During his time on-stage at the Salesforce.com Dreamforce conference, Eric Schmidt (Chairman and former CEO) of Google said that the company's purchase of Motorola is about more than just patents, as has broadly been claimed.

We did it for more than just patents. We actually believe that the Motorola team has some amazing products coming....We're excited to have the product line, to use the Motorola brand, the product architecture, the engineers. These guys invested the RAZR. We know them well because they're Google Apps users....[We like] having at least one area where we can do integrated hardware and software. [via]

Does it make sense for Google to enter the hardware industry? There are certainly upsides (finer control of the Android experience on their end, and a bargaining chip to help keep other manufacturers competitive) and downsides (Google isn't very experienced in the hardware industry). Clearly they think it's in their best interest, though, and Google has a pretty solid history with this sort of thing.

One thing we can say for certain: the "Googorola" tie-up brings the company one step closer to Phase 4 of their plan for global domination.

[Source: Bloomberg]

Aaron Gingrich
Aaron is a geek who has always had a passion for technology. When not working or writing, he can be found spending time with his family, playing a game, or watching a movie.

  • Chris

    I think it can be smart and can eliminate all of this fragmentation and put more pressure on the OEM's to update their phones and not add their skins that slow everything down including updates.

  • Asphyx

    It makes a ton of sense from an innovation standpoint.

    Apple was able to do what they did because they were designing the hardware AND writing the software to support any feature they wanted to put into that hardware.

    In the past if a manufacturer (ie HTC) wanted to add some new innovative feature (ie front facing camera, multitouch screen) they had to hope or wait till MS had written the support into the WM OS they were using to power the device. So as ambitious and innovative as they may have been they were limited in what they could do because they only controled half the proccess.

    Google now can compete directly with Apple as it can innovate in both the hardware and software without having to rely on outside partners.

    And they purchased one of the best hardware manufacturers out there!

    So this basically puts Google into the same innovation cycle as Apple. They can tell Moto to design a phone that has X, Y, and Z and build the software to support that.
    Since they are miles ahead of Apple on the software development they could really take away the one advantage Apple has had since getting into the Phone market. The advantage of being able to design both the hardware and software to exacting specifications and feature set!

  • brendon

    Eric just has a hardon for the blackberry keyboard. I really hope Motorola brings a nice bb keyboard to a powerful android device with at least 3.5" display

  • L boogie

    And I don't think the world would have time to respond to phase 5 of google's global domination plan, it would be too late..... The purchase can be used (and would be) as a template for future android hardware/ software specifications which would create timely updates without manufacturers/ carriers bs and eradicate fragmentation as well as incredibly efficient next-Gen hardware to enjoy those sweet android goodies

  • Genjinaro

    Awesome, BUT:

    This is probably the dumbest thing Eric let slip, don't publicly announce this! WTF?


    • Mei

      Yeah, I was thinking same thing. He's such an idiot for making that comment. First, Google should not be getting into hardware business. Now, that he confirmed Google is interested in it (Motorola products), likely phone manufacturers (Samsung, HTC, Sony, etc) will look at other alternative platforms to put on their phones, just to keep Google (android) platform in-line and from taking over the whole market. Can't have Google owning and dominating both the software and hardware market (android smartphones & tablets). Sure, Samsung said they are not interested in webOS, but with Eric making this comment, they just might change their mind if they decide to give up on their Bada platform.

  • Chris

    Perhaps the more interesting discussion is what Google will do with Motorola's other manufacturing businesses. They now have most American cable companies hostage, as Motorola provides their in-home boxes. That could give Google TV a major inroads into the home market it has so far fizzled in.

    Now if only Google could work to get Hulu and other content providers on board, since heretofore they've blocked Google TVs from accessing their content.

  • Ribbys

    IMO this is a perfect match. Google makes great software, and Motorola generally hasnt been doing that.

    Motorola's hardware is near top class, and with Google's might they can perhaps do some better partnerships for top components now also.

  • Andrew

    haha hilarious
    ..why not "Moogle"?

  • https://me.yahoo.com/a/VISpgo4_htQAROI1dQS5wX1NzdU-#422fd Me

    To bad a lot of people will never touch another MOtorola branded phone due to how bad they have been with supporting amongst other the RAZR...  And they just delayed ICS.. AGAIN... 

  • instinct

    3 years later, everyone says it was for the patents.