If you're a frequent reader, you may remember hearing about the Business Insider Smartphone Survey, which we called out for its biased title and questions. As promised, they have posted the results, and much as we expected, Android absolutely dominated.

  • 51.4% of respondents use an Android device (versus 33% for iPhone).
  • 54.4% said their next smartphone purchase would be an Android device, compared to a (still impressive) 33.6% for the iPhone.
  • 55.7% of Android owners "hate Apple" (heh). 31.2% of Android owners would consider an iPhone if it played better with non-Apple devices.
  • Platform was the most important feature when choosing a smartphone with 38.2%, while features came in second at 33.1%.
  • Android loyalty runs deep: current Android owners are overwhelmingly likely to purchase another Android device in the future.

And a bonus: it turns out that 5x more survey takers came from an Android fan site than Apple/iPhone fan sites (16.1% vs 3.1%). Pats on the back for everyone.

For a full rundown of the results, hit up the source link below.

[Source: Business Insider, thanks for the tip, Mike]

Aaron Gingrich
Aaron is a geek who has always had a passion for technology. When not working or writing, he can be found spending time with his family, playing a game, or watching a movie.

  • Joe

    this shows 2 things, android fanboys are actually bigger douches than apple fanboys. and only 3.1% of the survey takers came from an apple site, yet 33% would buy an iPhone. where as 16% came from android sites yet only 54% said their next purchase would be android. fairly big discrepancy there.

    • Aaron Gingrich

      Yes, and the vast majority of survey takers came from Business Insider, who is heavily iPhone-biased. I think it's safe to say that they probably enjoy a large number of regular readers who are iPhone users/fanboys. As they admit, their data is very similar to the data released by major research firms like Gartner.

      Could you explain how this shows Android fanboys are bigger douches than Apple fanboys? You glossed over that part.

      • Joe

        apple fanboys don't take the time to specify they hate android nearly as much.

        and i currently have an android device.

        • http://zalzalaweb.com/jens anakin78z

          The 'I hate Apple' answer was the only one available to say that you are not planning to buy an iPhone (which many people complained about in the comments of the poll). In fact, I believe that the percentage of people who would consider an iphone if it played nicer with non-Apple products is bolstered by people who didn't just want to answer that they hate Apple.

        • http://droidsamurai.blogspot.com PixelSlave

          Apple fanboys don't hate Android,or anything -- all their energy is spent in loving Apple stuffs. They have no other emotions left.

          Which is why we hate Apple.

        • khsharpe

          •55.7% of Android owners "hate Apple" (heh).

          we had no choice - the 'ONLY' option we had to give why we wouldn't have an iPhone was because we "hated it". After being heavily criticised for this question in the original survey Business Insider chose to repeat the stupidity in their second one. Perhaps if you chose to look a tad deeper - you would not make such comments. Then again ..... ???

        • squiddy

          I don't "hate" Apple. Do I dislike some of the things they do and the way they do them? Sure. But this survey didn't give any option other than "I hate Apple" or "I would buy an iPhone if..." Fact is, I wouldn't buy an iPhone if it worked better with non-Apple products or any of the other options. I wouldn't buy an iPhone period. But I chose "I would buy an iPhone if it worked better with non-Apple products" simply because it was the lesser of two evils. If that doesn't show supreme bias, I don't know what does. And for you to say "apple fanboys don’t take the time to specify they hate android", you've obviously never looked at the comments on articles at Apple news sites such as AppleInsider or MacRumors.

    • John J

      16% + 3.1% = 19.1% claim to be from a fansite.

      So, that accounts for less than 1/5th of the survey takers. There's no reasonable way to extrapolate this "fairly big discrepancy" you claim.

  • http://facebook.com/ketchupmakesmeCRINGE Chris

    Guy must be an Apple fanboy, and booooy do I hate me some Apple.

    • Joe

      exactly my point. i actually have a Droid 2 and i like android.

      • Aaron Gingrich

        I have an EVO, but I've recommended Apple products (namely iPhone and iPad) to family memebers. I don't get your point.

  • http://www.wix.com/Gigitsu/Gigitsu/Home GigiAUT

    Veni, Vidi, Vici. I bet they weren't expecting those results :D

    • Aaron Gingrich

      "From record sales, to sold out concerts."

  • Richard

    hah. suck it BI

  • Jaymoon

    Well as happy as I am to see Android declared the winner in this, it is still just a meaningless survey.

    Oh well. One less thing the Apple fanboys can quote.

    ...until next week.

  • Tee

    Well, my wife and older son have iPhones, whereas I and my younger son have Androids. There is no reason for me to 'hate' iPhone at any level...

  • http://andyhall.org Andy

    That 'i hate apple' answer was the closest thing to saying that you wouldn't be buying an iPhone which was a bit silly. I don't hate apple, i just couldn't care less about their products and the individuals who literally live for them. If there was a 'i'm getting android but genuinely don't mind what other people get' option, then i'd have picked that. The whole survey either made you out to be a well adjusted individual who chose apple stuff or a hate filled basement dweller who buys android stuff. Out of all my friends who have iPhones, i'm the most socially competent with my HTC DHD...

    • Mesmorino

      DHD High Five! WINNING.

  • the man

    Apparently, iphones are only good at gaming nothing more or less.

  • Superdroid

    Never believe those numbers, when you don't manipulated them yourself. So long. We will see how things are changing. As I see, apple is the most hated company, even more unpopular as the atom industry these days?

    • Davidus

      Yeah! Wait... What?