If there's one thing we still don't know for sure about the Toshiba Android tablet, it's its name. At this year's CES, when the product was first announced and demoed, Toshiba refused to give up the name, simply referring to it as "the unnamed Toshiba tablet." The company then followed up with the site named just TheToshibaTablet.com, leaving us guessing and puzzled as to why it takes months to give a gadget a name. Then came guesses - Antares and ANT were both considerations, but it now seems like both were actually wrong (or rather, could be internal names) and the real name of the tablet will be...

The Toshiba Thrive

While we can't confirm the name officially just yet, here is what we do know:

  • On April 7th and April 13th, Toshiba filed for trademarks to the name THRIVE and later updated the filings with the words "Tablet computer." Why there are 2 separate filings here is beyond me (the first filing probably contained an error), but it's not important.
  • Back in March, the following sites were registered by... you guessed it - Toshiba America Information Systems (bonus points if you guessed the full name): ToshibaThrive.com, ThriveTablet.com, ThriveToshiba.com, and TabletThrive.com.

Here's one of the trademark filings:


So, adding 2 and 2 together at this point seems like a no-brainer - the flagship Toshiba tablet doesn't have a name when suddenly, the company registers a slew of domains and files for a trademark all related to "THRIVE." Of course, it's possible they have yet another tablet cooking up, but I find it unlikely that they'd be concentrating on an unannounced device before shipping this one.

I just have one question: how mad are the naming masterminds about the LG Thrive that came out just a few days ago?

Thanks, Babyfacemagee, for the investigative work!

Artem Russakovskii
Artem is a die-hard Android fan, passionate tech blogger, obsessive-compulsive editor, bug hunting programmer, and the founder of Android Police.
Most of the time, you will find Artem either hacking away at code or thinking of the next 15 blog posts.

  • jpr

    Toshiba doesn't know how to build descent software for tablet so you should go and buy an other tablet.

    Folio 100 users know that...


  • http://galaxytabforum.com babyfacemagee

    That won't be a factor Jp since the 'Thrive' will be using Google's Honeycomb version of Android for the operating system.

  • djembeman

    Exactly. Google developed the software that this will be running. The specs on this look perfect to me.

  • Don

    Pricepoint is all wrong, wait for the transformer