With other carriers (such as Verizon and AT&T) cutting their unlimited data plans, rumblings have understandably emerged that Sprint may be planning to follow suit.

That, fortunately, is not the case according to Stephen Bye, Sprint's Chief Technology Officer. Bye addressed this topic while speaking to those attending the GigaOm Mobilize Conference in San Francisco yesterday.

Bye indicated that Sprint sees its dedication to unlimited data as a differentiator from other carriers (except when it comes to mobile hotspot, evidently), explaining that not all unlimited subscribers use the same amount of data, as well as the fact that tiered data plans carry hidden costs related to customer care and support.

While Bye seemed to adamantly affirm that Sprint would be sticking to its guns when it came to unlimited data plans, he acknowledged industry pressure to do otherwise, emphasizing that "there's a challenge for all engineers to work on how to get the cost structure down."

Some may raise the valid point of the fiscal strain of deploying a 4G network. As cnet reports, Sprint's partnership with LightSquared (an LTE wholesaler) provides a basic roadmap for deployment of a network that can compete with Verizon and AT&T. That being said, Sprint's network still has more catching up to do in terms of modernization, the effect of which is yet to be seen.

No one can say for sure whether Sprint will continue this line of thinking indefinitely, but subscribers (and prospective customers) can rest assured that unlimited data will stick around for the foreseeable future.

Source: cnet

Liam Spradlin
Liam loves Android, design, user experience, and travel. He doesn't love ill-proportioned letter forms, advertisements made entirely of stock photography, and writing biographical snippets.

  • Melissa

    Yesssssssssss. :)

  • Matt

    Sprint's network is more modern than people think.

    Why do you think Verizon's LTE's 3G/4G switching issues have been going on for almost a year now (Yes, almost an entire YEAR - http://www.computerworld.com/s/article/9200839/Modem_hand_off_from_3G_to_LTE_can_take_two_minutes_Verizon_says )?

    TD vs FDD. Look it up.

  • Guest

    Saying one thing, doing another.

  • Duffin

    Yeah, because there's never been a company that publicly announced something and did the complete opposite. Don't mean to get political, I'm just tired of not feeling I can trust /any/ companies anymore...

  • Casey

    If Sprint had better coverage where i live, i would use them. Unfortunately im stuck with Verizon and my Thunderbolt.

  • noname

    wimax is a fantastic technology for coverage in urban environments where deploying large numbers of towers aren't such an issue.

    Hopefully their LTE rollout will go smoothly and they'll be able to benefit from both technologies going forward.

  • Neil

    WiMax is mostly a failure when I live 1000 ft. from a tower, and inside my house it drops to 3mb/s at most... usually lower, and very inconsistent. Good thing I have wireless.
    Now, if they would just tell us when the LTE is coming, or even starting, that would be great. And then we get to wait on the new LTE phones. I'm holding on to my EVO until they go LTE.

    • http://ericcamil.com Eric

      I'll be holding onto my EVO after they go LTE. WiMax here is a joke as well, it's not the speeds that are aggravating (though compared to LTE disappointing) but the battery draining while using WiMax.

      I think everyone on Sprint would like to see a dual radio WiMax/LTE phone, that's dual core and with an NFC chip.

  • https://profiles.google.com/ISantop Ian

    They do have a 5GB cap on 3G data, though I suspect it's only there for legacy reasons, and people have forgotten about it. 4G/WiMax data usage is unlimited, and who wants to download 5GB on 3G anyway?


    Why do people always have something negative to say. If you don't like Sprint then go to another carrier. You people will never be happy. There is no perfect phone or even a perfect network. Cause if there was then we would only have one carrier. So as for me I'll stick with Sprint not matter what. I get what I pay for and happy with that. HTC 4G is still the best phone. I don't care for some childlike 3D. So I will stick to this phone and carrier.

  • RockingmyEvo3D

    Bottomline here sprint is the best carrier with the best dualcore devices on the market period. On October 7th people will find out exactly how great sprint will be they was smart enough to future prove there devices for this upcoming new network. Hold tight evo owners get ready for some serious happiness...http://www.networkworld.com/news/2011/083011-sprint-iphone-lte-250241.html

  • Rob

    Personally my rooted HTC EVO 4G running CM7 works just fine for me. Ditching the Sense UI and having the freedom to tweak the phone is a blessing. My phone has more memory, runs faster, crashes less and as far as I can tell connects better to Sprint's voice and data networks at lower signal levels. My next phone will be LTE, but honestly the amount of time I spend surfing or downloading is minimal. I'd rather have access to unlimited data for wireless tethering for when I bring my personal laptop to work and cannot connect to corporate Wi-Fi or am in the field and have no corporate network available. Any serious web usage or downloads wait until I get home.

  • Jay

    For me, I use my Evo 3D 4G for my main ISP and can't be any happier. I get speed up to a 1MB/s with one bar. Happy...