If you've ever received a notification and thought to yourself, "I really wish my phone would play some colorful and fun animation every time I get a message," then there's no doubt that Pops is the app for you.

Calling itself the "ringtone for the smartphone generation," Pops is an app that lets you customize notifications for certain apps, namely Gmail, SMS, Facebook, and Twitter, with full-screen animations. To get a better idea of what it's all about, here is a video showcasing most of its features:

As you can see, Pops is an... interesting idea. It allows you to be more aware of specific events on your phone and adds a certain amount of flare and personality to the activity. While I can't really see myself using this app, one feature that is quite nice is the built-in notification panel that displays all alerts for the aforementioned apps, so you can get a quick overall glance at everything in one place.

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Pops is free in the Android Market, hit the widget to download.