07
Sep
top_story_Impulse_4G

While Verizon just announced the most powerful device to hit its 4G LTE network to date, AT&T decided to keep the announcements a bit more budget-friendly by dropping the news about the Huawei Impulse 4G, a phone geared towards feature phone users that are looking to jump into the smartphone ring.

top_story_Impulse_4G

The Impulse is a mid-ranger with a 3.8 inch touchscreen, a 5MP rear shooter, and Android 2.2 all running on AT&T's HSPA+ network -- not a powerhouse by any means, but you can't really expect much more from a $30 device. It is expected to land on Ma Bell's sales floor beginning on September 18th, but keep in mind that it will require a data plan, instantly making that ultra-low pricetag a bit less appealing (unless you already have a smartphone contract).

Full press release:

DALLAS, Sept. 7, 2011 /PRNewswire/ -- Working 9 to 5 during the summer season can make anyone reluctant to spend that hard-earned money.  Now, smartphone customers can have a cutting edge smartphone at an exceptional value -- the Impulse 4G™ from AT&T*.

Key Facts

  • Beginning Sept. 18, the Impulse 4G will be available for $29.99 with a two-year contract through AT&T stores, online at att.com and through select national retailers.
  • The Impulse 4G from AT&T offers unbeatable value for those wanting to take advantage of the capabilities of an Android™-powered smartphone at a lower cost.  The Impulse makes it possible to surf the web, watch videos, check emails and stay engaged with social media from a phone at an affordable price.
  • Impulse 4G includes a 3.8" touchscreen and the ability to record HD video.

Appearing in AT&T TV spots starting Sept. 18 and notably AT&T's first smartphone from Huawei, the Impulse 4G doesn't skimp on features despite its unbeatable value.  Running the Android 2.2 platform and sporting HD video recording, a full touch screen and 5-megapixel camera, Impulse 4G meets mobile needs and can be paired with a Data Plus plan, with 200 MB of data for just $15 dollars.

Device Specs and Key Features

  • 3.8" Capacitive WVGA Touchscreen
  • Operating System: Android 2.2
  • 5MP Camera with auto-focus, flash, and 720p HD video record
  • Wi-Fi with access to AT&T's Hotspots
  • GPS Navigation
  • Dimensions: 120mm x 65mm x 11.6mm

Quotes

"Smartphone sales are exploding as consumers realize the value of having the Internet and a wide array of apps available at their fingertips," said Avi Greengart, Research Director for Consumer Devices at Current Analysis. "However, the economy is challenging, and some consumers simply can't afford a flagship smartphone. The Huawei Impulse 4G from AT&T is priced like a budget smartphone but brings a much larger display and higher resolution video recording than other Android phones at this price point."

"These days we're all looking for ways to get the most for our money and the Impulse 4G from AT&T does exactly that," said Jeff Bradley, senior vice president, Devices, AT&T Mobility and Consumer Markets.  "The Impulse 4G gives consumers another option to enjoy the benefits of a smartphone at an exceptional value."

"This is an important milestone for Huawei," said Cui Jiangao, President of Huawei Device USA. "As we introduce our first smart phone for AT&T, we believe the Impulse 4G will allow consumers to experience the best of AT&T's applications. We are committed to working with AT&T to create influential devices that will provide user-friendly mobile experiences."

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

4G speeds delivered by HSPA+ with enhanced backhaul.  Not available everywhere. Deployment ongoing.  Compatible device and data plan required.  Learn more at att.com/network

Important Information: Limited-time offer. Mobile broadband coverage and other coverage not available in all areas. See coverage map at store for details. Two year agreement with qualifying voice plan and a minimum $15 a month smartphone data plan required. Subscriber must live and have a mailing address within AT&T's owned wireless network coverage area. Up to $36 activation fee applies. Equipment price and availability may vary by market and may not be available from independent retailers. Early Termination Fee: None if cancelled in the first 30 days, but up to $35 restocking fee may apply to returns; thereafter up to $325. Some agents impose additional fees. Other conditions and restrictions apply. See contract for details.  Sales tax calculated based on price of unactivated equipment.

AT&T Hotspots Requires a minimum $45 monthly DataPro 4GB plan.  Devices connected to your Mobile Hotspot use data from your DataPro 4GB plan. Overage charges of $10 per each GB provided apply if the included monthly data allowance is exceeded. The number of devices you can connect depends on your device. Performance may vary depending on the number of devices connected and other factors.  If you do not use a password, others will be able to use your Mobile Hotspot connection.

Cameron Summerson
Cameron is a self-made geek, Android enthusiast, horror movie fanatic, musician, and cyclist. When he's not pounding keys here at AP, you can find him spending time with his wife and kids, plucking away on the 6-string, spinning on the streets, or watching The Texas Chainsaw Massacre on repeat.

  • Andrew – Des Moines

    This is where Android's growth is - mid range phones. Keep your eyes open for one of these with a feature phone data package option. Apple will never get close (or WP7 for that matter) if Android can drill down and saturate the feature phone market.