In a recent interview with Reuters, Gameloft stated that they will be focusing their attention on the Amazon App Store to distribute their games on the Android platform. The company's games are already insanely popular on Android (and iOS, for that matter), despite being actively opposed to Google's Android Market. Their Android offerings have thus far only been available on their website, so their move to a Market isn't so surprising.

Their reasoning for choosing the Amazon App Store? Consumers are already comfortable making payments through Amazon, and it provides a better ecosystem for game distribution. More importantly, though is that Gameloft sees Google's DRM to be wildly inadequate. In the words of Michel Guillemot, Gameloft's Chief Executive:

The Amazon ecosystem is controlled where we don't find too many pirated version of our games or malware games, so for the consumers, it will be a safer place to come and get applications.

Gameloft sees the Amazon App Store as the perfect platform to distribute games on Android, but at this point, they'll just have to hope it catches on and becomes popular - and with the backing of some major developers, it just might.

Source: Reuters

Brad Ganley
An Android power user, Brad consumes most of his free time with unhealthy amounts of cell phones and cell phone related things when he isn't playing with his son. Brad is also an avid movie-watcher and tea-drinker.
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  • bobomb

    Yeah. Nobody's going to hack/game/whatever the Amazon market. You "don’t find too many pirated version of our games or malware games"? Well I wonder if that's because the Amazon App Store is BRAND NEW?? Hmmm...

    Well so much for Gameloft. Of course, they've been spouting stupid stuff about DRM and piracy for a long while now, so they were right out anyway. It's okay. There are PLENTY of other games out there.

    • ari-free

      "There are PLENTY of other games out there."

      Like Angry Birds Rio...

      There are pirated games for ios. You just don't find them being accepted by the appstore.

      If google did their job we wouldn't have all these problems with Gameloft and we'd have all these other ios games on Android Market at launch (and not after 6 months on the iphone)

  • http://www.pretentiousname.com Leo Davidson

    Does the Amazon App Store work in the UK yet?

    I jumped through a load of hoops when the store launched the other day, downloading the APK, allowing 3rd party app sources, logged into both the app and the website on my phone (PITA as my Amazon password ain't easy to type on a phone), set up Amazon 'mobile' 1-click (despite not really wanting it), added a payment method, and after finally doing everything the stupid thing had asked me to do, only THEN did it decide to mention that it wasn't available in my region for no good reason.


    Not a good first impression.

    • Coldman

      Yeah, it's US only for now, and for no good reason.

  • http://zalzalaweb.com/jens anakin78z

    All their stuff is already pirated, so I don't see how they keep using that lame excuse.
    Either way, it'll be nice to have easier access to their games.

    • Coldman

      Yeah, I'm actually going to consider buying their games now that they're going to be using a robust app store. Their retarded distribution system was to blame for this before - finally.

  • trdracer21

    hey if it brings the games faster and if they work im up for it!!! idk why android got to be so damn open they should control the market and have a cydia like market

  • OFI

    Yay, go from selling your games on your own website outside of the Market to selling them on a third party market restricted to the US.


    This could be a good move once Amazon works outside the US, far more likely to buy games through that rather than their horrible website!