Last Updated: September 1st, 2012

Google's Executive Chairman Eric Schmidt delivered the MacTaggart keynote lecture at the Edinburgh TV Festival last Friday - the first time a non-TV exec has been invited to do so. In his address, Schmidt indicated the UK as being "among the top priorities" in Google TV's European launch next year.

Google TV experienced a rough beginning, facing suspicion - and blocking - from some of the top broadcasting networks in the US. The platform initially faced criticism because some broadcasters felt that Google was "stealing their advertising revenues without contributing to the cost of making programs," Reuters reports.

Schmidt looked to dispel suspicions in his address, pointing out that Google seeks to "support the content industry by providing an open platform for the next generation of television to evolve, the same way Android is an open platform for the next generation of mobile."


There is no word yet on who will manufacture Google TV boxes for the European market, but Reuters speculates that Google's recent purchase of Motorola may or may not point to a future interest in manufacturing the boxes.

While Google TV seems to lack momentum in the United States, thanks in part to dominant cable providers in the market, the announcement of a European launch - in addition to the planned SDK update - may point to an upswing for Google's venture into the television market.

Source: Reuters

Liam Spradlin
Liam loves Android, design, user experience, and travel. He doesn't love ill-proportioned letter forms, advertisements made entirely of stock photography, and writing biographical snippets.

  • Zomby2D

    Now if they can just start selling them in Canada. That's much closer to the US than Europe is and still nothing.

  • eric

    "but Reuters speculates that Google's recent purchase of Motorola may or may not point to a future interest in manufacturing the boxes"

    I think this might be the most worthless speculation in the history of reuters if that is a quote.

  • http://tysurl.com/BsEnQ4 CaoMing

    Looking at the truth is irritating but inevitable.

    Google's Eric Schmidt and Sebastian Thrun had involved themselves into crimes which had endangered human lives.Anyone trying to excuse them is getting into such crimes as well.

    0. Here is the latest development about Stanford student May Zhou's case when someone said the case was closed.

    Eric Schmidt had threatened my life with the death of May Zhou for sake of Sebastiant Thrun. [
    http://bit.ly/mayzhoucase ]

    1 ... Investigation from authorities on my tip confirms that MayZhou's case is actually a murder instead of the initially ruled suicide by police, and that it is people on Schmidt and Thrun's side who's behind May Zhou's murder case in order to threaten me and to terrorize Stanford. And the power on Thrun and Schmidt's side did try to plot a murder on me while I was in California. Before the case could be ultimately clarified in public, neither Thrun nor Schmidt's name is clear in such plotted murders ... [ http://tysurl.com/BsEnQ4 ]

    2. Message to The Hill, see Comments part in [ http://bit.ly/schmidttt ] to tell what's Eric Schmidt's problem.

    • Martin

      Not the place for a rant....nothing to do with the article at hand!!

      • http://www.androidpolice.com/ Artem Russakovskii

        It's actually a common spammer of some sort.

  • PB

    Just put honeycomb with a workable netflix app on it and let's call it a day. The longer they hold off the more momentum they lose.

    • Me

      Yea, becuase Netflix works in Europe...