24
Aug
2011-08-24 13h22_09

In  the past, teasers, trailers, and other forms of video goodness for the Droid lineup have left me in a state of awe. I can still remember the amount of excitement that I felt the first time I saw the teaser for the Droid X -- it was chill inducing. The second that eye lit up with the infamous red glow and the "droid" audio resonated through my ear canals; oh man, it was good. Great even.

More recently, the Droid Charge campaign came along and brought a full assault of LTE-meets-Droid awesomeness to your senses. The phone may be sub-par (at best), but again, the ad campaign was incredible.

Now, the first Droid Bionic teaser has been leaked, so, naturally, I expected something intense, tension building, and everything else its predecessors had to offer. Instead, I was left with a feeling of "what did I just watch?" -- it was disappointing, to say the least. It's 32 seconds of a sci-fi ninja woman preparing to do battle against a machine, which makes sense given the Bionic's "Rule All Machines" tagline.

Still, with a slogan like that, it could be so much more. Just have a look:

Update: No, that's not Natalie Portman.

Since this is just a teaser video, there is still a chance that Moto and Big Red can redeem themselves with the full commercial, but from where I stand, the prospect of that happening looks pretty grim.

Alas, I ask you, dear reader: how do you feel about the direction they're going with the Bionic's campaign? Shout it out in the comments.

Cameron Summerson
Cameron is a self-made geek, Android enthusiast, horror movie fanatic, musician, and cyclist. When he's not pounding keys here at AP, you can find him spending time with his wife and kids, plucking away on the 6-string, spinning on the streets, or watching The Texas Chainsaw Massacre on repeat.

  • Calvin

    Holy shit that was intense. More dystopian than any other Droid commercial I've seen. I'm interested where they decide to take it.

  • http://ericcamil.com Eric

    AP should have a design a commercial contest for a phone...or an upgrade to Android (ice-cream sandwich.)

  • Mesmorino

    Pfft, I wouldn't go so far as to call her a ninja, she's only wielding a sword. If that's all it takes to be a ninja then so's Conan. And his sword's bigger too

  • Ant Cee

    Brian Wilson's beard is way more interesting.

  • shaneaus

    Hmmm... What did that advertise? I didn't even see a phone....

  • brambleberry

    This broke every rule of effective marketing ever.

  • mike

    It honestly doesn't fit the name bionic,I was expecting half robot an human. That's seems more like the Droid line, not saying the girl want attractive an her movements with the sword were nice. They could of done better

  • The Truth Squad

    Holy shit, will the Bionic have a built-in sword too?

  • Mr. Fuzzy Boots

    If that were a movie, I'd see it.

  • Helllo

    Is that Natalie Portman? 0:18

  • Paul

    I'd love to see a commercial redone exactly like Apple's original 1984 commercial. I mean, not edited/remastered/etc. like I've seen on youtube but actual actors and renactment. And of course Apple/Steve jobs on the screen showing iPhone and iPad off and telling people this is exactly what phone and tablet you'll be using and exactly what features it will have and exactly what you'll run on it, etc. and then the lady running in, wearing an Android logo on the T-shirt, well I was thinking she'd throw an Android phone or tablet at the screen but that would just imply the device is heavy enough or like a brick if it's able to take out a big screen, so maybe stick with the sledge hammer but behind the screen, after it shatters in a burst of light, is another screen showing off an Android phone or tablet or something, or even better, a myriad of Android products and something like "it's your choice". Choose your style, your features, just choose.