Nielson's latest statistics show little change over last month's, with Android, iOS, and BlackBerry holding first, second, and third place, respectively. Admittedly, the numbers for Android and iOS dropped a percent each to 36% and 26% while BlackBerry moved up a percent to 23%, but still - relatively unchanged.


However, this month's report included an interesting look at data usage. Perhaps due to the much larger community of power users, Android owners suck down 582 MB of data per month, 90 MB (18%) more than iOS (492 MB). This comes despite the fact that less users on a whole seem to actively engage in heavy data-consumption activities:

  • 74 percent of Android smartphone owners and 79 percent of iPhone owners report having downloaded apps in the past 30 days
  • 43 percent of Android owners and 46 percent of iPhone owners say they streamed online music or mobile radio in the past 30 days
  • 35 percent of Android smartphone consumers and 37 percent of iPhone owners report having watched video or mobile TV in the past 30 days


[Source: Nielsen]

Aaron Gingrich
Aaron is a geek who has always had a passion for technology. When not working or writing, he can be found spending time with his family, playing a game, or watching a movie.

  • J. Montgomery

    "74 percent of Android smartphone owners and 79 percent of iPhone owners report having downloaded apps in the past 30 days"

    I read this as 26% of Android owners and 21% of iPhone owners don't utilize their smartphones in a manner consistent with what they are paying for!

    • Aaron Gingrich

      Yup. I'm surprised the numbers for iOS are better, to be honest.

      • http://martino2k6.wordpress.com/ Martin

        Considering iOS has more applications, and apparently of better quality, I don't see that as a surprise personally.

  • Jimbo

    I used 5gb last month on my HTC Evo 4G. However that was only 3G usage and doesn't any 4G data usage like watching movies or wireless tethering.

  • truth

    I believe inherently the android platform uses more data. When you add a google account to your phone upon activation there will be background syncing of your data, contacts,picasa,gmail, etc. Unless you explicity turn this off it will always be on.
    As far as know the ios platform does not have periodic background syncing like android(push notifications don't count). Someone correct me if I am wrong.

    • Tee

      But the operator surely calculates this background traffic too?

  • Someone

    I stream Pandora on my Evo at least 30 hours a week. All on 3G.
    In Seattle I get 6 bars for 3G, however, my 4G reception is REALLY bad. So I typically have 4G turned off to save battery.

    (on Sprint)

  • larry

    It's pretty simple: Android background data uses more, the 4g phones use more (if it downloads faster you got more time to download more) and a little secret: TETHERING! I've tethered over 70gb from my TB and I'm only half a cycle in!

    • Yo-Yo Ma

      Get ready to have VZW come down on you like a ton of bricks. You may get away with that type of usage once or twice, but they will figure it out eventually and come knocking. Good luck.

      • larry

        Tethering is free for now till the 15th on the TB! and then it's 20 bucks. any issue?

  • http://www.gmail.com kisk

    Blackberry is still good because of its use of patented data compression over the air. This is why Verizon always tells that BBs use minimum bandwidth.

  • Lebro

    I think another piece missing, if i may tail end on "truth"'s comment, is the data may slightly be skewed to show Android uses more data due to ROM flashing as well; requiring you to download all that data over again assuming your going to a new ROM

    (Background data sync+apps+video+FB addicts+ picture uploads+Video chat+any thing else that sucks more than a $5 whore= data monster) but I digress. Just as first mentioned, many users are people who have no idea what potential their device holds and what can be accomplished. Therfore, the common person will allow all types of apps and other functions to use their bandwidth without restraint.

    I work in schools as a Psych. and many of the kids I see have these power house phones that they just carlessly bog down with crapware and use the internet as if it was going out of style. It's a shame but, thats the reality.

  • Ken

    could android users be using more because unlike iphone which has itunes allowing you to download app on your computer and transfer them to your phone, android users typically download all their apps from the various marketplaces over 3g