2011-08-23 14h13_46

Mobile advertiser Millennial Media has released its monthly "Mobile Mix" report detailing the state of the mobile industry from its eyes. Things are looking good for Android, while still remaining basically the same overall:

  • Android had a strong growth month, and increased 15% month-over-month. Android had a 61% share of overall smartphone impressions and was in the top spot for the 8th straight month.
  • Samsung grew 28% month-over-month as a manufacturer, and was the second leading manufacturer on our network.
  • Motorola was the 5th leading manufacturer, and had 3 phones in the top 11 mobile phones.
  • When breaking down ad spend from applications on our network, 48% came from Android apps, while 43% came from iOS apps.
  • Devices with both a touchscreen and QWERTY keyboard grew 7% month-over-month and represented 16% of all impressions. This was tied to both the Motorola Droid and BlackBerry Torch.
  • Gaming apps made up 34% of the ad spend for Android applications. On our network overall, gaming apps held a 29% share (which is a 35% increase month-over-month).

The Nexus S is currently the most popular Android phone, representing 5.73% of the top 20 devices. Of course, the iPhone is holding on tight to the number one spot, with 13.6% of the impression share. Surprisingly, the Blackberry Curve is hot on the heels of the Nexus S, with 5.23%, the OG Motorola Droid is still alive and kicking with 3.94%, and the Blackberry Bold II rounds out the top five devices with 1.93%. Overall, an impressive 16 of the top 20 devices run Android.

2011-08-23 13h05_35 2011-08-23 13h05_53

Similarly, Apple is the top device manufacturer, representing 26% of the manufacturer impression share. Samsung is gaining steam on a monthly basis, holding the number two spot at 19.11%, making up a 28% growth month-over-month. Rounding out the rest of the top five manufacturers is RIM with 11.45%, HTC with 10.98%, and Motorola at 10.26%.

2011-08-23 13h06_47

Out of the overall smartphone category, Android is running on 61% of all devices, a 15% increase month-over-month. Despite only running on one specific hardware, iOS is still representing 21% of the market, with RIM right behind at 14%. Symbian and Windows Mobile/Phone 7 make up the remaining 4%.

Of course, these results are far from concrete and can drastically vary from study-to-study, as we've seen in the past.

Cameron Summerson
Cameron is a self-made geek, Android enthusiast, horror movie fanatic, musician, and cyclist. When he's not pounding keys here at AP, you can find him spending time with his wife and kids, plucking away on the 6-string, spinning on the streets, or watching The Texas Chainsaw Massacre on repeat.

  • AndroidUser00110001

    Yay Nexus S, kind of surprised with the results.

    • phicube

      yep me too... and wtf is that huawei ascend? Never heard of it

  • JAH833

    I find it interesting that the IPhone is one listing ( IPhone 4, IPhone 3, IPhone 2 or just IPhone not positive about the first versions) and the Motorola Droid and the Droid 2 are two separate listings. It would be nice to see the breakdown of the IPhone by model also.

  • Mac08wrx

    I agree jah883... And to add to it what about the ipod touch devices? Is it possible that the numbers might be off because of them?

  • Mike S.

    Agreed, they should definitely do a breakdown for the different iPhones.

  • MrHands

    No i think you should stop whining. Iphone Iphone3g all same crap

  • SiliconAddict

    And you will NEVER see this news on Engadget...Fraking iTard Fanbois the lot of em.