery device is far and above specs. And the company that can provide content will profit from the content far more then the hardware. Watch as Amazon kicks out a 10.1 with cameras in a few months for $400, and people will keep right on buying from then, because it's a full content device, easy and without difficulties.

    • David Ruddock

      I agree, a beefed-up version seems almost inevitable. It'd cost them, what, $100+ to put in a bigger screen, battery, faster processor and a 2MP front-facing camera? People would go nuts.

      The potential here is big, and I think Amazon is very aware of that.

      • http://www.cypher-sec.org thecolor

        ...and with positive results from those who buy the first Fire, it will only boost interest in all the things it may be capable of not to mention the "word" that it's capable of more in the hacker world, despite whether someone actually buys it for that or even attempts it on their own. Market that it "can" and someone will be swayed.

      • Donato Orlando

        Yup i can see it now the Kindle Firestorm. The 10" brother to the Kindle Fire. But I think Amazon hit the nail on the head with this. As long as it's easy to use and stable Amazon should have a winner.

      • Tyler Brainerd

        Definitely. This will be easy to scale, because the cost to amazon is hardware only, and they bring in the profit through content. Just like apple. Other companies can't compete because they have no real content

    • Billy Mays

      That's how Apple is able sell so many iPads. Regular people don't care about specs, its all about what can it do and how easily can it do it and what is the cost. Base iPads are starting at $499, how much was the Xoom when it came out...$800!?!?!?. Better specs than an iPad but lack of apps at the time and $300 more, its easy to see why not to many people picked it over the iPad.

  • Billy Mays

    I bet a camera will be added in the next release. Apple said a camera wasn't needed when the first iPad came out, enough people complained and now we have facetime on iPad 2.

    • xFKNxWillisx

      I agree with this completely. My Android phone does it all for me now. I bought my girlfriend a nook color and ended up rooting it because B&N didnt get that right either. Can't please everyone all the time....

  • http://www.christiantechsaz.com Aaron

    Eh, it might be ok for some e-books, light email and some light internet browsing. It won't be ok for work, and I use my tablet for work. Exchange, VPN (Cisco Annyconnect), TV-out for monitor support, 4G(3.5G), and a 10.1" screen, etc. Anything less is just too little for me.

    This will definitely be a niche device, something for Grandma and Grandpa, Soccer Mom's and dad's, but it will be a harder sell for a hardcore Linux admin who has to support over 200+ servers at any given moment.

    I will be picking this up for a toy to hack on (since I missed out on the HP touchpad boat), CM7|8 will definitely get ported, not worried about that. It'll just be a matter of time.

    TBH, I'm perfectly satisfied with Kindle on Android. I don't really buy music, I have Google Music to stream my CD collection. So while I can see this is appealing for some users, for me, I use mostly everything Google, which more and more people are doing anyway. So that could be a snag in pulling people over to Amazon. I know a lot of people use Amazon, but since Google has pushed it's services on Android since the beginning, it's going to be harder for Amazon to break some of that foothold.

    In the end, the numbers will show themselves and I do think this device will sell a lot of units. But in the end, I'm not sure how much it will win out over Google and Apple.

    • Donato Orlando

      Not knocking you, but you're calling the consumers this is aimed at the niche market and not the hardcore Linux Admin the niche market?

      I still think people looking at the Kindle Fire as a tablet is wrong. It's a media consumption device, plain and simple.

      • http://www.christiantechsaz.com Aaron

        Well, you know what I mean. :P I know where you're coming from, but it is what it is. Amazon is very clearly selling it as a tablet and to boot, to compete with Apple and Google. I'm fine with the competition. Maybe that is Amazon's undoing in this matter? Just playing devil's advocate here.

        • Chris

          You do kind of undercut your argument by saying you're going to buy one anyway, though.

  • UKAndroid

    A Kindle has excellent battery life and can be read in bright sunlight. The Fire fails on both these counts and I can't see why everyone is getting so excited about a crippled Android device. Maybe it's the price - maybe it's the hype. It can't be the content available as that is already available on other devices.
    If I want a reader, I'll buy a Kindle and if I want a very capable media player then I'll get an Archos.
    That being said, my next device will probably be the Samsung Note!

    One more thought - as a UK user, the Amazon market is only available in North America so it's a no go in Europe at the moment. I daresay all sorts of licensing deals have yet to be completed before the Fire will be sold in Europe.

    • Donato Orlando

      It's the price, and the fact that it's designed for your grandmother and mother to be able to pick up without an instruction manual and download a book, song, game without having to get too deep into learning Android.

  • Amish Crusader

    I'm happy with Amazon's mp3 service/player/cloud storage/app store. Amazon has eschewed a lot of the cruft and used K.I.S.S. along with a very useable UI.

    This is going to do amazingly well. Also, IPS. Mmmm.

  • nerdshowandtell

    I think a lot of kids who's parents were going to get them an iPad to share this christmas are now going to get two+ of these Kindle Fires.. They will take the kids play toy/learning toy market right away from Apple..
    As far as taking marketshare away from honeycomb or full android tablets, I don't see it that way, at least not in the current state of things..
    Looks to me this Kindle Fire targets the same customer that the iPad targets... The current customer type of Honeycomb tablets, not so much.. I think it will help Android tablets tho more then hurt.. I see mom and dad having a Full Honeycomb tablet for work, widgets, etc., and then getting the kids Kindle Fires, and then being able to use the same apps from Amazon's appstore on the devices.. One big happy android family.. Anything that takes away that mindshare Apple has on the average person and says its powered by android is a WIN for Android in my book.

    • Phil

      Best analysis I've seen so far. People wanted cheaper tablets without being crippled. This will sell to folks that wanted an ereader...not a tablet. Its in a market where it can fail. People invent reasons like needing a media consumption device to justify an ipad purchase because they WANT an Apple ipad. People snapped up that Touchpad because they got a full function tablet for ultra cheap. Lets not fool ourselves into thinking the Fire fits either of these markets. The first doesn't exist and its not a fully functional tablet on the cheap. And its not even that much more of a media device as all of these services are avialable to.Android anyway. Video can be watched via flash.

  • David

    I'll continue to use my Nook Colour (which has an SD slot and honeycomb).
    May get the fire for my parents.
    Great article.

  • Ignacio armijo

    I know I will be getting one for the house (mom and siblings mostly) I most definitely look forward to playing with it to see if I like it enough, but I truly believe it's more than enough for my mom and the kids in the house

  • http://riseandprime.com Nick Adams

    Since it's Amazon-only there is no Netflix, Hulu, or Spotify on this. Media consumption? Only if its from Amazon. No thanks. Give me this exact tablet running ICS please. And I'll gladly pay an extra $50 to have it.

    • Perry Ahern

      This is not correct. It's not Amazon only, it's Amazon focused. As seen in some of the demo videos, representatives state that it runs Netflix, Hulu, and other media apps.

      • http://riseandprime.com Nick Adams

        Video or it didn't happen. It runs the amazon app store and doesn't have access to the android app store. The amazon app store does not have any of the apps listed in my initial post. Prove me wrong. Pretty sure Netflix would have been a major selling point if it actually had access to it.

  • don patton

    the only thing the fire has on the ipad is price. But you get what you pay for. The fire can't hold a "candle" to the ipad in features and capability nor any other honycomb/icecream sandwich tablet.
    If I wanted a ebook reader, I would by a Nook. And I have NO desire to watch movies on small screens. No gps, no camera, no micro sd slot, no compass.
    NO thank you.

  • musashiken

    No thanks. Amazon services and products are mostly US only. Means balls to us living outside of US.

    I'd sooner buy a frisbee from Amazon that actually ships overseas.

    • thierry

      I liked your comment! Seriously, this Fire is only interesting if Amazon makes its whole ecosystem international and not US-only. And UK is not enough to call it international!

  • Mark

    What a bunch of hogwash. Keep telling yourself that to make yourself feel good about your future purchase.

  • someone

    The article states that the fire has a walled garden for applications. This is not correct. There is a garden, but it will still have the Android "other sources" from what I understand.

  • Rick222

    The Fire must be looked at as a content management device exclusively. It is fatally flawed for any other uses by the lack of storage and a microphone.

  • RomeSC

    I have many friends with iPads and even iPod Touches (the shame!) that all use the FFC for videochat. There is no way amazon would be willing to lose $50 per unit on these instead of $55 to throw in even a VGA Front facing cam.... unless of course they are really taking a page from Apple's book and already planning a Kindle Fire 2 complete with cameras.

    Mark my works, within 10 months of the release of Kindle Fire they will be announcing the release of Kindle Fire 2 with camera's and potentially a microSD slot.

  • http://stuarthalliday.com Stuart Halliday

    Ordinary folks will buy this in the millions. Because it will be far easier to use than vanilla Android.

  • http://www.overlocked.com/ Auctioneer

    This looks pretty good for the price

  • Paul

    I can’t understand why the Fire is such a big deal. Yes the price point is nice, but there have been other phones around this pricepoint, like the Nook Color. I like that it’s $200 and dual core and if it’s extremely popular it’ll be rooted and custom ROM’s should appear quickly. But without bluetooth, microsd, camera’s or GPS it just seems besides the CPU why should I get it? The IdeaPad A1 for $200-$250 coming out in the next few weeks seems a better buy, it has GPS, Bluetooth, MicroSD, front and rear camera, etc. but nobody’s making a big deal about that one.

    • Evan’s mom

      Thanks. Been reading these posts waiting on someone to say what's better for the price. I mainly was looking at the fire for my 6 yr old (angry birds & kiddie reading & movies). The ideapad sounds like it'll do everything the Fire will, correct? Plus w/ more capabilities. Does it work off of wifi?

  • http://nakedgoat.org nakedgoat

    OK settle down kids, first of all I own a GT 10.1 - great! But my mother loves her first gen Kindle so I bought her a fire, for many reasons, and one of them being in a week after it's out hello android market soon to follow it, there will be custom ROMs... this is an android OS... why NOT buy one?! especially for kids and mothers and people that are 100% tech savvy

  • http://nakedgoat.org nakedgoat

    Oh yeah and the iPad can "suck my balls" -Eric Cartman

  • Tamika

    all i want to know is would i have to buy a data plan to have the fire ?

  • Chris

    My question is whether Google will develop apps for the Amazon store such as Google Music(of which I am an avid fan), Gmail, etc. I can see an incentive if the user-base is significant enough as many are predicting. I have faith in Google.

  • Helen

    You REALLY think you get unlimited, free, lifetime 3G web browsing... just because AT&T is being generous????

    No.

    The 3G is only for *EXTREMELY* limited book transfers. (You pay very high prices for the books.)