We often hear smartphone and other market share figures bandied about by various analysts and market research firms - but comScore tends to be a pretty trusted name in the industry, particularly when it comes to web traffic figures, so we take these numbers as being fairly reliable.

In their most recent web traffic survey of "non-computer" devices (tablets, phones, media players), comScore evaluated traffic on a per-nation basis, and the results don't paint a pretty picture for Android tablets.


Raw percentage as part of all "Non-Computer Devices"

If you break down the raw percentages above, Apple's iPad represents over 97% of all tablet web traffic in the United States. Android, on the other hand, makes up a paltry 2.7%. There has been a lot of optimism about Android's recent "breakthroughs" into the tablet realm with the Motorola XOOM (well, we knew sales weren't great) and ASUS Transformer - but it seems that no one Android tablet has really been doing much to loosen Apple's iron grip on this emerging market.

Now, it might be argued that iOS users use the web more than Android tablet owners and that this has a minor skewing effect in terms of overrepresentation in the above figures, but honestly, that'd probably be a bad thing, too. If Android owners are browsing less often than their iPad-toting neighbors, they're probably using their tablets less often generally. And that has (negative) implications in regard to the practicality and usability of Android tablets generally.

Samsung's Galaxy Tab 10.1, I think we can all agree, stands the first good chance of any product in terms of competing with the iPad in ways consumers will really notice (design, slimness, weight). As the Tab 10.1 was released officially in the US just last week, it isn't taken into account on this survey (well, Google I/O models are). But, we'll be quite curious to see how these figures look in a few months.

comScore via SEW

David Ruddock
David's phone is whatever is currently sitting on his desk. He is an avid writer, and enjoys playing devil's advocate in editorials, and reviewing the latest phones and gadgets. He also doesn't usually write such boring sentences.

  • ben dover

    we'll see what these numbers look like a year from now. Android tablets will only go up from here while ipad numbers come down.

    Android tablets are still in an "early adoption" phase. Once devs jump on board sales will boom.

    • Jon Garrett

      I always question these "studies" and "polls" because they sample a few hundred people and think that that represents millions.

    • http://schpydurx.livejournal.com ProfessorTom

      Devs aren't jumping on board because Android has very little to offer devs for their efforts in comparison to iOS and the compliments on OS X.

  • JayMonster

    Why is this shocking? This isn't tablet vs. Tablet, this is tablet vs. Tablets AND iPod Touch. Considering the touch has been around since... 2008 (or did it actually make it out in 2007?), that is quite the head start. .. and still one that isn't insurmountable in the long run.

    • David Ruddock

      No, it's not. iPod touches are in their own, separate category and amount for 7.1% of all non-computer web traffic (compared to the 21.8% of the iPad) - hit up the source link.

      • JayMonster

        Thanks for the clarification. I should have dug deeper first. I still don't find this all that shocking. Sadly, HoneyComb simply wasn't (still isn't?) ready for prime time. So, I don't find it shocking as it really is only for early adopters yet (regardless of the form factor). A much bigger push needs to be made to get the OS straightened out and to get some apps in the market before this takes off.

        The one drawback to the iPad is that it really is nothing but a big phone. The big benefit is that it really is a big phone and that far more of the apps run without issue. Short term that is a win for the iPad, but long term, the vastly superior interface of Android on a Tablet will win out.

  • Wackadroid

    Not surprising at all. Android tablets and alot of the phones are trash. I have a nexus a 4g and an asus transformer and they are both the most unreliable devices I've ever used. I could spend days rebooting, reopening closed apps, and turning on/off wifi networks so the bars aren't white. Quite franky if I was rich I woI'll take both devices to google headquarters and smash them on the front steps. Apple sucks too.

    • ben dover

      I'm sorry you feel that way about Android devices. I would be upset if I had those issues too. seems like there are some uncommon issues going on with your devices as my transformer is running pretty solid. I can't speak for the nexus s 4g but my evo 3d with cm7 is solid as well.

      I would hit up xda developers if I were you. You'll find tons of support there and if it's a common issue, there's most likely a fix or workaround.

      Hope it works out for you!

    • Denbo

      I have the Asus transformer with dock and I don't experience anything like you say. I think sometimes when I dock/undock it will reboot but that might be once every 2 weeks or so.

      Own a Droid X also and haven't had that sort of experience.

      I assumed you bought your Nexus before the Transformer... if you had such a bad Android experience why did you buy an Android tablet?

  • jbonics

    That's easy, evil apple gives you more from the tablet than you can get from the phone. On android you get more from the phone than the tablet, the tablet is simply more screen realestate. Well now Sony put the universal remote in there's. Apple just has better marketing strategy as far as keeping you hooked.

  • Vince

    Good. I hope this whole tablet fad dies out soon.

    • SiliconAddict

      Heh. Tablets are not a fad. Just because you can't see a use for it doesn't mean there isn't one. From a media consumption standpoint I don't need, nor do I want a keyboard. It takes up space and is not needed 90% of the time.

  • SiliconAddict

    Duh. That's what you get for having an under developed tablet OS with virtually no apps designed for the tablet. Its going to take a yea to ramp up tablet sales for Android because Google had their head up their *** when it came to a strategy.

    • http://lettersfromdave.wordpress.com daveloft

      Nothing wrong with the strategy. In 2010 Google was busy polishing off Android phones with Froyo and Gingerbread.

      Then in the later half of 2010 they started working on a tablet optimized version of Android which was released in 2011.

      It wasn't as polished, but that' ok, that's what updates are for.

      You can't get developers without hardware in the market. So they rushed to get their tablet OS in the market.

      As more consumers buy tablets, more developers will start making apps. As more apps hit the Android tablet more consumers will buy tablets.

      It always starts out slow till it hits it's stride. Things will be picking up in 2012 and Android should start to be competitive in 2013.

  • Geo

    I don't think web traffic is a good way to measure tablet use. Are these users actually sitting in front of their tablets? I've heard some horror stories of iPhone users racking up huge Data bill when they go overseas while not even using their iPhone except checking time. Too bad there's no stats out there to measure the web traffic used by a device while not being held by a user. For example, I have my news app set to only fetch fresh articles when I open the app, not when it's running in the background.

  • http://www.tabletpcssource.com Ron

    Go Apple! However, this year the competition is furious. I just bought a Android tablet from http://www.TabletPcsSource.com. The Android tablets are my favorite because I can do everything I can do on iPad and more. Android also has better security. Screw Apple. It's just over-rated.

    • http://schpydurx.livejournal.com ProfessorTom

      Justify your security claims in light of the sandboxing that occurs on iOS that is missing on Android.

  • James

    Of course the iPad is going to have huge rates and anyone trying to give an excuse of the numbers being skewed needs their heads checked. The iPad was launch April 2010 and sold 3 million devices in it's first 80 days and went on to sell almost 15 million by the end of 2010.

    Fact is that there are millions of iPads out there and so they are clearly going to have huge traffic numbers compared to Android tablets.

    Xoom was the first to be released and it was only available on Verizon for a long time, most the OEMs have dragged their feet when it has come to releasing their tablets outside of the USA.

    Android numbers will pick up come the end of the year when most manufacturers will have their goods out worldwide or at least to a much larger audience.